MS

MS in Marketing Analytics

In today’s economy, companies are increasingly turning to big data to solve problems across the spectrum of business functions. These companies are looking for marketing professionals capable of navigating this ocean of data to help them better understand their customers. By providing a detailed portrait of the customer and the competitive landscape, marketing analytics can be utilized to drive product design and craft more efficient marketing campaigns.

The M.S. in Business for Marketing Analytics will give you the cutting-edge knowledge and skills you need to apply marketing analytics to daily business practice. The program will provide you with an in-depth understanding of the mathematical and statistical models and tools needed for customer analysis in the context of marketing problems. To apply for admission, please click here.

The M.S. in Business for Marketing Analytics curriculum is comprised of 12 courses. The program is includes 8 required courses, 3 elective application courses, and an Action Learning Project.

Merkle

Through the generosity and support of Merkle, a leading customer relationship marketing agency, we offer a limited number of merit-based scholarships. To apply or learn more, please contact analytics@rhsmith.umd.edu. If you are interested in applying for a scholarship, please send a 750 - 1,000 word statement of interest to analytics@rhsmith.umd.edu once you have submitted your online application for admission. 

For more information, visit the MS in Marketing Analytics website.