News & Events

May 17, 2016
World Class Faculty & Research
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Berkshire Hathaway’s small but much-discussed bite of Apple suggests a vote of confidence for a tech giant that had been sliding in the stock market. It also hints at how Warren Buffett’s holding company will do business after the 85-year-old "Oracle of Omaha" no longer is there, Smith School professor David Kass says. Revealed Monday in a regulatory filing, the roughly $1 billion investment of 9.8 million shares...

May 11, 2016
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Social media is buzzing about Budweiser. Just in time for the Summer Olympics and Trump v. Clinton, Anheuser-Busch will temporarily change the name of its flagship brand to “America.” Ironically, the Belgian-owned beer maker will roll out its new cans on Canada's Victoria Day, asserting Budweiser’s place next to baseball and apple pie until after the presidential election in November. Five Smith School marketing...

May 10, 2016
Experiential / Reality-based Learning
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Participants at the Robert H. Smith School of Business's 2016 Emerging Markets Forum agreed that India's rapid growth offered opportunities for both local and American businesses, but they disagreed about whether the Indian government of Prime Minister Narendra Modi was moving quickly enough to cut red tape. This was the sixth annual Emerging Markets Forum, organized by the Smith School's Center for International...

May 04, 2016
World Class Faculty & Research
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Online services such as OpenTable make it easy for consumers to make restaurant reservations — and not show up. But higher-end restaurants are fighting back, and the trend is global. Smith School marketing professor Janet Wagner says the lack of human interaction in online reservation systems lets consumers cancel without feeling responsible for the consequences....

Apr 28, 2016
Experiential / Reality-based Learning
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A team of five undergraduates from the University of Maryland’s Robert H. Smith School of Business took home second place in this year’s Wake Forest Marketing Analytics Summit, a case competition held annually at WFU’s campus in Winston-Salem, N.C. After 2 weeks of preparation and an intense day of competition, the students returned triumphantly to College Park with the second place trophy and $5,000 in prize winnings. Smith won the competition in 2015, 2013 and 2009.

Apr 28, 2016
World Class Faculty & Research
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Most studies of the interactions between companies and consumers look at one piece of the puzzle: Advertising or social media or news coverage or consumer sentiment as measured in surveys. An ambitious new study from the Smith School examines how messages about brands across various channels interact in a complex set of feedback loops the authors call the "echoverse."...

Apr 21, 2016
World Class Faculty & Research
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The results of the latest National Technology Readiness Survey (NTRS), which shows the on-demand economy continuing to flourish, were featured in the April 14, 2016 Harvard Business Review.

Apr 12, 2016
World Class Faculty & Research
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It's college decision time for many high-school seniors, but the process that students and their families use to choose where they'll enroll is far from optimal. They "look at prices, and they look at rankings, but they might not put emphasis on other details that might be more important," says Anamaria Berea, a postdoctoral research associate at the Smith School. Berea's research may lead to better matches...

Apr 08, 2016
Entrepreneurial Spirit
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Javazen, which blends coffee with teas and superfoods for “a healthier caffeine boost,” topped five other entries in the 11th annual competition, established by Under Armour Founder and CEO Kevin Plank -- in collaboration with his alma mater and founding "university partner" the University of Maryland. The finals took place Thursday, April 7, 2016, at UMD’s Clarice Smith Performing Arts Center. Javazen founders and UMD graduates Eric Golman ’15 (economics and environmental science), Ryan Schueler ’14 (marketing), Aaron Wallach ’14 (kinesiology and...

Mar 22, 2016
World Class Faculty & Research
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Conventional wisdom in strategy holds that companies need to choose between cost-cutting or revenue growth. Pursuing both strategies at the same time can result in incoherence — or getting stuck in the middle. But that conventional wisdom is challenged by a new study from the Smith School, which suggests that firms can pursue dual-focus or "ambidextrous" IT strategies successfully....

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