SIVA VISWANATHAN

   Associate Professor

   Decision, Operations, and Information Technologies

 

 

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RESEARCH

WORKING PAPERS

DOCTORAL DISSERTATIONS

 

 

RESEARCH

Emerging technological developments are having a profound impact on several industries and businesses, rendering existing business models obsolete, and creating new ones. Some of these changes are not only fundamental, but also sufficiently unique to necessitate new theories of their economic and strategic impacts. My research program has been guided by the recognition of the transformative power of these technological developments, and motivated by the need to gain a better understanding of the impacts of these technological changes.

SELECTED PUBLICATIONS

 

Lin, M., Prabhala, N., and Viswanathan, S. “Judging Borrowers By the Company They Keep: Friendship Networks and Information Asymmetry in Online Peer to Peer Lending”, Forthcoming, Management Science.

Kuruzovich J, Viswanathan S, and Agarwal R. “Seller Search and Market Outcomes in Online Auctions”, Management Science, October 2010.

Mantena, R., Sankaranarayanan, R., and Viswanathan, S. “Platform-Based Information Goods: The Economics of Exclusivity”. Decision Support Systems, December 2010.

Animesh, A, Viswanathan S, and Agarwal R. “"Competing “Creatively” in Online Markets: Evidence from Sponsored Search”. Information Systems Research, March 2011.

Animesh, A., Ramachandran, V., and Viswanathan. S. “Quality Uncertainty and the Performance of  Online Sponsored Search Markets”, Information Systems Research, Vol. 21, No. 1, March 2010.

Kuruzovich J, Viswanathan S, Agarwal R, Gosain S. “Marketspace or Marketplace? Online Information Search and Channel Outcomes in Auto Retailing”, Information Systems Research, Vol. 19, No.2, June 2008.

Viswanathan S, Gosain S, Kuruzovich J, Agarwal R. “Online Infomediaries and Price Discrimination: Evidence from the Auto-Retailing Sector”. Journal of Marketing, July 2007.

Aron R, Sundararajan A, Viswanathan S. “Intelligent Agents in Electronic Markets for Information Goods: Customization, Preference Revelation and Pricing”, Decision Support Systems, May 2006.

Bakos Y, Lucas HC, Oh W, Simon, G, Viswanathan S, Weber B. “The Impact of E-Commerce on Competition in the Retail Brokerage Industry” Information Systems Research, December 2005.

Anandalingam G, Viswanathan S. “Pricing Strategies for Information Goods”, Sadhana, Journal of the Indian Academy of Sciences, April-June 2005.

Viswanathan S. “Competing Across Technology-Differentiated Channels: The Impact of Network Externalities and Switching Costs”, Management Science, March 2005.

 

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