News & Events

Jan 28, 2015
World Class Faculty & Research
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Roland Rust, active with research and academic institutions in England and the Netherlands, is one of two people this year to be elected a Fellow of the European Marketing...

Jan 14, 2015
World Class Faculty & Research
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The American Marketing Association has selected Professor Roland Rust at the University of Maryland's Robert H. Smith School of Business as an inaugural AMA Fellow in a new program that honors top marketing academics.

Jan 13, 2015
World Class Faculty & Research
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In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, host Jeff Salkin sits down with P.K. Kannan to talk about how consumers and retailers can survive and thrive in the change digital landscape.

Nov 20, 2014
World Class Faculty & Research
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UMD-Smith Marketing Experts Comment on Holiday Retail Trends, Tactics

Oct 30, 2014
World Class Faculty & Research
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Retailers in Delay-Negotiating Mode Risk Losing Valuable Data Access, UMD Smith Experts Say

Oct 23, 2014
World Class Faculty & Research
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Officials are applying social media, such as the CDC Emergency Twitter handle, to disseminate Ebola-related information and using wireless networks to track and predict outbreak patterns and locate individuals exposed to the virus. Companies concurrently are monitoring for threats to their supply chains, such as the Ivory Coast cocoa...

Oct 15, 2014
World Class Faculty & Research
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THREE KEYS TO FAST, CHEAP AND RELIABLE SOCIAL MEDIA INTELLIGENCE

Oct 14, 2014
World Class Faculty & Research
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Roland is well-read – as in, everyone has read Roland’s research. Roland Rust’s publications could fill an entire bookcase in McKeldin Library. His hundreds of peer- reviewed articles, the research citing his work, and his books, including Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy, have changed the world of marketing.

Oct 01, 2014
World Class Faculty & Research
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In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, host Jeff Salkin sits down with Anastasiya Pocheptsova to talk about her research that examines how consumers make purchasing and renting decisions.

Sep 30, 2014
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Companies that adjust their products or services based on social media feedback might as well be driving blind. Award-winning research from marketing professor Wendy W. Moe shows the correlation between unadjusted social media data and well-developed offline market research is almost zero (0.008 to be exact).

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