MS in MARKETING
ANALYTICS
 
The MS in Marketing Analytics will be accepting student applications starting Fall 2012.  For more information, click here.

If you are interested in patnering with the University of Maryland to work with students and faculty, please contact Wendy Moe at wmoe@rhsmith.umd.edu

 Your partnership will:
➤ Support scholarships
➤ Provide your
company with the opportunity to have student teams work
on projects centered around your needs
➤ Give you the opportunity to hire top graduates
➤ Connect you with world-class faculty
MARKET FORECASTING

This course introduces students to a variety of both quantitative and qualitative forecasting methods for existing and new products across a number of product classes. Statistical approaches include New Product Diffusion Models, Trial and Repeat Models and others. For new products, some qualitative methods will be reviewed. Each week, students will learn how to apply each of these methods to data in a hands-on lab using EXCEL.

BUMK 758: Market Forecasting
MARKETING STRATEGY

This is an integrative marketing strategy course.  The purpose is to introduce students to the fundamentals of strategic market planning and to enhance their understanding with "hands-on" applications.   In addition to reading the text and attending lectures, students are challenged to apply what they learn to a variety of business situations (cases).  A significant part of the course involves a dyanmic and competitve simulation in which student teams manage and market a portfolio of brands in competition with their fellow classmates.

BMGT 456: Marketing Policies and Strategies

EMBA 757: Marketing Strategy

 
CONSULTING

Analytics Training and Development
U.S. Census, Neiman Marcus

Social Media and Online Intelligence
Converseon, NetConversions

Forecasting Models
Intel, Sony Music

Expert Witness Services
Southwest Airlines, Universal Music, Embarq/CenturyTel