Il-Horn Hann Directory Page

Il-Horn Hann

Il-Horn Hann

Professor of Information Systems

Co-Director, Center for Digital Innovation, Technology and Strategy

Ph.D., University of Pennsylvania

Contact

4332R Van Munching Hall

Il-Horn Hann, Professor of Information Systems, teaches the Managing Digital Business Markets at the Robert H. Smith School of Business at the University of Maryland. His research interest is in the intersection of digital innovations and markets. Il-Horn's papers have been published in Management Science, Journal of MIS, and Communication of the ACM. He served on the editorial board of Information Systems Research and on the editorial board of Management Science. Il-Horn received his MA and PhD from the Wharton School of the University of Pennsylvania. He is the co-director of the school's Center for Digital Innovation, Technology and Strategy (DIGITS).

Awards & Honors:

  • 2019: Distinguished Teaching Award – Top 10% of MBA Core
  • 2013: Best Student Paper Award: Kim, K. and Hann, I.H., “Crowdfunding and the Democratization of Access to Capital: A Geographical Analysis,” Conference for Information Systems and Technology.
  • 2009: Top 15% Teaching Award Winners, Robert H. Smith School of Business, University of Maryland.

Selected Research:

  • Kwon, S.H. and Hann, I.H., “Exploration, Exploitation, Or Both? How Content Creators Aid Content Discovery on Social Media Live Streaming,” Working Paper, 2023.
  • Kwon, S.H. and Hann, I.H., “How Platforms in the Gaming Ecosystem Influence Each Other: The Temporal Interplay between Gaming and Live Streaming,” Working Paper, 2023.
  • Kim, S.T, Oh, J.H., and Hann, I.H., “Revenue Sharing and User Engagement in Social Media: Theory and Evidence from YouTube,” Working Paper, 2022.
  • Lysyakov, M., and Hann, I.H., “The Rise of #NeverAgain: Joining Social Movements on Social Media,” Working Paper, 2022.
  • Kim, K. and Hann, I.H., “Disillusion of the Democratization of Finance: Housing Prices and Crowdfunding,” Information Systems Research, 30(1), 3-8, 2019.
  • Koh, B, and Hann, I.H., and Raghunathan, S., “Digitization, Unbundling, and Piracy: Consumer Adoption amidst Disruptive Innovations in the Music Industry,” MIS Quarterly, 43 (1), 25-45, March 2019.
  • Wang, A.C., Zhang, M. and Hann, I.H., “Socially Nudged: A Quasi-Experiment of Friend’s Social Influence in Online Product Ratings:,” Information Systems Research, Vol. 29 (3), 641-655.
  • Ye, S., Viswanathan, S., Hann, I.H., “The Value of Reciprocity in Online Barter Markets: An Empirical Investigation,” MIS Quarterly, 42 (2), June 2018.
  • Qiu, Y., Gopal, A., and Hann, I.H., “Logic Pluralism in Mobile Platform Ecosystems: A Study of Indie App Developers on the iOS App Store,” Information Systems Research, Vol. 28, No. 2, June 2017, pp. 225-249.
  • Hann, I.H. and J.H. Oh, “Combating Prerelease Piracy: Modeling the Effects of Antipiracy Measures in P2P Networks,” INFORMS Journal on Computing, Vol. 29, No. 1, Winter 2017, pp. 92-107.
  • Hann, I.H., Niculescu, M.F., and Koh, B., “The Double-Edged Sword of Backward Compatibility: The Adoption of Multi-Generational Platforms in the Presence of Intergenerational Services,” Information Systems Research, Vol. 27, No. 1, March 2016, pp. 112-130.
  • Hinz, O., Spann, M., and Hann, I.H., “Can’t Buy Me Love, or Can I? Social Capital Attainment Through Conspicuous Consumption,” Information Systems Research, Vol. 26, No. 4, September 2015, pp. 859 – 870.

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