Seminars & Research Events

Past Seminars

Date/Time

Speaker

Paper Title

Room Location

May 3, 2013
10:30 a.m.
Sunil Gupta
Harvard University
  1335
April 12, 2013
2:00 p.m.
Angela Lee
Northwestern University
"Emptying Pockets Increases Consumption but Reduces Donation: An Embodiment Perspective of Resource Conservation and Replenishment" 1518
March 29, 2013
10:30 a.m.
Asim Ansari
Columbia University
"Dynamic Targeted Pricing in B2B" 1335
March 8, 2013
10:30 a.m.
Robert Meyer
Wharton School
University of Pennsylvania
"Biases in Information-Seeking to Avoid Catastrophic Risk" 1335
November 16, 2012
10:30 a.m.
Puneet Manchanda
University of Michigan
"Social Dollars: The Economic Impact of Customer Participation in a Firm-sponsored Online Community" 1520
October 26, 2012
2:00 p.m.
Rima Toure-Tillery
PhD Candidate
University of Chicago
"The End Justifies the Means, but Only in the Middle" 1307
October 19, 2012
10:30 a.m.
Jennifer Cutler
PhD Candidate
Duke University
"The Advantages of Underestimating the Competition" 1520
October 12, 2012
10:30 a.m.
Szu-Chi Huang
PhD Candidate
University of Texas, Austin
"What Drives You? A Dynamic Analysis of Motivation in Different Stages of Goal Pursuit" 1520
September 28, 2012
10:30 a.m.
John Howell
PhD Candidate
Ohio State University
"Choice Models with Fixed Cost" 1520

Fall 2011 & Spring 2012 Seminar Speakers

Date/Time

Speaker

Paper Title

Room Location

Friday, September 30
10:30 a.m.
Meng Zhu
Johns Hopkins University
"Resource Abundance and Conservation in Consumption" 1520
Friday, October 7
10:30 a.m.
Rajesh Bagchi
Virginia Tech

"When to Put the Cart in Front of the Horse: How Presentation Order of Reward and Effort Information Affects Consumer Perceptions"

1520
Friday, October 14 3rd Annual Complexity in Business Conference
Ronald Reagan Building
   
Friday, October 21
10:30 a.m.
Rex Du
University of Houston
"Structural Dynamic Factor Analysis for Quantitative Trendspotting" 1520
Friday, October 28
10:30 a.m.
Barbara Kahn
Wharton
University of Pennsylvania
"Too Much of a Good Thing? Effects of Visual vs. Verbal Choice Set Depiction on Perceived Variety, Complexity and Willingness to Choose" 1520
Friday, November 4
10:30 a.m.
Michel Wedel
University of Maryland
"A Visual Copy-Cat Warning System" 1520
Friday, November 11
10:30 a.m.
Raj Grewal
Penn State University
"Role Reversal at the Marketing–Finance Interface:
Consequences of Analyst Forecasts for Marketing"
1520
Friday, November 18
10:30 a.m.
Peter Zubchek
University of Florida
  1520
Friday, December 2
10:30 a.m.
Bill Rand
University of Maryland
  1520
Friday, December 9 INFORMS - MSI 
Practice Prize Competition
Ronald Reagan Building
   
Friday, January 27
9:00 a.m.
Pierre Chandon
INSEAD & 
  Harvard University
  1335
Friday, March 2
10:30 a.m.
David Bell
Wharton
University of Pennsylvania
  1335
Thursday, March 8
2:00 p.m.
Lan Luo
University of Southern California
  2505
Friday, March 16 James Kim, 2nd Year PhD student
2nd Year Presentation
  1335
Friday, March 23
10:30 a.m.
Tom Kim, 2nd Year PhD student
2nd Year Presentation
  1335
Friday, March 30
10:30 a.m.
Sanjay Jain
Texas A&M
  1335
Friday, April 6
10:30 a.m.
Natalie Mizik
MIT
  1335
Friday, April 13
10:30 a.m.
Joseph Simmons
Wharton
University of Pennsylvania
  1335
Friday, April 20
10:30 a.m.
Aparna Labroo
University of Toronto
  1335

Spring 2011 Seminar Speakers

Date/Time

Speaker

Paper Title

Room Location

Friday, February 18
10:30 a.m.
Ajay Abraham
Ph.D. Student
University of Maryland
  1335
Tuesday, February 22
10:30 a.m.
Yuchi Zhang
Ph.D. Student
University of Maryland
  2505
Friday, March 4
10:30 a.m.
Andrei Kirelenko
Commodities Future Trading Commission
  1412
Friday, March 11
10:30 a.m.
Alice Li
Ph.D. Student
University of Maryland
  1335
Friday, March 18
10:30 a.m.
Preyas Desai
Duke University
  1335
Friday, April 1
10:30 a.m.
Michael Braun
MIT
  1335
Friday, April 8
10:30 a.m.
Duncan Fong
Penn State
  1335
Friday, April 15
10:30 a.m.
Luc Wathieu
Georgetown University
  1335
Friday, April 22
10:30 a.m.
Ely Dahan
UCLA/Princeton
  1335
Friday, April 29
10:00 a.m.
Amar Cheema
University of Virginia
(Note change of start time to 10:00 a.m.)
  1335
Tuesday, May 10
3:30 p.m.
Min Zhao
University of Toronto
  2509
Friday, May 6 4 School Marketing Research Colloquium   1524

Fall 2010 Seminar Speakers

Date/Time

Speaker

Paper Title

Room Location

Tuesday, September 14
10:30 a.m.
Rom Schrift
Columbia University
  2511
Tuesday, September 28
10:30 a.m.
Liye Ma
Carnegie Mellon University
"A Dynamic Competitive Analysis of Content Production and Link
Formation of Internet Content Developers"
3330H
Tuesday, October 5
10:30 a.m.
Bryan Bollinger
Stanford University

"Green Technology Adoption: An Empirical Study of the Southern California Garment Cleaning Industry"

2511
Friday, October 15
10:30 a.m.
Scott Shriver
Stanford University
"Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol" 1520
Tuesday, October 26
10:30 a.m.
Keisha Cutright
Duke University
  2511
Friday, October 29
10:30 a.m.
Preyas Desai
Duke University
  1520

2010 Marketing Research Camp

Friday, May 7, 2010
1511 Van Munching Hall
Abstracts available on our conferences web page.
(please contact Carol Cron for a pdf of any of the papers)

Time

Speaker

Paper Title

8:00 a.m.- 9:00 a.m. Continental Breakfast
Outside 1511 VMH
9:00 a.m. - 10:00 a.m. Oded Netzer
Columbia University
“Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability”
10:00 a.m. - 10:30 a.m. Break
Outside 1511 VMH
10:30 a.m. - 11:30 a.m.

Page Moreau
University of Colorado

“For You or For Me? How the Intended Recipient Influences the Customization Experience and Valuations of Customized Products”
11:30 a.m. - 12:00 noon Break
Outside 1511 VMH
12:00 noon - 1:00 p.m.

Bill Rand
University of Maryland

“Searching for Networks in Aggregate Diffusion Data”
1:00 p.m. - 2:00 p.m. Lunch
Third Floor Atrium
2:00 p.m. - 3:00 p.m.

Ann McGill
University of Chicago

“Self and the Extended Possession:
Adopting Traits of Athropomorphized Brands”
3:00 - 3:15 p.m. Break
Outside 1511
3:15 - 4:15 p.m.

Christophe Van den Bulte
University of Pennsylvania

“Two-Stage Partial Observability Models of Innovation Adoption”
4:15 p.m. Ice Cream Social
Third Floor Atrium

Spring 2010 Seminar Speakers

Date/Time

Speaker

Paper Title

Room Location

Friday, January 29
10:30 - 12:00 noon
Roland Rust
University of Maryland
"Optimizing Service Productivity" 1412 VMH
Friday, February 19
10:30 - 12:00 noon
Smith Doctoral Student
Heather Johnson
Second Year Paper
"Priming Susceptibility: The Moderating Role of Involvement on Nonconscious Priming Effects" 1412 VMH
Friday, February 26
10:30 - 12:00 noon
Steve Shugan
University of Florida
"Why Wrong Models Predict Better and Underestimate Optimal Marketing Expenditures" 1412 VMH
Monday, March 1
12:00 - 1:30 p.m.
Smith Doctoral Student
Jordan Etkin
Second Year Paper
"The Spice of Life: Variety Seeking Among Means to Goals" 1412 VMH
Friday, March 5
10:30 - 12:00 noon
Smith Doctoral Student
John Healey
Second Year Paper
"Shortages in Two-Sided Markets: The Case of Platform Shortages in the Videogame Industry" 1412 VMH
Friday, March 12
10:30 - 12:00 noon
Smith Doctoral Student
Qian Li
Second Year Paper
  1412 VMH
Friday, March 19 Spring Break    
Friday, March 26
10:30 - 12:00 noon
Kurt Carlson
Georgetown University
"Leader-focused Search: The Impact of an Emerging Preference on Information Search" 1412 VMH
Friday, April 2
10:30 - 12:00 noon
Raghuram Iyengar
University of Pennsylvania
  1412 VMH
Friday, April 9
10:30 - 12:00 noon
    1412 VMH
Friday, April 16
10:30 - 12:00 noon
Smith Doctoral Student
Jing Gao
"Peeking into Online Bargain Hunting Forums: How Small “Loud” Group Affects the Silent Majority" 1412 VMH
Friday, April 23
10:30 - 12:00 noon
Ginger Jin
University of Maryland
Economics Department
"Direct-to-Consumer Advertising and Online Drug Search"  1412 VMH
Friday, April 30
10:30 - 12:00 noon
Anastasiya Pocheptsova
University of Maryland
  1412 VMH
Friday, May 7
All Day
2010 Marketing 
Research Camp
  1412 VMH

Fall 2009 Seminar Speakers

Date/Time

Speaker

Paper Title

Room Location

Friday, September 11
3:00 - 4:30 p.m.
Jorge Silva-Risso
University of California, Riverside
"Scarcity Rents in Car Retailing:
Evidence from Inventory Fluctuations at Dealerships"
1202 VMH
Friday, September 18
10:30 - 12:00 noon
Alison Jing Xu
University of Illinois, Champaign
"The Influence of Past Behavior on Future Behavior: A Mind-set Perspective" 1202 VMH
Friday, September 25
10:30 - 12:00 noon
Dan King
University of Florida
"Principles of Affect-Gating" 1202 VMH
Friday, October 2
10:30 - 12:00 noon
Xiaoqing Jing
University of Florida
"Combining Customer Management and Inventory Management - Managing Stockouts in Online Retailing" 1202 VMH
Friday, October 9
10:30 - 12:00 noon
Nicole Verrochi
University of Pennsylvania
Wharton School
“Feeling like My Self: Emotion Regulation and Identity” 1202 VMH
Friday, October 16
10:30 - 12:00 noon
Debora Viana Thompson
Georgetown University
"The Social Utility of Feature Fatigue" 1202 VMH
Friday, November 6
10:30 - 12:00 noon
Takuya Satomura
Visiting Scholar at UMD
  from Keio University
"Multiple Constraint Choice Models with Corner and Interior Solutions" 1202 VMH
Friday, November 13
10:30 - 12:00 noon
J.B. Steenkamp
University of North Carolina, Chapel Hill
“Successful Marketing Strategies across the Business Cycle: Contrasting What Managers Do versus What They Should Do” 1202
VMH

Spring 2009 Seminar Speakers

Date/Time

Speaker

Paper Title

Room Location

Monday, January 26
2:00 - 3:30 p.m.
Rajkumar Venkatesan
University of Virginia
Attitudes towards Firm and Competition: How Do They Matter for CRM Activities? 1511 VMH
Monday, February 9
2:00 - 3:30 p.m.
David Godes
Harvard University
References 1511 VMH
Friday, February 20
2:00 - 3:30 p.m.
Dina Mayzlin
Yale University
TBD 1202 VMH
Friday, February 27
2:00 - 3:30 p.m.
Jeff Inman
University of Pittsburgh
TBD 1202 VMH
Friday, March 27
10:30 - 12:00 noon
Harikesh Nair
Stanford University
TBD 1511 VMH
Monday, April 20
2:00 - 3:30 p.m.
Sridhar Narayanan
Stanford University
TBD 1511 VMH
Friday, May 1
2:00 - 3:30 p.m.
Ajay Kohli
Georgia Tech
TBD 1202 VMH

Fall 2008 Seminar Speakers

Date/Time

Speaker

Paper Title

Room Location

9/23/2008 
2 p.m. - 3:30 p.m.
Song Yao
Duke University
A Dynamic Model of Sponsored Search Advertising 2505
10/2/2008 
2 p.m. - 3:30 p.m.
Xioayan Deng
Wharton School of Business
Consumer Response to Visual Aspects of Packaging and Product Design 1520
10/7/2008 
10:30 a.m. - 12 p.m.
Hari Sridhar
University of Missouri
Dynamic Marketing Investment Strategies for Platform Firms 2505
10/14/2008 
2 p.m. - 3:30 p.m.
Hema Yoganarasimhan
Yale University
Cloak or Flaunt? - The Fashion Dilemma 2505
10/21/2008 
10:30 a.m. - 12 p.m.
Andrew Stephen
Columbia University
Deriving Value from Social Commerce Networks 2505
10/31/2008 
10:30 a.m. - 12 p.m.
Upender Subramanian
Wharton School of Business
Exclusive Tie-ups for Handsets in the Wireless industry 1518
11/4/2008 
3:30 p.m. - 5 p.m.
Lisa Cavanaugh
Duke University
Feeling Good and Doing Better:  How Specific Positive Emotions Influence Consumer Behavior and Well-Being in Different Ways 3330H
11/10/2008 
10:30 a.m. - 12 p.m.
Monica Wadhwa
Stanford University
Kindling the Motivational System: Impact of Incidental Hedonic Cues on Goal Pursuit 2505
11/19/2008 
10:30 a.m. - 12 p.m.
Yakov Bart
UC Berkeley
Multiproduct Competition with Demand Complementarity 2505