| Jordan Etkin |
PhD Candidate in Marketing (2013, expected)
Robert H. Smith School of Business
3330N Van Munching Hall
University of Maryland
College Park, MD 20742
Phone: (703) 887-6048
E-mail: jetkin@rhsmith.umd.edu
Jordan is a fourth year doctoral student in Marketing at the Robert H. Smith School of Business at the University of Maryland. Her research on dynamic motivational processes centers on understanding effects of multiple means and multiple goals on goal pursuit. Jordan's work on multiple means investigates the interplay between variety, goal progress, and temporal focus in influencing goal-directed motivation. She shows that the influence of variety among means on motivation changes as consumers make progress towards goal attainment and depends on when consumers plan for goal pursuit. Her work on multiple goals considers how consumers negotiate multiple-goal pursuit, identifying factors, including incidental mood and goal-related mindsets, which impact this process. Several projects in this research stream focus more specifically on the experience of inter-goal conflict and corresponding motivational consequences. Jordan’s other research interests include goal-based choice, consumption, and incentives for motivating desired behavior.
PUBLICATIONS:
Etkin, Jordan and Rebecca K. Ratner, "Goal Pursuit, Now and Later: Temporal Compatibility of Different versus Similar Means," Journal of Consumer Research, forthcoming.
Etkin, Jordan and Rebecca K. Ratner (2012), "The Dynamic Impact of Variety among Means on Motivation," Journal of Consumer Research, 38 (April), 1076-92.
Kopetz, Catalina, Zachary Arens, Jordan Etkin, Heather Johnson, and Arie Kruglanski (2012), "The Dyanmics of Consumer Behavior: A Goal Systematic Perspective," Journal of Consumer Psychology, 22 (April), 208-23
MANUSCRIPTS UNDER REVIEW:
Etkin, Jordan, Anastasiya Pocheptsova, and Francine Espinoza, "Effects of Mood on Perceived Differences between Goals and Preference for Multifinal Products," under 2nd round review at Journal of Marketing Research)
Etkin, Jordan, Uzma Khan, and Anastasiya Pocheptsova, "Winning through Conflict: When Goal Conflict Increases Motivation," under review at Journal of Consumer Research
Etkin, Jordan and Juliano Laran, "Freedom for All? Divergent Effects of Free Choice on Goal Pursuit," under review at Journal of Marketing Research
RESEARCH IN PROGRESS:
"Motivational Effects of Time Perspective over the Course of Goal Pursuit," with Rebecca Ratner (manuscript in preparation)
"Blind to All Else: The Role of Mindsets in Multiple-Goal Pursuit," with Anastasiya Pocheptsova and Ravi Dhar (manuscript in preparation)
"Essence of Variety: How Partitions Influence Consumption of Extrinsically versus Intrinsically Varied Items," with Rebecca Ratner (manuscript in preparation)
"The Impact of Means Similarity on Decisions to Expedite versus Delay Goal Pursuit," with Rebecca Ratner (data collection in progress)
RESEARCH INTERESTS:
- Consumer motivation and goal pursuit
- Goal-based choice and evaluations of goal-related products
- Judgment and decision making
HONORS AND AWARDS:
- Frank T. Paine Doctoral Award for Academic Achievement, Robert H. Smith School of Business, University of Maryland, 2012
- Top 15% Teaching Award, Robert H. Smith School of Business, 2010-2011 Academic Year
- Sheth Consortium Fellow, 2012
- Invited Presenter, Yale Whitebox Advisors Conference, 2012