SIVA VISWANATHAN

   Associate Professor

   Decision, Operations, and Information Technologies

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RESEARCH

WORKING PAPERS

DOCTORAL DISSERTATIONS

WORKING PAPERS

Ye, S., Hann, I., and Viswanathan, S. "Truck, Barter and Exchange: An Empirical Investigation of Reciprocity in Online P2P Bartering". December 2011.

Ramachandran, V., Viswanathan, S., and Lucas, H.  “Clicks to Conversion: The Value of Product Information and Price Incentives”. July 2011.

Ozpolat, K., Gao, G., Jank, W., and Viswanathan, S. “The Value of Online Trust Seals: Evidence from Online Retailing”. December 2011.

Ye, S., Gao, G., and Viswanathan, S. “Revoking and Strategic Behavior in Online Reputation Systems: Evidence from eBay”. May 2011.

Yim, D., Viswanathan, S., and Lucas, H. "Tweeting for Good: An Empirical Investigation of Micro-Blogging and Pro-Social Behaviors". November 2011.

Lin, M., and Viswanathan, S. “Social Distance and Social “Gravity” among Market Participants: An Empirical Study of Peer-to-Peer Lending for Entrepreneurs”. May 2011.

Lantzy, S., and Viswanathan, S. "Lipstick on Pigs: How Informative Are Online Reviews for Credence Goods". November 2011.

Liu, D., and Viswanathan, S. “Information Asymmetry and Hybrid Advertising". August 2011.

Al-Hasan, A and Viswanathan, S. “The New ROI – Return on Influentials”, May 2010.

Yim, D., and Viswanathan, S. “Networks of Green People: Network Characteristics and Prosocial Behaviors in Online Communities”. November 2010.

Link to Research Papers on SSRN.

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