News & Events

Feb 04, 2016
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A feminine care brand sponsoring a football telecast might seem odd. But the Proctor and Gamble Always "Like A Girl" commercial that aired during the 2015 Super Bowl illustrated the crossover potential of advertising’s biggest stage. Smith Marketing professor Hank Boyd looks at 50 years of Super Bowl ads and identifies 10 winning themes. ...

Dec 16, 2015
World Class Faculty & Research
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"All across the television landscape, viewers are changing how they watch TV," a host of NPR's Morning Edition recently noted. "Instead of taking in episodes of hit shows like 'The Big Bang Theory' once a week, people are stockpiling episodes to watch them later."

Dec 15, 2015
World Class Faculty & Research
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It might not be the sexiest industry in the world, but investors foresee strong growth in the mattress industry, which generates some $14 billion in sales annually in the U.S. Large manufacturers and retailers are fending off a challenge from plucky startups pitching a "mattress in a box." Read more ...

Dec 02, 2015
World Class Faculty & Research
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After the terrorist attacks in Paris, the Obama administration pressed major tech companies for new meetings to discuss ways to give law enforcement "back door" access to encrypted communications — something the tech companies have firmly rejected. Those companies now face a difficult balancing act.
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Nov 20, 2015
World Class Faculty & Research
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Here's good news if you're looking for discounts, bad news if you're in the retail industry: Third quarter 2015 was brutal for much of the retail sector. For analysts, the mystery is why few people used the windfall from low gas prices to splurge on themselves or their families. In expectation of such spending, retailers let their inventories rise, a decision some now regret....

Nov 19, 2015
World Class Faculty & Research
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Seoungwoo LeeThe INFORMS Society for Marketing Science (ISMS) has named marketing PhD student Seoungwoo Lee of the University of Marylands Robert H.

Nov 17, 2015
World Class Faculty & Research
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Black Friday in 2015 is increasingly symbolic. “While the day after Thanksgiving still holds special significance in the U.S. retailing industry, retailers are increasingly drawing shoppers to other options in terms of time and venue for deep discounts,” Smith School professor Jie Zhang says. Read more...

Nov 11, 2015
World Class Faculty & Research
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For a second consecutive time, Anil K. Gupta, the Michael D. Dingman Chair in Strategy and Entrepreneurship for the University of Maryland’s Robert H. Smith School of Business, has been named to Thinkers50 -- widely recognized as the first, and definitive, compilation of the world’s 50 foremost business thinkers.

Oct 28, 2015
World Class Faculty & Research
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Research from the Robert H. Smith School of Business, at the University of Maryland, offers new insight into the strategies companies should use to maximize sales of their games: In general, study finds, companies ought to weigh the tradeoffs between reaching early adopters of game consoles, who purchase more content (and more-sophisticated content), and later adopters, who buy less but who over time make up more and more...

Oct 15, 2015
Experiential / Reality-based Learning
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On Friday, Oct. 9, 2015, terpAMA, the University of Maryland’s Bronze Collegiate Chapter of the American Marketing Association hosted its 7th Annual Undergraduate Marketing Conference, where students had the opportunity to expand their skills and their networks by bringing back fantastic Smith alumni to provide their insights and experiences in marketing world to the attendees.

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