Books

Marketing faculty members publish regularly in the leading marketing journals, and have written a number of influential books. They have consistently won outstanding teaching awards by presenting the latest marketing concepts in clear and interesting ways.

Please click on the book for more information (when available).

Social Media Intelligence, 2014
Wendy W. Moe
David A. Schweidel

Visual Marketing

Visual Marketing, 2007
Michel Wedel
F.G.M. Pieters (Eds.)
2007, New York: Lawrence Erlbaum Associates, Marketing and Consumer Psychology Series, C.P. Haugtvedt (series editor).

Customer Equity Management

Customer Equity Management
Roland T. Rust
Kay N. Lemon, Das Narayandas
2005, Prentice Hall

e-Service

E-Service
Roland T. Rust & P. K. Kannan
2002, M.E. Sharpe

Understanding Business

Understanding Business
William G. Nickels
James M. McHugh, Susan M. McHugh
2002, McGraw Hill

Student Assessment

Student Assessment and Learning Guide for use with Understanding Business
William G. Nickels
James McHugh, Susan McHugh
2001, McGraw Hill

Market Segmentation

Market Segmentation: Conceptual and Methodological Foundations
Michel Wedel
W.A. Kamakura, p.1-382. 2nd edition.
2000, Dordrecht: Kluwer

Building Models

Building Models for Marketing Decisions
Michel Wedel
P.S.H. Leeflang, D.R. Wittink, Ph. Naert
2000, Dordrecht: Kluwer

Driving Customer Equity

Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy
Roland T. Rust
Valarie A. Zeithaml, Katherine N. Lemon
Winner 2002 Berry-AMA Book Prize for the Best Book in Marketing
2000, The Free Press

Marketing: Relationships, Quality, Value

Marketing: Relationships, Quality, Value
William G. Nickels
Marian Burk Wood
1997, Worth Publishing

Service Marketing

Service Marketing
Roland T. Rust
Anthony J. Zahorik, Timothy L. Keiningham
1996, Harper Collins

Readings in Service Marketing

Readings in Service Marketing
Roland T. Rust
Anthony J. Zahorik, Timothy L. Keiningham
1996, Harper Collins

Return on Quality

Return on Quality
Roland T. Rust
Anthony J. Zahorik, Timothy L. Keiningham
1994, Irwin Publishing

Service Quality

Service Quality
Roland T. Rust and
Richard L. ("Rich") Oliver
1994, Sage Publishing

Ad Media Models

Advertising Media Models
Roland T. Rust
1986, Lexington Books

Marketing Principles

Marketing Principles
William G. Nickels
1978, 1982, Prentice Hall Inc.

Marketing Communications & Promotion

Marketing Communications & Promotion
William G. Nickels
1976, 1984 Grid Inc.