Smith Students Wins First Place at the 2013 Wake Forest Marketing Summit Competition
Case competitions are always stressful. It’s difficult for groups of students to coordinate and cooperate to complete a task within a certain deadline. However, four undergraduates from the Robert H. Smith School of Business managed to work well under pressure and took part in the Wake Forest Marketing Summit, a case competition held annually at Wake Forest University. After a weekend of intense competition and a final presentation to the case sponsor, FedEx, the students returned with a first place trophy and $10,000.
The winning team members included Manas Kulkarni ’13, marketing and operations management, Lauren Wittig ’13, marketing and supply chain management, Lindsay Djuhadi, senior, marketing and Jack Rupple, junior, marketing. Fortunately, this wasn’t their first time working together. They are all active members of terpAMA, and have previously worked together managing the student club.
Smith School undergraduates have applied and attended the Marketing Summit for six years. It’s truly an honor to take part in this competition, which attracts top business programs from around the world. The finalists included teams from Northeastern University, Wharton, Boston College and Wake Forest University. Although participants are not allowed to disclose the content of the case, FedEx Marketing Manager, Sandy Jones told the Smith team she was excited to take their suggestions to FedEx and hopes they can be implemented.
As first place winners, the Smith School automatically has an invitation to return to the Summit in 2014. Although details are unknown, it’s obvious that a great team will have to return to defend their title!