Ph.D., Information Systems,
New York University.
M.Phil., Information Systems, New
M.B.A., Finance and General
Management, Indian Institute of
B.S., Electrical and Electronics
Engineering, Annamalai University
AREAS OF EXPERTISE
Professor Viswanathan's research focuses on emerging issues related to online
firms and markets, and on analyzing the competitive and strategic implications
of new information and communication technologies. His current research examines
the growth of online information intermediaries, and their potential to disrupt
traditional business models and transform the competitive landscape in sectors
such as auto-retailing, financial services, and advertising, among others. Dr.
Viswanathan’s research has appeared in top academic journals including
Management Science, Information Systems Research, Journal of Marketing, and
Decision Support Systems. He is also an active participant in international
conferences and industry forums.