Faculty Awards

The faculty of the Smith Marketing Department continue to receive honors and awards for their research and contributions to academia in the field of marketing.  These are highlights of major awards received by our faculty. 

Roland Rust is the winner of the 2012 American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator Award. The award honors living marketing educators for distinguished service and outstanding contributions in marketing education. The multiple criteria for the award include general creativity/innovativeness, administrative contributions, teaching and mentoring, public service, research contributions and service to the marketing profession, with sustained contributions over extended period of time. The award was presented at the AMA’s 2012 Winter Marketing Educators’ Conference at St. Petersburg, Florida in February 2012. Previous recipients include Phil Kotler, Frank Bass, Don Lehmann, Gilbert Churchill, Don Morrison, Jim Bettman, Gary Lilien and Russ Winer.

Roland Rust has been selected as one of the winners of the 2012 Paul Converse Award. The award sponsored by AMA is granted to individuals who have made outstanding contributions to marketing scholarship and acknowledges their enduring contributions to marketing through one or more journal articles, books, or a body of work.. The American Marketing Association initially established the Award in 1946. A jury of scholars from university, business or government makes the selection of award recipients, first by nominating the work for consideration, and then rating the contributions. The awards will be bestowed over a weekend-long symposium in Spring 2012, which includes presentations by the winners and a discussion of the winner’s contribution to be led by a discussant.

Michael Trusov along with his co-authors (Anand Bodapati and Randy Bucklin from UCLA) won the Donald R. Lehmann Award, 2011, awarded by the American Marketing Association Marketing Research SIG for the best dissertation-based research paper published in the Journal of Marketing or the Journal of Marketing Research for the article "Determining Influential Users in Internet Social Networks" which appeared in the August 2010 (Volume 47, Number 4) issue of JMR.

Yogesh Joshi and Bill Rand's proposal to MSI entitled “Building the B[r]and: Using Social Media to Drive Customer Engagement and Sales,” was among the winners of the MSI research proposal competition, “The Challenges of Communication and Branding in a Digital Era.”  Louiqa Raschid of Smith's DO&IT Department was a co-author on this proposal.

David Godes received a prestigious award at the Marketing Science Conference in Houston. His paper "Using online conversations to study word-of-mouth communication" with Dina Mayzlin (published in Marketing Science in Fall 2004 issue) won the ISMS Long Term Impact Award for a paper published in the five-year period 2001-2005.

Rebecca Hamilton has won the 2011 AMA Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor. The award, instituted in honor of Professor Erin Anderson (INSEAD), is given annually at the AMA Winter Educators’ Conference to a female marketing professor who has made significant research contributions in terms of publications in leading journals, and working papers under review. The recipient should also have made teaching and service contributions to her department.  

Michael Trusov along with his co-authors (Anand Bodapati and Randy Bucklin from UCLA) has been selected as a recipient of the 2011 Paul E. Green Award for their article “Determining Influential Users in Internet Social Networks,” which appeared in the August 2010 (Volume 47, Number 4) issue of Journal of Marketing Research. This award is presented to the best paper published in a calendar year in JMR and is determined on the basis of JMR editorial board members input.

Rosellina Ferraro and Yogesh Joshi were named 2011 MSI Young Scholars.  Two other Smith Marketing PhD alums (Lan Luo and Debora Thompson) were in this distinguished group.

Roland Rust was named a Fellow of the INFORMS Society for Marketing Science, "in recognition of his significant contributions in research, education and service to the Society of Marketing Science's efforts to improve the understanding and practice of marketing." He is one of the first 16 people to be named Fellow by the Society for Marketing Science.

Roland Rust was awarded the Mahajan Award for Lifetime Contribution to Marketing Strategy Research by the American Marketing Association's Marketing Strategy Special Interest Group. He is the 11th recipient of the award.

Wendy Moe has won the 2010 AMA Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor. The award, instituted in honor of Professor Erin Anderson (INSEAD), is given annually at the AMA Winter Educators’ Conference to a female marketing professor who has made significant research contributions in terms of publications in leading journals, and working papers under review. The recipient should also have made teaching and service contributions to her department.

Rosellina Ferraro received an Honorable Mention for the 2009 Ferber Award for her paper "The Power of Strangers: The Effect of Incidental Consumer-Brand Encounters on Brand Choice," with James R. Bettman, and Tanya L. Chartrand.  The Robert Ferber Award competition is held annually in honor of one of the founders and the second editor of the Journal of Consumer Research. The award is given to the best interdisciplinary dissertation article published in the latest volume of JCR. 

Jie Zhang and Michel Wedel's paper “The Effectiveness of Customized Promotions in Online and Offline Stores” (Journal of Marketing Research April 2009), was a finalist for the Paul Green Award for the article published in 2009 with the most potential to contribute significantly to the practice of marketing research

Roland Rust and Rebecca Hamilton's paper "Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing," was a Finalist for the 2010 William O’Dell Award. The award recognizes the article that “has made the most significant, long-run contribution to marketing theory, and/or methodology, and/or practice,” for their article in the November 2005 Journal of Marketing Research. The award winner is chosen by the Journal of Marketing Research’s Editorial Review Board.

Roland Rust won the Sheth Foundation/Journal of Marketing Award, 2010, for the JM article with the greatest long-term impact for his article "Return on Marketing: Using Customer Equity to Focus Marketing Strategy" (with Kay Lemon and Valarie Zeithaml).

Michael Trusov's article “Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site” (with Randolph E. Bucklin, & Koen Pauwels) (September 2009) was the runner-up for the 2010 Marketing Science Institute/H. Paul Root Award. This same paper was also a finalist for the 2009 Harold H. Maynard Award.

P.K. Kannan won the Donald R. Lehmann Award, 2009, (co-author and dissertation chair), awarded by the American Marketing Association Marketing Research SIG for the Best Dissertation-Based Research Article in JMR or JM for the April 2008 Journal of Marketing Research article, "Incorporating Subjective Characteristics in Product Design and Evaluations," (with Lan Luo and Brian Ratchford). Kannan's co-authors were Lan Luo, a former PhD student at Smith, and Brian Ratchford, a former Marketing faculty member at Smith.

P.K. Kannan won the John D.C. Little Award for co-authoring the paper "New Product Development Under Channel Acceptance", Marketing Science, Lead Article, Vol. 26, No. 2, p. 149-163. This prestigious award is given annually for the best paper published in either the Marketing Science or Management Science journals and is named after John D.C. Little, a professor at MIT's Sloan School of Management who is widely recognized as a founder of marketing science. The John D.C. Little Award is the highest honor given by the College on Marketing of the Institute for Operations Research and the Management Sciences (INFORMS).

Michel Wedel won the Gilbert A. Churchill Award for lifetime achievement in the academic study of Marketing Research. This award is given by the Marketing Research Special Interests Group of the American Marketing Association.

Roland Rust was named a Distinguished University Professor. He is the only Smith School professor ever to achieve that recognition at the University of Maryland.

P.K. Kannan and his co-authors, Barbara Kline Pope and Sanjay Jain, won the INFORMS Society for Marketing Science Practice Prize for their work "Pricing Digital Products: A Model and Application for National Academy Press."

Roland Rust won the Best Article Award from the Journal of Service Research for his article, "The Path to Customer Centricity" (with Denish Shah, A. Parasuraman, George Day and Rick Staelin).