Course Descriptions

The Undergraduate Marketing Electives Catalog -- A Career-Based Introduction is available at this link.

BMGT 350 Marketing Principles and Organization

An introductory course in the field of marketing. Its purpose is to give a general understanding and appreciation of the forces operating, institutions employed, and methods followed in marketing agricultural products, natural products, services and manufactured goods.

BMGT 353 Retail Management

Retail store organization, location, layout and store policy; pricing policies, price lines, brands, credit policies, records as a guide to buying; purchasing methods; supervision of selling; training and supervision of retail sales force; and administrative problems.

BMGT 357 Marketing Internship

The Marketing Internship course at the Smith School of Business is an excellent opportunity for marketing majors to gain business experience while earning academic credit. Marketing interns will apply concepts from the classroom in an actual business setting and may gain a competitive advantage in the job market upon graduation. In fact, many interns accept full-time positions with the companies where they interned. » Internship Information

BMGT 450 Integrated Marketing Communications

This course is an in-depth study of coordinated marketing activities emphasizing advertising and promotion. Linkages with sales promotion, internet marketing, direct marketing, public relations and personal selling are also considered. Emphasis will be placed on strategic planning to effectively use these promotional tools to communicate with customers and meet marketing goals. Current theory and practices will be emphasized.

BMGT 451 Consumer Analysis

American consumers in the marketing system. Underlying consumer behavior such as economic, social, psychological and cultural factors. Analysis of consumers in marketing situations - as a buyer and user of products and services - and in relation to the various individual social and marketing factors affecting their behavior. The influence of marketing communications is also considered.

BMGT 452 Marketing Research Methods

Develops skills in the use of scientific methods in the acquisition, analysis and interpretation of marketing data. It covers the specialized fields of marketing research; the planning of survey projects, sample design, tabulation procedure and report preparation.

BMGT 454 International Marketing

Marketing functions from the international executive's viewpoint, including coverage of international marketing policies relating to product adaptation, data collection and analysis, channels of distribution, pricing, communications, and cost analysis. Consideration is given to the cultural, legal, financial, and organizational aspects of international marketing.

BMGT 455 Sales Management

The role of the sales manager, both at headquarters and in the field, in the management of people, resources and marketing functions. An analysis of the problems involved in sales organization, forecasting, planning, communicating, evaluating and controlling. The application of quantitative techniques and pertinent behavioral science concepts in the management of the sales effort and sales force.

BMGT 457 Marketing Policies and Strategies

Integrative decision making in marketing. Emphasis on consumer and market analysis and the appropriate decision models. Case studies are included.

BMGT 458C Service Marketing and Management

Service is any action that a firm takes on behalf of its customers. In the U.S., the service sectors account for 80% of the GDP, and 83% of the top recruiters at Smith are service firms. Thus, it is very likely that you will find yourself in a career that involves service. In this course you will learn how marketing a service differs from marketing a good; research techniques specific to service marketing; tools, such as service blueprints, for designing innovative services and improving existing services; strategies for satisfying your customers and creating customer loyalty; how to use customer service to create, maintain, and improve customer relationships; how to “recover” from a service failure and manage public relations crises; the role of an integrated marketing communication strategy in building a service brand; and how to use hard and soft customer metrics in evaluating service performance.

BMGT 484 Electronic Marketing

This course examines the impact of the Internet on traditional methods of marketing and the related business functions, which enable and support it. It explores the existing and potential future uses of the Internet for the marketing of goods and services across a range of product categories. It will investigate the utility of the Internet as a tool for business to increase effectiveness, efficiency and competitiveness. It will study the business models currently existing on the Web and develop a framework that can be used to evaluate the Internet's potential value across a range of business types.

BMGT 498B Design in Marketing

Design in Marketing, a hybrid course taught by a professional visual communications designer and educator, examines the role design plays in marketing strategy. Marketers and designers must work together in the marketplace, both offering different but complementary creative skills and perspective. This course brings those two worlds together. Students examine what makes a successful marketing vehicle; utilizing the design process, elements and principles, and conceptual skills to solve the initial problem. It is based on the belief that design can make a major contribution both to an individual's quality of life and to a corporation's success, and that both individual and corporate interests can be served through the effective use of the following disciplines: product and package design, interior design and architecture, and visual communication design in print advertising and interactive website design.

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