This course introduces students to a variety
of both quantitative and qualitative forecasting methods for
existing and new products across a number of product classes.
Statistical approaches include New Product Diffusion Models, Trial
and Repeat Models and others. For new products, some qualitative
methods will be reviewed. Each week, students will learn how to
apply each of these methods to data in a hands-on lab using EXCEL.
BUMK 758: Market Forecasting
This is an integrative marketing strategy
The purpose is to introduce
students to the fundamentals of strategic market planning and to
enhance their understanding with "hands-on" applications.
In addition to reading the text
and attending lectures, students are challenged to apply what they
learn to a variety of business situations (cases).
A significant part of the course
involves a dyanmic and competitve simulation in which student teams
manage and market a portfolio of brands in competition with their
BMGT 456: Marketing Policies and Strategies
EMBA 757: Marketing Strategy
Analytics Training and Development
U.S. Census, Neiman Marcus
Social Media and Online Intelligence
Intel, Sony Music
Expert Witness Services
Southwest Airlines, Universal Music,