CHERYL DRUEHL

                             

 

CHERYL DRUEHL

Contact Information

e-mail:     cdruehl@gmail.com

Address:   Robert H. Smith School of Business

               4318 Van Munching Hall

               University of Maryland

               College Park, MD 20742

Fax:         301-405-8655

 

Courses

BMGT 385: Operations Management (undergraduate)

BMGT 434: Optimization (undergraduate)

BUDT 724: Operations Management (MBA)

BUSI 671:  Supply Chain Management (MBA)

BUSI 790: Management of Technology (MBA)

 

 

Publications

Glen Schmidt and Cheryl Druehl, "A Strategy for Opening a New Market and Encroaching on the Lower End of the Existing Market," Conditionally Accepted in Production and Operations Management.

Glen Schmidt and Cheryl Druehl, "When is a Disruptive Innovation Disruptive?" Forthcoming in Journal of Product Innovation Management.

Glen Schmidt and Cheryl Druehl, "Changes in Product Attributes and Costs as Drivers of New Product Diffusion and Substitution," Production and Operations Management, Vol. 13, No. 3, Fall 2005.

 

Current Research Projects

 

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Druehl, Cheryl, Eylem Koca, and Gilvan Souza, "Product Rollovers and the Optimal Pace of Product Introductions".

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Druehl, Cheryl, Siva Viswanathan, and Manu Goyal, "Competitive Consequences of Yield Reduction".

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Druehl, Cheryl and Evan Porteus, "Strategic Product/Service Innovations of an Online Firm".

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Druehl, Cheryl and Kiran Panchamgam, "Technology Leadership in the Context of the Digital Camera Industry".

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Druehl, Cheryl and Kiran Panchamgam, "Competition Incentives for Suppliers".