News & Events
UMD-Smith Marketing Experts Comment on Holiday Retail Trends, Tactics
Retailers in Delay-Negotiating Mode Risk Losing Valuable Data Access, UMD Smith Experts Say
Officials are applying social media, such as the CDC Emergency Twitter handle, to disseminate Ebola-related information and using wireless networks to track and predict outbreak patterns and locate individuals exposed to the virus. Companies concurrently are monitoring for threats to their supply chains, such as the Ivory Coast cocoa...
THREE KEYS TO FAST, CHEAP AND RELIABLE SOCIAL MEDIA INTELLIGENCE
Roland is well-read – as in, everyone has read Roland’s research. Roland Rust’s publications could fill an entire bookcase in McKeldin Library. His hundreds of peer- reviewed articles, the research citing his work, and his books, including Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy, have changed the world of marketing.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, host Jeff Salkin sits down with Anastasiya Pocheptsova to talk about her research that examines how consumers make purchasing and renting decisions.
Companies that adjust their products or services based on social media feedback might as well be driving blind. Award-winning research from marketing professor Wendy W. Moe shows the correlation between unadjusted social media data and well-developed offline market research is almost zero (0.008 to be exact).
Marketing professors Yogesh Joshi, Liye Ma, William Rand, and information systems professor Louiqa Raschid, tracked Twitter activity for several rock bands for over two years to study how this activity impacts consumer engagement and sales.
Students at the University of Maryland’s Robert H. Smith School of Business take dozens of courses in business, but there is usually ‘that one class’ that stands out as a game changer, making a profound and lasting impact. We asked our students and alumni via Facebook to tell us about their favorite courses at Smith.