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The Effect of Product Assortment Changes on Customer Retention

Publication Type:

Journal Article

Authors:

Borle, S.; Boatwright, P.; Kadane, J. B.; Nunes, J. C.; Shmueli, G.

Source:

Marketing Science, Volume 24, Issue 4, p.616-622 (2005)

URL:

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=991959
AttachmentSize
SSRN-id991959.pdf102.3 KB

Contact

Galit Shmuéli
Associate Professor of Statistics
Dept of Decision, Operations & Information Technologies
4361 Van Munching Hall
Smith School of Business
University of Maryland
College Park, MD 20742

Phone: 301-405-9679
Fax: 301-405-8655
gshmueli@rhsmith.umd.edu

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