Directory

Diane Whitney

Clinical Associate Professor

Department: 
Marketing
Office: 
3458 Van Munching Hall University of Maryland College Park, MD 20742
Phone: 
(301) 405-8583
Education: 
PhD from the University of Maryland
Bio: 

Professor Whitney is a Clinical Associate Professor at the Robert H. Smith School of Business, where she has taught both undergraduate and graduate courses. At the undergraduate level, she has taught marketing research and consumer behavior. At the graduate level, she teaches the marketing management core, consumer product marketing, and marketing strategy. Professor Whitney brings substantial real-world marketing expertise to the classroom. She launched her professional career working in the market research industry with A.C. Nielsen. From there, she joined EDS where she was involved in market research, competitive analysis, and pricing for six years. Professor Whitney received her PhD from the University of Maryland in 1997 and was selected as an AMA Sheth Doctoral Consortium Fellow in 1995. Her areas of expertise include brand management and brand equity at the retail, service, and product level. Her doctoral dissertation discussed the reciprocal effects of brand extensions on brand equity.