Yogesh V. Joshi
Assistant Professor
Department of Marketing
Robert H.Smith School of Business
University of Maryland
 
3301 Van Munching Hall
College Park, MD 20742, USA

Email:  yjoshi@rhsmith.umd.edu 
Phone:  +1.301.405.9668
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Curriculum Vitae - pdf
Education
Doctor of Philosophy, Master of Arts (2002 - 2007)
Marketing Department, The Wharton School, University of Pennsylvania
Master of Science (1998-2000)
Department of Mechanical Engineering, Massachusetts Institute of Technology
Bachelor of Technology (1994-1998)
Mechanical Engineering Department, Indian Institute of Technology - Bombay

Industry Experience
McKinsey & Company (2000-2002)
Unilever (Summer 1997)

Research Interests
Primary Methodological Interests- quantitative models in marketing:
Analytical models, game theory
Numerical & computational techniques
Primary Areas of Interest:
Product and Brand Strategy: differentiation, brand extensions, market entry (targeting and positioning strategies)
Innovation: diffusion of innovation/information, role of social influence and contagion
Marketing Strategy: Specific effects of advertising, social media and CRM activities

Teaching Experience
Customer Centric Innovation (undergraduates)
New Product Development (full time and part time MBAs)
Mathematical Models in Marketing (PhDs)
 
Selected Publications
 
Joshi, Yogesh. V., David J.Reibstein and Z. John Zhang. 2009. Optimal Entry Timing in Markets with Social Influence. Management Science 55(6) 926-939. SSRN link
 
Chen, Yuxin, Yogesh V. Joshi, Jagmohan S. Raju and Z. John Zhang. 2009. A Theory of Combative Advertising. Marketing Science28(1) 1-19. SSRN link
 
Musalem, Andres and Yogesh V. Joshi. 2009. How Much Should You Invest In Each Customer Relationship? A Competitive Strategic Approach. Marketing Science 28(3) 555-565. SSRN Link

Arora, N., X. Dreze, A. Ghose, J. D. Hess, R. Iyengar, B. Jing, Y. V. Joshi,V. Kumar, N. Lurie, S. Neslin, S. Sajeesh, M. Su, N. Syam, J. Thomas, Z. J. Zhang. 2008. Putting One-to-One Marketing to Work: Personalization, Customization and Choice. Marketing Letters. 19(3/4) 305-321. SSRN link
 
Van den Bulte, Christophe and Yogesh V. Joshi. 2007. New Product Diffusion with Influentials and Imitators. Marketing Science 26(3) 400-421. SSRN link

Selected Working Papers

Joshi, Yogesh. V., David J.Reibstein, Z. John Zhang. Turf Wars: Product Line Strategies in Markets With Preference Based Segmentation. Invited for Second Round of Review.

Berger, Jonah, Benjamin T. Ho, Yogesh V. Joshi. Identity Signaling with Social Capital: A Model of Symbolic Consumption. SSRN link

Joshi, Yogesh V., and Andres Musalem. Underpromising and Overdelivering: Strategic Implications of Word of Mouth. SSRN link

Nam, Hyorung, Yogesh V. Joshi, P. K. Kannan. Social Tag Maps: A New Approach for Understanding Brand Associations.

Van den Bulte, Christophe and Yogesh V. Joshi. Independence and Imitation in New Product Diffusion: Competing Risks or Compensatory Influences?

Selected Work In Progress

Strategic Signals of Innovation - with Tao Chen

Building the B[r]and: A Generalized Diffusion Model for Understanding How Social Media Drives Customer Engagement and Sales - With Liye Ma, William Rand and Louiqa Raschid

Last Update: January 2012.

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