News & Events
The American Marketing Association has selected Professor Roland Rust at the University of Maryland's Robert H. Smith School of Business as an inaugural AMA Fellow in a new program that honors top marketing academics.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, host Jeff Salkin sits down with P.K. Kannan to talk about how consumers and retailers can survive and thrive in the change digital landscape.
UMD-Smith Marketing Experts Comment on Holiday Retail Trends, Tactics
Retailers in Delay-Negotiating Mode Risk Losing Valuable Data Access, UMD Smith Experts Say
Officials are applying social media, such as the CDC Emergency Twitter handle, to disseminate Ebola-related information and using wireless networks to track and predict outbreak patterns and locate individuals exposed to the virus. Companies concurrently are monitoring for threats to their supply chains, such as the Ivory Coast cocoa...
THREE KEYS TO FAST, CHEAP AND RELIABLE SOCIAL MEDIA INTELLIGENCE
Roland is well-read – as in, everyone has read Roland’s research. Roland Rust’s publications could fill an entire bookcase in McKeldin Library. His hundreds of peer- reviewed articles, the research citing his work, and his books, including Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy, have changed the world of marketing.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, host Jeff Salkin sits down with Anastasiya Pocheptsova to talk about her research that examines how consumers make purchasing and renting decisions.
Companies that adjust their products or services based on social media feedback might as well be driving blind. Award-winning research from marketing professor Wendy W. Moe shows the correlation between unadjusted social media data and well-developed offline market research is almost zero (0.008 to be exact).