Yogesh Joshi

Yogesh V. Joshi
Assistant Professor
Department of Marketing
Robert H.Smith School of Business
University of Maryland

3301 Van Munching Hall
College Park, MD 20742, USA

Email: yjoshi@rhsmith.umd.edu
Phone: +1.301.405.9668

Curriculum Vitae - pdf

Education

Doctor of Philosophy, Master of Arts (2002 - 2007)
Marketing Department, The Wharton School, University of Pennsylvania
Master of Science (1998-2000)
Department of Mechanical Engineering, Massachusetts Institute of Technology
Bachelor of Technology (1994-1998)
Mechanical Engineering Department, Indian Institute of Technology - Bombay

Industry Experience

McKinsey & Company (2000-2002)
Unilever (Summer 1997)

Research Interests

Primary Methodological Interests- quantitative models in marketing:

Analytical models, game theory

Numerical & computational techniques

Primary Areas of Interest:

Product and Brand Strategy: differentiation, brand extensions, market entry (targeting and positioning strategies)
Innovation: diffusion of innovation/information, role of social influence and contagion
Marketing Strategy: Specific effects of advertising, social media and CRM activities

Teaching Experience

Customer Centric Innovation (undergraduates)
New Product Development (full time and part time MBAs)
Mathematical Models in Marketing (PhDs)

Selected Publications

Joshi, Yogesh. V., David J.Reibstein and Z. John Zhang. 2009. Optimal Entry Timing in Markets with Social Influence. Management Science 55(6) 926-939. SSRN link

Chen, Yuxin, Yogesh V. Joshi, Jagmohan S. Raju and Z. John Zhang. 2009. A Theory of Combative Advertising. Marketing Science28(1) 1-19. SSRN link

Musalem, Andres and Yogesh V. Joshi. 2009. How Much Should You Invest In Each Customer Relationship? A Competitive Strategic Approach. Marketing Science 28(3) 555-565. SSRN Link

Arora, N., X. Dreze, A. Ghose, J. D. Hess, R. Iyengar, B. Jing, Y. V. Joshi,V. Kumar, N. Lurie, S. Neslin, S. Sajeesh, M. Su, N. Syam, J. Thomas, Z. J. Zhang. 2008. Putting One-to-One Marketing to Work: Personalization, Customization and Choice. Marketing Letters. 19(3/4) 305-321. SSRN link

Van den Bulte, Christophe and Yogesh V. Joshi. 2007. New Product Diffusion with Influentials and Imitators. Marketing Science 26(3) 400-421. SSRN link

Selected Working Papers

Joshi, Yogesh. V., David J.Reibstein, Z. John Zhang. Turf Wars: Product Line Strategies in Markets With Preference Based Segmentation. Invited for Second Round of Review.

Berger, Jonah, Benjamin T. Ho, Yogesh V. Joshi. Identity Signaling with Social Capital: A Model of Symbolic Consumption. SSRN link

Joshi, Yogesh V., and Andres Musalem. Underpromising and Overdelivering: Strategic Implications of Word of Mouth. SSRN link

Nam, Hyorung, Yogesh V. Joshi, P. K. Kannan. Social Tag Maps: A New Approach for Understanding Brand Associations.

Van den Bulte, Christophe and Yogesh V. Joshi. Independence and Imitation in New Product Diffusion: Competing Risks or Compensatory Influences?

Selected Work In Progress

Strategic Signals of Innovation - with Tao Chen

Building the B[r]and: A Generalized Diffusion Model for Understanding How Social Media Drives Customer Engagement and Sales - With Liye Ma, William Rand and Louiqa Raschid

Last Update: January 2012.

		Yogesh V. Joshi Assistant Professor Department of Marketing Robert H.Smith School of Business University of Maryland 3301 Van Munching Hall College Park, MD 20742, USA Email: yjoshi@rhsmith.umd.edu Phone: +1.301.405.9668
Curriculum Vitae - pdf
Education Doctor of Philosophy, Master of Arts (2002 - 2007) Marketing Department, The Wharton School, University of Pennsylvania Master of Science (1998-2000) Department of Mechanical Engineering, Massachusetts Institute of Technology Bachelor of Technology (1994-1998) Mechanical Engineering Department, Indian Institute of Technology - Bombay Industry Experience McKinsey & Company (2000-2002) Unilever (Summer 1997) Research Interests Primary Methodological Interests- quantitative models in marketing: Analytical models, game theory Numerical & computational techniques Primary Areas of Interest: Product and Brand Strategy: differentiation, brand extensions, market entry (targeting and positioning strategies) Innovation: diffusion of innovation/information, role of social influence and contagion Marketing Strategy: Specific effects of advertising, social media and CRM activities Teaching Experience Customer Centric Innovation (undergraduates) New Product Development (full time and part time MBAs) Mathematical Models in Marketing (PhDs) Selected Publications Joshi, Yogesh. V., David J.Reibstein and Z. John Zhang. 2009. Optimal Entry Timing in Markets with Social Influence. Management Science 55(6) 926-939. SSRN link Chen, Yuxin, Yogesh V. Joshi, Jagmohan S. Raju and Z. John Zhang. 2009. A Theory of Combative Advertising. Marketing Science28(1) 1-19. SSRN link Musalem, Andres and Yogesh V. Joshi. 2009. How Much Should You Invest In Each Customer Relationship? A Competitive Strategic Approach. Marketing Science 28(3) 555-565. SSRN Link Arora, N., X. Dreze, A. Ghose, J. D. Hess, R. Iyengar, B. Jing, Y. V. Joshi,V. Kumar, N. Lurie, S. Neslin, S. Sajeesh, M. Su, N. Syam, J. Thomas, Z. J. Zhang. 2008. Putting One-to-One Marketing to Work: Personalization, Customization and Choice. Marketing Letters. 19(3/4) 305-321. SSRN link Van den Bulte, Christophe and Yogesh V. Joshi. 2007. New Product Diffusion with Influentials and Imitators. Marketing Science 26(3) 400-421. SSRN link Selected Working Papers Joshi, Yogesh. V., David J.Reibstein, Z. John Zhang. Turf Wars: Product Line Strategies in Markets With Preference Based Segmentation. Invited for Second Round of Review. Berger, Jonah, Benjamin T. Ho, Yogesh V. Joshi. Identity Signaling with Social Capital: A Model of Symbolic Consumption. SSRN link Joshi, Yogesh V., and Andres Musalem. Underpromising and Overdelivering: Strategic Implications of Word of Mouth. SSRN link Nam, Hyorung, Yogesh V. Joshi, P. K. Kannan. Social Tag Maps: A New Approach for Understanding Brand Associations. Van den Bulte, Christophe and Yogesh V. Joshi. Independence and Imitation in New Product Diffusion: Competing Risks or Compensatory Influences? Selected Work In Progress Strategic Signals of Innovation - with Tao Chen Building the B[r]and: A Generalized Diffusion Model for Understanding How Social Media Drives Customer Engagement and Sales - With Liye Ma, William Rand and Louiqa Raschid Last Update: January 2012.