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2005
"The Effect of Product Assortment Changes on Customer Retention",
Marketing Science, vol. 24, issue 4, pp. 616-622, 2005 .
Download: SSRN-id991959.pdf
Galit Shmuéli
Associate Professor of Statistics
Dept of Decision, Operations & Information Technologies
4361 Van Munching Hall
Smith School of Business
University of Maryland
College Park, MD 20742
Phone: 301-405-9679
Fax: 301-405-8655
gshmueli@rhsmith.umd.edu