MBA Graduate Marketing Assoc Advertising Analysis

November 5, 2013 - 10:30pm to November 6, 2013 - 12:30am
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One of GMA's signature career-related events, this discussion will expose most first-years to the ad analysis methods they will be using in brand management interviews for the first time. We will bring back one alumni each from Hershey's and Campbell's and have these current brand managers walk through several ads that their respective companies have run, the messages behind the ads and the segments the ads are targeting. Students will then break down other ads in small groups and will practice giving their analysis to the entire group.