First Annual Marketing Academic Research Colloquium (MARC)

Friday, May 6, 2011
University of Maryland, College Park

UMD Globe Logo Carnegie Mellon logo Penn State Logo Pitt logo

The Marketing Department of Robert H. Smith School of Business at the University of Maryland is proud to invite you to the first Marketing Academic Research Colloquium (MARC) on Friday, May 6, 2011 at the University of Maryland, College Park.  It will bring together leading marketing scholars from the Joseph M. Katz School of Business at the University of Pittsburgh, Smeal College of Business at Penn State University, Tepper School of Business at Carnegie-Mellon University, and the Robert H. Smith School of Business at the University of Maryland.

We hope MARC will provide opportunities for a high level of interaction among participants, leading to the generation of cutting-edge research ideas and fruitful collaborations. To represent a diverse set of ideas and approaches at the colloquium, we have asked four speakers -- one from each school, to present a paper with a behavioral, quantitative or managerial focus (or an interdisciplinary one).  We are limiting our schedule to four talks to allow time for an in-depth discussion of each paper.  

Further, to encourage our Ph.D. students to participate in the colloquium, the program will feature a student poster session at our concluding cocktail reception -- an excellent opportunity to learn more about the ongoing research in each school. 

A pdf file of the MARC program is available at this link.

We are looking forward to seeing you all at the FIRST MARC in May in College Park, Maryland!


Tao Chen and Anastasiya Pocheptsova


Click on the speaker's name to view their presentation title and an abstract

8:00  -  8:30 a.m. Continental Breakfast Outside 1528 VMH
8:30  -  8:45 a.m. Opening Remarks 1528 VMH
8:45 - 10:00 a.m. Roland Rust
University of Maryland
1528 VMH
10:00 - 10:15 a.m. Break Outside 1528 VMH
10:15 - 11:30 a.m. Lisa Bolton
Penn State University
1528 VMH
11:30 - 12:30 p.m. Lunch Executive Dining Room
12:30  -  1:45 p.m. Kinshuk Jerath
Carnegie Mellon University
1528 VMH
1:45  -  2:15 p.m. Break Executive Dining Room
2:15  -  3:30 p.m. Jeff Inman
University of Pittsburgh
1528 VMH
4:00 -   6:00 p.m. Cocktail Reception 
and PhD Poster Session
The Art Gallery
Marriott Inn & Conference Center

Marketing Academic Research Colloquium

Friday, May 6
8:30 a.m. - 7:00 p.m.

Please join us for a cocktail reception and Ph.D. Poster Session at the conclusion of the day
Marriott's Inn & Conference Center in the Art Gallery

For questions about the logistics for this conference, please contact Carol Cron, Coordinator for the Department of Marketing at the Smith School via e-mail ( or call Carol at 301-405-8149.