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Fields of Study: Marketing
Marketing is one of the major functional areas in business and non-profit organizations,
and is one of the most popular areas of study in most undergraduate and graduate
programs in management. The research conducted by our marketing faculty covers a
broad range of topics, ranging from highly quantitative models of market behavior
and consumer decision making to qualitative studies of consumption behavior.
A PhD in marketing ordinarily prepares students for careers in academic research
and teaching in this area. While academic careers are most common, positions in
consulting firms, marketing research suppliers, and corporations are also open to
individuals with a PhD in marketing. There has been a very strong demand for PhDs
in marketing in recent years, and this is expected in continue.
Program Requirements
Major Specification
Six substantive courses are required, including at least four doctoral level
courses in substantive areas of marketing (Current Research Issues, Consumer Behavior,
Strategy, and Marketing Models), and two other marketing courses that fit the student's
program. Graduate-level marketing courses taken before entering the PhD Program
may be counted toward this requirement.
First Minor (Research Tools) Specification
At least four graduate courses. Most students will take a sequence of courses
offered by the marketing department (Multivariate Analysis, Experimental Design,
Methods of Survey Research, Choice Models). Students are also encouraged to take
research methods courses offered elsewhere in the university. Examples of courses
that might be appropriate are:
- BMGT 882 Applied Multivariate Analysis I
- BMGT 883 Applied Multivariate Analysis II
- EDMS 657 and EDMS 722 Factor Analysis and Structural Modeling
- EDMS 771 Multivariate Data Analysis
- ECON 621 Quantitative Methods I
- ECON 622 Quantitative Methods II
- ECON 623 Econometrics I
- ECON 624 Econometrics II
Second Minor Specification
Depends on the individual student's research interests. Some possible minors:
Economics, Psychology, and Management Strategy, Statistics. Student should consult
the doctoral advisor in making course selections.
MBA Core Requirement
Two courses from the MBA core are required, one of which is BUMK 650. This requirement
may be waived if the student has an MBA degree, a Bachelor in Business, or substitutes
appropriate courses with the approval of the doctoral advisor.
Economics Requirement
One graduate level economics course is required. A graduate-level economics course
taken before entering the PhD Program can be counted toward this requirement.
For information about the Smith School
PhD in Marketing, contact:
Dr. Joydeep Srivastava
Ralph J. Tyser Professor of Marketing and Consumer Psychology
Phone: 301-405-9665
E-mail: srivasta@rhsmith.umd.edu
Dr. David Godes
Associate Professor
Phone: 301-405-8163
Email: dgodes@rhsmith.umd.edu
For admission issues, application status, or other questions, please Email
businessphd@rhsmith.umd.edu or
call 301-405-2214.
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