Directory

John Healey

PhD Candidate

Department: 
Marketing
Education: 
MBA, Warrington School of Business, University of Florida, Gainesville, FL; MS in Management, Warrington School of Business, University of Florida, Gainesville, FL; BA in Economics and Political Science, University of Florida, Gainesville, FL
Bio: 

John began the program in Fall 2008.  His research interest are within quantitative models and marketing strategy with an economics perpsective. Specifically, his research explores substantive econometric models of firm marketing activity, financial models and asset pricing in marketing, firm communications, advertising, social media, and digital marketing.