News & Events

Jun 23, 2016
World Class Faculty & Research
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The Federal Aviation Administration’s initial, comprehensive set of rules for commercial drones will open the floodgates to tens of thousands of unmanned aircraft systems in U.S. airspace. But these flights still won’t include Amazon Prime flying a package to your front door. However, the new rules include “ample leeway,” Smith School marketing professor P.K. Kannan says....

Jun 08, 2016
Community
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The University of Maryland’s Robert H. Smith School of Business is excited to announce some favorite books in the "13th Annual Top-10 Summer Reading List for Business Leaders" for 2016, as recommended by members of its faculty and administrators.

Jun 02, 2016
World Class Faculty & Research
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Say you're a hotel manager trying to decide whether to build a pool: Will the additional reservations you bring in from that amenity offset the cost of construction and maintenance? Or say you offer free bottled water to all guests. If you stopped doing so, would you save money in the long run? New research from the Smith School offers some answers to these questions....

Jun 02, 2016
World Class Faculty & Research
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Smith School professor P.K. Kannan acquiesced, like a typical parent and consumer, each time one of his daughters learned to ride a bicycle and requested her own pink model. Similar bikes of other colors were lower priced, but try explaining that to a child. "When you shop for a special design or a pink color, you signal to the manufacturer a willingness to pay more," Kannan says. "So they take advantage."...

May 26, 2016
World Class Faculty & Research
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Video gaming, as eSports, is drawing a marketing bonanza thanks to Millennials, who also make any ‘Is it a legit sport?’ debate moot, says Smith School marketing professor Hank Boyd. When Turner Sports transitions from Warriors-Thunder NBA playoff action tonight to its Friday debut on TBS of its own eSports league, it also will showcase Turner’s new 10,000-square-foot arena in Atlanta....

May 17, 2016
World Class Faculty & Research
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Berkshire Hathaway’s small but much-discussed bite of Apple suggests a vote of confidence for a tech giant that had been sliding in the stock market. It also hints at how Warren Buffett’s holding company will do business after the 85-year-old "Oracle of Omaha" no longer is there, Smith School professor David Kass says. Revealed Monday in a regulatory filing, the roughly $1 billion investment of 9.8 million shares...

May 11, 2016
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Social media is buzzing about Budweiser. Just in time for the Summer Olympics and Trump v. Clinton, Anheuser-Busch will temporarily change the name of its flagship brand to “America.” Ironically, the Belgian-owned beer maker will roll out its new cans on Canada's Victoria Day, asserting Budweiser’s place next to baseball and apple pie until after the presidential election in November. Five Smith School marketing...

May 10, 2016
Experiential / Reality-based Learning
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Participants at the Robert H. Smith School of Business's 2016 Emerging Markets Forum agreed that India's rapid growth offered opportunities for both local and American businesses, but they disagreed about whether the Indian government of Prime Minister Narendra Modi was moving quickly enough to cut red tape. This was the sixth annual Emerging Markets Forum, organized by the Smith School's Center for International...

May 04, 2016
World Class Faculty & Research
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Online services such as OpenTable make it easy for consumers to make restaurant reservations — and not show up. But higher-end restaurants are fighting back, and the trend is global. Smith School marketing professor Janet Wagner says the lack of human interaction in online reservation systems lets consumers cancel without feeling responsible for the consequences....

Apr 28, 2016
Experiential / Reality-based Learning
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A team of five undergraduates from the University of Maryland’s Robert H. Smith School of Business took home second place in this year’s Wake Forest Marketing Analytics Summit, a case competition held annually at WFU’s campus in Winston-Salem, N.C. After 2 weeks of preparation and an intense day of competition, the students returned triumphantly to College Park with the second place trophy and $5,000 in prize winnings. Smith won the competition in 2015, 2013 and 2009.

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