Faculty Awards

The faculty of the Marketing Department at the Smith School of Business continue to win prestigious research, teaching, and lifetime achievement awards. Listed below are some of these major awards in the last 10 years for our faculty. A description of these major awards is at the end of this page. Also at the end of this page are Smith faculty who have won the MSI Young Scholar Award. For a more complete list about any one professor, please visit their individual web page.

Rosellina Ferraro

Finalist, John D.C. Little Award, 2013. For February 2012 Marketing Science article “Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act” (with Christine Moorman and Joel Huber).

David Godes

Finalist, INFORMS Long-Term Impact Award, 2015. For July-August 2009 Marketing Science article "Firm-Created Word-of-Mouth Communication:  Evidence from a Field Test" (with Dina Mayzlin).

Winner, John D.C. Little Award, 2012. For August 2011 Marketing Science article "Sequential and Temporal Dynamics of Online Opinion” (with Jose Silva).

Finalist, John D. C. Little Award, 2012. For March 2012 Marketing Science article "The Strategic Impact of References in Business Markets."

P.K. Kannan

Winner, MSI Paul Root Award, 2014. For July 2014 Journal of Marketing article “Informational Value of Social Tagging Networks” (with Hyoryung Nam).

Finalist, Paul Green Award, 2014. For February 2014 Journal of Marketing Research article “Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment” (with Hongshuang (Alice) Li).

Winner, Donald R. Lehmann Award, 2009. For the best dissertation-based article in JM, JMR in 2008 (co-author and dissertation chair) for the article, “Incorporating Subjective Characteristics in Product Design and Evaluations” (with Lan Luo and Brian Ratchford).

Finalist, Paul Green Award, 2009. For April 2008 Journal of Marketing Research article “Incorporating Subjective Characteristics in Product Design and Evaluations” (with Lan Luo and Brian Ratchford).

Winner, John D. C. Little Award, 2008. For the 2007 Marketing Science article “New Product Development under Channel Acceptance” (with Lan Luo and Brian Ratchford).

Winner, INFORMS Society of Marketing Science Gary Lilien Practice Prize Award, 2007.  For July-August 2009 article “Pricing Digital Content Product Lines: A Model and Application for the National Academies Press” (with Barbara Klein-Pope and Sanjay Jain).

Wendy Moe

Finalist, Paul E. Green Award, 2015. For 2014 Journal of Marketing Research article “Listening in on Social Media: A Joint Model of Sentiment and Venue Choice.” 

Winner, Robert D. Buzzell Best Paper Award, 2014. For 2014 Journal of Marketing article “Social Media Intelligence: Measuring Brand Sentiment from Online Conversations.” 

Erin Anderson Award as Emergent Female Scholar and Mentor in the field of marketing, 2010.

Bill Rand

Young Faculty Award, DARPA, 2012-2014

Roland Rust

Lifetime Achievement Awards

Fellow of the American Marketing Association, one of the inaugural class of AMA Fellows, 2015.

Fellow of the European Marketing Academy, 2015.

AMA Irwin/McGraw-Hill Distinguished Marketing Educator Award, 2012. 

Paul D. Converse Award, 2012, which honors “individuals who have made outstanding contributions to marketing scholarship.”

Mahajan Award for Lifetime Contribution to Marketing Strategy Research, awarded by the American Marketing Association’s Marketing Strategy Special Interest Group, 2010.

Fellow of the INFORMS Society for Marketing Science, one of the first 16 people to receive this honor, 2010.

Distinguished University Professor, 2008. This is the highest honor awarded by the University of Maryland.

Best Article Awards

Finalist, Harold H. Maynard Award, 2013.  For March 2012 Journal of Marketing article, “Optimizing Service Productivity” (with Ming-Hui Huang). 

Finalist, Paul E. Green Award, 2011.  For February 2010 Journal of Marketing Research article, “Customer Satisfaction and Consumer Spending Growth” (with Claes Fornell and Marnik Dekimpe). 

Finalist, William O’Dell Award, 2010.  For November 2005 Journal of Marketing Research article, “Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing,” (with Debora Viana Thompson and Rebecca Hamilton). 

Winner, Donald R. Lehmann Award, 2007.  For November 2005 Journal of Marketing Research article, “Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing,” (with Debora Viana Thompson and Rebecca Hamilton).

Winner, MSI/H. Paul Root Award, 2005. For January 2004 Journal of Marketing article, “Return on Marketing: Using Customer Equity to Focus Marketing Strategy,” (with Katherine N. Lemon and Valarie A. Zeithaml). 

Winner, Robert D. Buzzell Best Paper Award, 2003. For 2003 Journal of Marketing article, “Driving Customer Equity: Linking Customer Lifetime Value to Strategic Marketing Decisions” (with Katherine N. Lemon and Valarie A. Zeithaml). 

Winner, MSI/H. Paul Root Award, 2003.  For the October 2002 Journal of Marketing article, “Getting Return on Quality: Revenue Expansion, Cost Reduction or Both?” (with Christine Moorman and Peter Dickson). 

Michael Trusov

Winner, William F. O’Dell Award, 2015.  For August 2010 Journal of Marketing Research article, “Determining Influential Users in Internet Social Networks,” (with Anand Bodapati and Randolph E. Bucklin).

Finalist, Frank M. Bass Award, 2013. For July/August 2011 Marketing Science article, “Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?” (with Oliver Rutz and Randolph E. Bucklin).

Winner, Donald R. Lehmann Award, 2011.  For August 2010 Journal of Marketing Research article, “Determining Influential Users in Internet Social Networks,” (with Anand Bodapati and Randolph E. Bucklin).

Winner, Paul E. Green Award, 2011. For August 2010 Journal of Marketing Research article, “Determining Influential Users in Internet Social Networks,” (with Anand Bodapati and Randolph E. Bucklin).

Finalist, Harold H. Maynard Award, 2009. For September 2009 Journal of Marketing article “Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site,” (with Randolph E. Bucklin and Koen Pauwels).

Michel Wedel

Distinguished Scholar-Teacher, University of Maryland, 2013.

Fellow of the Institute for Operations Research and Management Science (INFORMS) Society for Marketing Science, 2012.

Fellow of the American Statistical Association, 2011.

Gilbert A. Churchill award for lifetime achievement in the academic study of marketing research, American Marketing Association, 2008.

Hendrik Muller award for lifetime achievement in research in the social and behavioural sciences, Royal Netherlands Academy for the Sciences, 2005.

Jie Zhang

Finalist, Paul Green Award, 2010. For August 2010 Journal of Marketing Research article “When Wal-Mart Enters: How Incumbent Retailers React and How This Affects Their Sales Outcomes” (with  Kusum Ailawadi, Aradhna Krishna and Michael W. Kruger).

Finalist, Paul Green Award, 2009. For April 2009 Journal of Marketing Research article “The Effectiveness of Customized Promotions in Online and Offline Stores” (with Michel Wedel).

 

AWARD DESCRIPTIONS

Paul Green Award is given by the American Marketing Association and recognizes the best article published in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research. 

William F. O’Dell Award honors the paper published in the Journal of Marketing Research that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice.

Donald R. Lehmann Award is given by the American Marketing Association Marketing Research SIG for the Best Dissertation-Based Research Article.

MSI/H. Paul Root Award recognizes the article that made the greatest contribution to the advancement of the practice of marketing. 

Robert D. Buzzell Best Paper Award is awarded by the Marketing Science Institute to honor papers that have made a significant contribution to marketing practice and thought. It also serves to signal the kind of writing and research that is of lasting value to corporate marketing executives.

Paul D. Converse Award is given by the American Marketing Association and honors individuals who have made outstanding contributions to marketing scholarship.

AMA Irwin/McGraw-Hill Distinguished Marketing Educator Award is the top career honor in academic marketing.

Erin Anderson Award recognizes an outstanding emerging female marketing scholar and mentor. It is given by the American Marketing Association Foundation in memory of Erin Anderson, a widely respected mentor and marketing scholar from INSEAD whose research made significant contributions to the marketing discipline.

MSI Young Scholar Award

Started in 2001, the Marketing Science Institute’s biennial Young Scholar Program brings together some of the most promising scholars in marketing and closely related fields: individuals who received their doctorate 4-7 years previously whose work suggests they are potential leaders of the “next generation” of marketing academics.

These faculty members from the Marketing Department have received this award:

Rosellina Ferraro, 2011
David Godes, 2003 
Yogesh Joshi, 2011
Wendy Moe, 2003
Rebecca Ratner, 2003 
Joydeep Srivastava, 2001
Michael Trusov, 2013