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SIVA VISWANATHAN Associate Professor Decision, Operations and Information Technologies |
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WORKING PAPERS
Ramachandran, V., Viswanathan, S., and Gosain, S. “The Impact of Online Information on the Purchase of Certified Used Cars”. Under Review in Journal of Marketing. Bharath, S., and Viswanathan, S. “Is the Internet Bubble Consistent with Rationality”. Under Review in Review of Financial Studies. Mantena, R., Sankaranarayanan, R., and Viswanathan, S. “Exclusive Licensing in Complementary Network Industries: A Game-Theoretic Analysis”. Under Review in Manufacturing and Service Operations Management. Kuruzovich J, Viswanathan S, Agarwal R. “Seller Search in Online Markets”. Under Review in Management Science. Animesh, A, Viswanathan S, and Agarwal R. “"Competing “Creatively” in Online Markets: Evidence from Sponsored Search”. Under Review in Information Systems Research. Animesh, A, Viswanathan S, and Agarwal R. “Advertising or Price? The Efficacy of Quality Informational Cues in Online Sponsored Search Markets”. Under Review in MIS Quarterly. Dellarocas, C., and Viswanathan S. “Quality Signaling and Revenue Implications of “Pay-for-Performance” Advertising”, Working Paper, R. H. Smith School of Business, August 2007. Animesh. A, Viswanathan, S., and Agarwal, R. “Price, Quality, and Advertising in Online Directional Markets”. Working Paper, R. H. Smith School of Business, July 2007. Druehl, C., Goyal, M., and Viswanathan, S. “To Yield or Not to Yield: A Game-Theoretic Analysis of Strategic Choices in Supplier Development”. Working Paper, R. H. Smith School of Business, June 2007.
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