SOCIAL MEDIA LISTENING
AND INTELLIGENCE

Measuring brand sentiment

What influences retweeting?  Message content or influentials?

Online product opinion

Social dynamics in social media and effects on sales

What influences comments?

Discontinuous diffusion of YouTube videos

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WEB ANALYTICS

Online advertising: evaluating creatives and impression histories

Targeting Banner Ads

Forecasting with online search data

Impact of competitive entry

Modeling search criteria and preferences with clickstream

Dynamics of online search

Online browsing behavior

Conversion behavior

Visitation behavior

Pop-up promotions

Patterns in cybershopping

 

FORECASTING

Forecasting with online search data

Role of price tiers in event ticket sales

Pre-launch forecasting using advanced orders

Forecasting music sales

OTHER RESEARCH

Effects of platform and consumer lifecycles on video game sales

Sports ticket pricing

Health claims and product lablels