Mary B. Harms

Associate Clinical Professor

3462 Van Munching Hall
(301) 405-2184
M.S., University of Iowa

Mary Harms joined University of Maryland in 2001. She is a Clinical Associate Professor in the department of marketing, the program champion for the Design and Innovation in Marketing Undergraduate Fellows, Co-Faculty Advisor, University of Maryland’s Undergraduate AMA Chapter, and the Marketing Internship Coordinator.

She currently teaches the following undergraduate courses:

  • Electronic Marketing
  • Design and Innovation in Marketing
  • Marketing Strategy
  • Consumer Analysis

Throughout her 30-year academic career, she has also taught the following courses: retailing, services marketing, principles of marketing, integrated marketing communications, sales management and an honors seminar on creativity and leadership in business. 

In January of 2010, she led a group of undergraduate business students to London for a study abroad program on Global Design. She will be leading study abroad classes in January and May of 2011 in London and in Italy when she will explore with students the Business of Italian Design and Culture.

In the Fall of 2008, she, along with Design Professor Ruth Lozner, created the Design and Innovation in Marketing Undergraduate Fellows Program. Each year, 20-25 marketing and design students are chosen by a juried selection process to enter the two-year program where they learn and collaboratively work on projects in courses tailored for the program. In the Fall of 2010, she will become the sole Champion of the program which offers the students instruction in the Adobe Creative Suite, opportunities to network with industry professionals in D.C., New York and London, internships and site visits to design firms along with participation in design and IMC competitions at a national level. Students learn about product and packaging, interactive, green universal, retail store and display, workplace, corporate and non-profit, graphic, presentation, information and wayfinding design.

She has served as the undergraduate AMA faculty advisor since 2004. Under her tenure, the organization has won awards at the international undergraduate AMA conference for six consecutive years. They have also been recognized as the Smith School of Business Outstanding Undergraduate Organization in 2005 and 2009. In 2004, she was recognized as the Advisor of the Year by SUSA for her work with the chapter. Since 2007, she has shared her responsibilities as faculty advisor with Professor Rosellina Ferraro.

She joined the faculty at University in Maryland in the fall of 2001 after teaching 20 years at Iowa State University in Ames, Iowa. While there, she was awarded the Teacher of the Year Award from the College of Business’ Student Business Council twice. She also served as the College’s Director of Marketing and Alumni Relations in addition to teaching from 1999-2001.

She was awarded the Krowe/Legg Mason Teaching Enhancement Award for the Smith School in 2006 and will be awarded the 2010 Krowe Award for Teaching Excellence in May, 2010.

She currently serves on the Mid-Atlantic Faculty Advisory Board for the Direct Marketing Educational Foundation and is the president of the Weekend Docent Program at the National Gallery of Art, where she is certified as a docent in Italian Renaissance along with highlights of the entire collection.

For 20 years, she was involved in several entrepreneurial ventures ranging from a vertically integrated chain of seven active sportswear stores to a collection of four decorative home accessories shops that she started in 1983. Both she and her late husband were recognized for their entrepreneurial efforts.