Directory

Jared Watson

PhD Candidate in Marketing

Department: 
Marketing
Education: 
B.A. in Business Administration, Foster School of Business, University of Washington, Seattle, WA
Bio: 

Jared started the program in Fall 2013. After spending numerous years as a sales manager for PepsiCo, he was no longer satisfied with simply carrying out marketing actions, and wanted to understand the psychology behind different marketing campaigns. This practical and psychological curiosity has manifested in his research as his primary interests involve exploring the effects of different internet retailers’ marketing actions on consumer behavior.