| Yogesh
V. Joshi Assistant Professor , Department of Marketing Robert H.Smith School of Business , University of Maryland 3301 Van Munching Hall College Park, MD 20742, USA Email: yjoshi@rhsmith.umd.edu Phone: +1.301.405.9668 ![]() ![]() |
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| Curriculum Vitae - pdf |
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| Education
& Industry Experience Doctor of Philosophy, Master of Arts (2002 - 2007) Marketing Department, The Wharton School, University of Pennsylvania Business Analyst (2000-2002) McKinsey & Company Master of Science (1998-2000) Department of Mechanical Engineering, Massachusetts Institute of Technology Bachelor of Technology (1994-1998) Mechanical Engineering Department, Indian Institute of Technology - Bombay Quantitative
models in marketing (analytical models, game theory).
Product and Brand Strategy:
differentiation, brand extensions, market entry
(targeting and positioning strategies), new product development. Innovation: diffusion of innovation/information, role of social influence and contagion. Marketing Strategy: specific effects of advertising, social media and CRM activities. Teaching Experience Customer Centric Innovation
(undergraduates)
New Product Development (full time and part time MBAs) Mathematical Models in Marketing (PhDs) Selected Publications Joshi, Yogesh. V., David J.Reibstein
and Z. John Zhang. 2009. Optimal Entry Timing in Markets with
Social Influence. Management
Science 55(6) 926-939. SSRN
link
Chen, Yuxin, Yogesh V. Joshi, Jagmohan S. Raju and Z. John Zhang. 2009. A Theory of Combative Advertising. Marketing Science28(1) 1-19. SSRN link Musalem, Andres and Yogesh V. Joshi. 2009. How Much Should You Invest In Each Customer Relationship? A Competitive Strategic Approach. Marketing Science 28(3) 555-565. SSRN Link Arora, N., X. Dreze, A. Ghose, J. D. Hess, R. Iyengar, B. Jing, Y. V. Joshi,V. Kumar, N. Lurie, S. Neslin, S. Sajeesh, M. Su, N. Syam, J. Thomas, Z. J. Zhang. 2008. Putting One-to-One Marketing to Work: Personalization, Customization and Choice. Marketing Letters. 19(3/4) 305-321. SSRN link Van den Bulte, Christophe and Yogesh V. Joshi. 2007. New Product Diffusion with Influentials and Imitators. Marketing Science 26(3) 400-421. SSRN link Selected Working Papers Joshi, Yogesh. V., David
J.Reibstein, Z. John Zhang. Turf Wars: Product Line Strategies in
Markets With Preference Based Segmentation. Under
Second Round of Review at Marketing Science.
Joshi, Yogesh V., and Andres Musalem. Underpromising and Overdelivering: Strategic Implications of Word of Mouth. Under Review at Marketing Science. SSRN link. Nam, Hyorung, Yogesh V. Joshi, P. K. Kannan. Social Tag Maps: A New Approach for Understanding Brand Associations. Under Review at the Journal of Marketing Research. Berger, Jonah, Benjamin T. Ho, Yogesh V. Joshi. Identity Signaling with Social Capital: A Model of Symbolic Consumption. SSRN link. MSI Working Paper 11-104. Van den Bulte, Christophe and Yogesh V. Joshi. Independence and Imitation in New Product Diffusion: Competing Risks or Compensatory Influences? Selected Work In Progress Strategic Signals of Innovation - with Tao Chen Building the B[r]and: A Generalized Diffusion Model for Understanding How Social Media Drives Customer Engagement and Sales - With Liye Ma, William Rand and Louiqa Raschid Last Update: March 2012. |
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