Co-Chair – Roland Rust

Distinguished University Professor and David Bruce Smith Chair in Marketing

Executive Director, Center for Excellence in Service

University of Maryland, USA

Co-Chair – P. K. Kannan

Harvey Sanders Associate Professor of Marketing

Director, Center for Excellence in Service

University of Maryland, USA

Jim Spohrer

Director Almaden Services Research & Innovation Champion,

IBM Almaden Research Center, USA

Doreen Conrad

Chief, Trade in Services Section

International Trade Centre, Switzerland

Doug Morse

Former Vice President Global Support

Oracle Corporation, USA

Robin Qiu

Founding Chair, INFORMS Service Science Section

Associate Professor of Information Science, Pennsylvania State University, USA

Michael Dorsch

Chair, AMA Services Special Interest Group

Professor of Marketing, Clemson University, USA