Ralph J. Tyser Professor of Marketing and Consumer Psychology
Joydeep Srivastava is the Ralph J. Tyser Professor of Marketing and Consumer Psychology at the Robert H. Smith School of Business at the University of Maryland. He holds a Ph. D. degree from the University of Arizona. Broadly, he is interested in managerial and consumer decision making. He examines issues in bargaining and auctions, strategy variables such as warranties and price-matching guarantees, pricing, and the psychology of money. His recent work examines bargaining in marketing distribution channels, consumer reactions to partitioned prices, people’s valuation of products in foreign currencies, and people’s spending and saving decisions as a function of payment mode (e.g., credit card versus cash) and denomination of money. He has published articles in the leading journals in marketing and related fields including Journal of Consumer Psychology, Journal of Consumer Research, Journal of Experimental Psychology: Applied, Journal of Marketing Research, Journal of Retailing, Marketing Science, Marketing Letters, and Organizational Behavior and Human Decision Processes.
Honors & Awards
2001 Recognized by Marketing Science Institute as a leading young scholar in the field of marketing.
Palmeira, Mauricio and Joydeep Srivastava (2013), “Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers,” Journal of Consumer Research, 40 (4), 644-656.
Valenzuela, Ana and Joydeep Srivastava (2012), “Role of Information Asymmetry and Situational Salience in Reducing Intergroup Bias: The Case of Ultimatum Games,” Personality and Social Psychology Bulletin, 38 (12), 1671-1683.
Koukova, Nevena T., Joydeep Srivastava, and Martina Steul-Fischer (2012), “The Effect of Shipping Fee Structure on Consumers’ Online Evaluations and Choice,” Journal of the Academy of Marketing Science, 40 (6), 759-770.
Srivastava, Joydeep and Dipankar Chakravarti (2011), “Price Presentation Effects in Purchases Involving Trade-Ins,” Journal of Marketing Research, 48 (October), 910-919.
Hamilton, Rebecca, Joydeep Srivastava, and Ajay Abraham (2010), “When Should You Nickel and Dime Your Customers?” Sloan Management Review, 52 (Fall), 59-67.
Oza, Shweta S., Joydeep Srivastava, and Nevena T. Koukova (2010), “How Suspicion Mitigates the Effect of Influence Tactics,” Organizational Behavior and Human Decision Processes, 112 (May), 1-10.
Raghubir, Priya and Joydeep Srivastava (2009), “The Denomination Effect,” Journal of Consumer Research, 36 (December), 701-713.
Srivastava, Joydeep, Francine Espinoza, and Alexander Fedorikhin (2009), “Coupling and Decoupling of Unfairness and Anger in Ultimatum Bargaining,” Journal of Behavioral Decision Making, 22 (December), 475-489.
Srivastava, Joydeep and Dipankar Chakravarti (2009), “Channel Negotiations with Information Asymmetries: Contingent Influences of Communication and Trustworthiness Reputations,” Journal of Marketing Research, 64 (August), 557-572.
Raghubir, Priya and Joydeep Srivastava (2008), “Monopoly Money: The Effect of Payment Coupling and Form on Spending Behavior,” Journal of Experimental Psychology: Applied, 14 (3), 213-225.
Hamilton, Rebecca and Joydeep Srivastava (2008), “When 2+2 is Not the Same as 1+3:Variations in Price Sensitivity Across Components of Partitioned Prices,” Journal of Marketing Research, 45 (4), 450-461.
Srivastava, Joydeep and Shweta Oza (2006), “Effect of Response Time on Perceptions of Bargaining Outcomes,” Journal of Consumer Research, 33 (2), 266-272.
Valenzuela, Ana, Joydeep Srivastava, and Seonsu Lee (2005), “The Role of Cultural Orientation in Bargaining under Incomplete Information: Differences in Causal Attributions,” Organizational Behavior and Human Decision Processes, 96 (1), 72-88.
Lurie, Nicholas H. and Joydeep Srivastava (2005), “Price-Matching Guarantees and Consumer Evaluations of Price Information,” Journal of Consumer Psychology, 15 (2), 149-158.
Srivastava, Joydeep and Nicholas Lurie (2004), “Price-Matching Guarantees as Signals of Low Store Prices: Survey and Experimental Evidence,” Journal of Retailing.
Raghubir, Priya and Joydeep Srivastava (2002), “Effect of Face Value on Product Valuation in Foreign Currencies,” Journal of Consumer Research, 29 (3), 335-347.
Srivastava, Joydeep and Priya Raghubir (2002), “Debiasing Using Decomposition: The Case of Memory-Based Credit Card Expense Estimates,” Journal of Consumer Psychology, 12 (3), 253-264.
Chakravarti, Dipankar, Rajan Krish, Pallab Paul, and Joydeep Srivastava (2002), “Partitioned Presentation of Multi-Component Bundle Prices: Evaluation, Choice, and Underlying Processing Effects,” Journal of Consumer Psychology, 12 (3), 215-229.
Srivastava, Joydeep and Nicholas Lurie (2001), “A Consumer Perspective on Price-Matching Refund Policies: Effect on Price Perceptions and Search Behavior,” Journal of Consumer Research, 28 (2), 296-307.
Srivastava, Joydeep (2001), “The Role of Inferences in Sequential Bargaining with Incomplete Information: Some Experimental Evidence,” Organizational Behavior and Human Decision Processes, 85 (1), 166-187.
Purohit, Devavrat and Joydeep Srivastava (2001), “Effect of Manufacturer Reputation, Retailer Reputation, and Product Warranty on Consumer Judgments of Product Quality: A Cue Diagnosticity Framework,” Journal of Consumer Psychology, 10 (3), 123-134.
Jain, Sanjay and Joydeep Srivastava (2000), “An Experimental and Theoretical Analysis of Price-Matching Refund Policies,” Journal of Marketing Research, 37 (3), 351-362.
Srivastava, Joydeep, Dipankar Chakravarti, and Amnon Rapoport (2000), “Price and Margin Negotiations in Marketing Channels: An Experimental Study of Sequential Bargaining Under One-sided Uncertainty and Opportunity Cost of Delay,” Marketing Science, 19 (2), 163-184.
Connolly, Terry and Joydeep Srivastava (1995), “Cues and Components in Multiattribute Evaluation,” Organizational Behavior and Human Decision Processes, 64 (2), 219-228.
Srivastava, Joydeep, Terry Connolly, and Lee Roy Beach (1995), “Do Ranks Suffice? A Comparison of Alternative Weighting Approaches in Value Elicitation,” Organizational Behavior and Human Decision Processes, 63 (1), 112-116.