The Value of Social Dynamics in Online Product Ratings Forums

Read More: http://www.journals.marketingpower.com/doi/abs/10.1509/jmkr.48.3.444?journalCode=jmkr

The Value of Social Dynamics in Online Product Ratings Forums

Read More: http://www.journals.marketingpower.com/doi/abs/10.1509/jmkr.48.3.444?journalCode=jmkr

Uncovering Patterns in Cybershopping

Full Citation: Moe, Wendy W. and Peter S. Fader (2001), "Uncovering Patterns in CyberShopping," California Management Review, 43(4), 106-117.

Paper available: Download pdf

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