PhD Candidate in Marketing (2014, expected)
Robert H. Smith School of Business
3330N Van Munching Hall
University of Maryland
College Park, MD 20742
Phone: (301) 275-5824
Alice holds an undergraduate degree as a distinguished graduate from Renmin University of China and a master degree from the University of Illinois-Urbana Champaign. She was awarded the Best Paper at the Haring Symposium and the Marvin A. Jolson Outstanding Marketing Doctoral Student Award in 2013.
Her research interests include attribution models, marketing resource allocation strategies, multichannel marketing, customer relationship management, social media, and E-commerce. She has worked with Marriott International and Adobe Systems to develop statistical models in the context of attribution models and multichannel marketing. Her research on attribution models was funded by MSI Research Grant and featured in MSI Report and Insights from MSI.
Li, Hongshuang(Alice) and P.K. Kannan, “Attribution Modeling: Understanding the Influence of Channels in the Online Purchase Funnel”, MSI Report, No. 12-115.
Featured in Insights from MSI (Issue 1, 2013).
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