Directory

Tao Chen

Assistant Professor

Department: 
Marketing
Office: 
3317 Van Munching Hall
Phone: 
(301) 405-9613
Education: 
Ph.D., Carnegie Mellon University
Bio: 

Joined University of Maryland in 2008.

Tao Chen is an Assistant Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. She received her Ph.D. degree from the Tepper School of Business at Carnegie Mellon University. Her research focuses on consumer dynamic choice behavior and dynamic pricing and promotion strategy of technology products and services. She taught Marketing at Carnegie Mellon University and is teaching Marketing Research at University of Maryland.

Research: 

 

  • Chen, Tao, Ajay Kalra and Baohong Sun, (2009), “Why Do Consumers Buy Extended Service Contracts?”, Journal of Consumer Research, 36 (December), 611–623.
  • Chen, Tao, Baohong Sun and Vishal Singh, (2009), “An Empirical Investigation of the Dynamic Effect of Marlboro’s Permanent Pricing Shift”, Marketing Science, 28(4), 740–758.