SIVA VISWANATHAN

Associate Professor

Decision, Operations, and Information Technologies

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My research studies the economics of IT, and of industries transformed by the growth of online commerce. IT has had a profound impact on many businesses, rendering existing business models obsolete, and creating new ones. These changes are not only fundamental, but also sufficiently unique to necessitate new theories of their economic impacts. My research program over the last few years has been guided largely by the recognition of the transformative power of these technological developments and motivated by the need to gain a better understanding of the impacts of these technological changes.

SELECTED PUBLICATIONS

Animesh, A., Ramachandran, V., and Viswanathan. S. “Quality Uncertainty and the Performance of Online Sponsored Search Markets”. Conditionally Accepted in Information Systems Research.

Kuruzovich J, Viswanathan S, Agarwal R, Gosain S. “Marketspace or Marketplace? Online Information Search and Channel Outcomes in Auto Retailing”. Information Systems Research, In Press, 2008.

Viswanathan S, Gosain S, Kuruzovich J, Agarwal R. “Online Infomediaries and Price Discrimination: Evidence from the Auto-Retailing Sector”. Journal of Marketing, July 2007.

Aron R, Sundararajan A, Viswanathan S. “Intelligent Agents in Electronic Markets for Information Goods: Customization, Preference Revelation and Pricing”, Decision Support Systems, May 2006.

Bakos Y, Lucas HC, Oh W, Simon, G, Viswanathan S, Weber B. “The Impact of E-Commerce on Competition in the Retail Brokerage Industry” Information Systems Research, December 2005.

Anandalingam G, Viswanathan S. “Pricing Strategies for Information Goods”, Sadhana, Journal of the Indian Academy of Sciences, April-June 2005.

Viswanathan S. “Competing Across Technology-Differentiated Channels: The Impact of Network Externalities and Switching Costs”, Management Science, March 2005.