News & Events
Right after spring final exams, 10 undergraduate students at the University of Maryland's Robert H. Smith School of Business traveled to Sydney, Australia, with Mary Harms, a clinical associate professor of marketing. The program began with an intensive two-week global marketing course taught by Harms and culminated with eight-week internships at companies such as PwC, Chubb, Otis, Nielsen, 3M, and the Greater Western Sydney Giants.
Latecomer Strategy Propels Amazon Local Register
Mobile card reader will give Amazon new access to offline consumer data, UMD Expert Says
Amazon's push into a mobile payment space targeting brick-and-mortar merchants with Amazon Local Register means the online retail giant is poised to leverage new insight into offline shoppers, a University of...
The Federal Trade Commission has revised its guidelines for developing apps targeting children. The move follows an FTC lawsuit against Amazon for allowing its apps to be too accommodating for children to make online purchases without parental consent.
Last week (June 26-29, 2014), academic experts and business leaders from countries around the world gathered in Miami, Florida, for the 23rd Annual Frontiers in Service Conference, hosted by the School of Business Administration at the University of Miami.
The University of Maryland’s Robert H. Smith School of Business chapter of the American Marketing Association had a successful trip to the AMA International Collegiate Conference in New Orleans in April 2014. terpAMA was named one of the top 25 chapters for the third consecutive year, and the chapter’s Design Fellows program finished third in the conference’s case competition. In addition, Smith junior marketing major Victoria Hogan Edwards was recognized for being one of nine students nationwide to receive the Coca-Cola Global Marketing Internship this...
Hank Boyd talks about the Winter Olympics marketing opportunities. [VIDEO]
Wendy Moe, an associate professor of marketing at the University of Maryland’s Smith School of Business, has won the 2014 Robert D. Buzzell Marketing Science Institute Best Paper Award for her research on social media intelligence.
The Robert H. Smith School of Business has expanded its reputation as a research and knowledge hub with top-25 showings in three recent worldwide rankings.
On March 28, 2014, at the North Marriott Hotel & Conference Center in Bethesda, Md., students, faculty and business professionals met for the third annual Smith School Business Summit. This year’s theme looked at innovation as an essential building block for the prosperity and survival of corporations. With more than 600 registered attendants, it was the largest Summit yet.
Smith Marketing professor Roland Rust, commenting in The New York Times this week, said General Motors' social media strategy in response to its timing and handling of an ignition switch recall is “absolutely the right thing to do.”