Directory

Diane Whitney

Clinical Associate Professor

Department: 
Marketing
Office: 
3458 Van Munching Hall University of Maryland College Park, MD 20742
Phone: 
(301) 405-8583
Education: 
PhD from the University of Maryland
Bio: 

Professor Whitney joined the Smith School of Business in 2000.  She is a Clinical Associate Professor in the Marketing Department and the faculty advisor to terpAMA, the award winning student chapter of the American Marketing Association (AMA).  

Professor Whitney received her PhD in Marketing from the University of Maryland after working in marketing for eight years.  Her marketing career began with A.C. Nielsen, where she worked in market research.  After that, she worked at Electronic Data Systems (EDS) in the areas of market research, competitive analysis, and pricing.  While working at EDS, she received her MBA from Virginia Tech. 

Professor Whitney has taught a variety of classes at the Smith School to both undergraduate and graduate students. These include:  Principles of Marketing, Marketing Management, Market Research, Consumer Behavior, Integrated Marketing Communication, Marketing Strategy, and Effective Business Communication.  Professor Whitney currently teaches Principles of Marketing and Marketing Strategy to undergraduate students and Effective Business Communication to graduate students.

Since 2014, Professor Whitney has served as the faculty advisor to terpAMA, the undergraduate student chapter of AMA.  In 2016, she was named Advisor of the Year by the Smith Undergraduate Student Association (SUSA).  Under her tenure, terpAMA has won numerous awards including:

·  Bronze Student Chapter awarded by AMA

·  Top 25 Student Chapter awarded by AMA

·  1st Place Marketing Strategy Competition awarded by AMA

·  1st Place Marketing Week Competition awarded by AMA

·  Outstanding Undergraduate Organization awarded by SUSA                           (2015 & 2016)

·  1st Place at the Wake Forest Case Competition

·  2nd Place at the Wake Forest Case Competition

Professor Whitney resides near Annapolis with her husband, teenage daughter, and dog.