Dingman Newsletters -- FALL 2004 ARCHIVED NEWSLETTERS


DINGMAN CENTER NEWS
September, 2004

Welcome to the first edition of the Dingman Center for Entrepreneurship Newsletter for the 2004-2005 Academic year.

The Dingman Center for Entrepreneurship at the Robert H. Smith School of Business sits at the cross roads of the thought leadership of our world class faculty and the market responsiveness of our students and extended community. Our charge is to leverage these assets to develop an active and involved regional entrepreneurial community.

The Mission of the Center is focused in the following 3 areas:

1. Supporting regional entrepreneurship
2. Incubating student run businesses
3. Facilitating entrepreneurial activities at the University of Maryland

Through collaboration with the A. James Clark School of Engineering, the Dingman Center works to centralize entrepreneurial activities within the University of Maryland campus. Additionally, the Dingman Center incubates student run businesses at both the graduate and undergraduate level, maintains a Mentor Program to provide regional entrepreneurs with support from seasoned executives, and operates the Capital Access Network (CAN) to match new ventures with angel investors.

DINGMAN CENTER EVENTS

The Dingman Center also hosts a variety of events for the regional entrepreneurial community.

Dingman Day Lunch
Networking lunch for Smith students interested in entrepreneurship sponsored by board members and corporations. Event is held every other Friday in the Executive Dining Hall. By invitation only.

Friday, Oct 15
12.30 - 2.30 p.m.
Smith School of Business
Speakers: Charlie Heller, Beacon Global and Steve Roth, JAAM Consulting

Friday, Nov 19
12.30 - 2.30 p.m.
Smith School of Business
Speakers: S. Tien Wong, Opus8 and Paresh Shah, Forges Advisors

Back-2-Basics
Students, venture capitalists, entrepreneurs are invited to discuss selected issues and their practical applicability in entrepreneurship with faculty and guest speakers. Topics discussed include Demand Generation and Making Decisions with Imperfect Information.

Thursday, Sept 23
8 - 10 a.m.
Smith School of Business
Topic: Human Resources Management. Guests: Jeff Kudisch, Ian Williamson, Charles Olson, Shawn Dolley (www.visionchain.com)

Thursday, Nov 11
8 - 10 a.m.
Smith School of Business
Topic: Demand Generation Guests: Joe Bailey, John Daus

Speaker Series
Prominent entrepreneurs share their experiences and challenges with the audience. Students, faculty and community are invited to attend.

Thursday, Oct 14
12.30 - 2 p.m.
Smith School of Business
Speaker: Seth Goldman, Honest Tea

Wednesday, Nov 10
5 - 7 p.m.
Smith School of Business
Speaker: Mark Walsh, Ruxton Associates

Dingman Book Review
Monthly event for students, faculty and community interested in reading and discussing a book on Entrepreneurship.

The Robert H. Smith School of Business is committed to the spirit and practice of entrepreneurship. The faculty and administration embrace a continuous process of curriculum innovation. Current courses offered include: New Venture Creation, Strategic Growth for Emerging Companies and New Venture Financing.

The Dingman Center also houses the Graduate Entrepreneurship Club as well as the Smith Store, a student run operation, selling Smith branded items.

DINGMAN CENTER NEWS
OCTOBER 2004

In this month's issue:
A Dingman Scholar Venture: Shop DC
Inside the Center: Mentor Program
Upcoming Dingman Events: Dingman Book Review, New Markets Growth Fund Speaker Series, Tech Visionary Panel, Dingman Day Lunch, Back-2-Basics
Partner Events: MTECH Boot Camp, Technite and more
Miss an Event? Read Our Summaries of Past Events
Pitch Dingman: Let Us Help You With Your Business Idea

A DINGMAN CENTER VENTURE
SHOP DC: A VENTURE BY ZOEY RAWLINS

Through the Dingman Center, Zoey is working on a venture called SHOP D.C. that will offer fashionable women visiting Washington, D.C. an experience tailored to their unique interests. SHOP D.C. will feature DC's most fashionable districts (Georgetown, DuPont Circle, Connecticut Avenue) and use the historical context of these areas as a backdrop. The company will cater to the women who want to enjoy a fashionable, city atmosphere while vacationing or visiting the Nation's Capital on business.

Zoey is utilizing the resources available at the Dingman Center to explore the feasibility of her business idea. She benefits from the expert guidance offered from the Dingman Center's Entrepreneurs-in-Residence, who have a combined 40 years of entrepreneurial experience, and Dingman Center Managing Director Asher Epstein. She will present her business idea to and receive feedback from peers and seasoned entrepreneurs at the Dingman Day Lunch on October 15.

Zoey has more than seven years experience in the publishing/media industry and a love for the fashionable city life. Inspired to create this publication after viewing other entrepreneurs who started magazines around Washington, D.C. and the metro area, Zoey thought: "If I don't do this now, I'll just wind up working for them in a few years anyway."

INSIDE THE CENTER: THE MENTOR PROGRAM
The Mentor Program offers entrepreneurs an opportunity to receive expert guidance from one or more of the Dingman Center's mentors. This group represents a broad range of skills and technical backgrounds with one common attribute: experience. Mentors are accomplished senior managers with expertise in aerospace, biotechnology, electronics, finance, food services, franchising, law, manufacturing, software, telecommunications and other fields.
Mentors are presidents, CEOs, managing partners and business founders, attorneys, accountants, and consultants. The size of the mentor corps and their breadth of experience allow us to tailor our mentor selections to the needs, business maturity, and industry of each entrepreneur. Mentors have traveled the path from start-up to success and are eager to share their experiences with early-stage entrepreneurs.
If you are interested in becoming a mentor, please contact us at 301-405-9545 or e-mail us at mentor@rhsmith.umd.edu.

DINGMAN CENTER EVENTS
DINGMAN BOOK REVIEW
Built to Last: Successful Habits of Visionary Companies

James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?"

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.

Come and join us for a discussion of this fascinating book on entrepreneurship. Pizza and soda will be provided. Please RSVP to Carol Cron atccron@rhsmith.umd.edu .

Thursday, October 7, 12:30-1:45 p.m.
VMH 1202
Guest: Asher Epstein

NEW MARKETS GROWTH FUND SPEAKER SERIES
Speaker series hosted by the New Markets Growth Fund. Students, faculty and community are invited to hear from industry experts about their first-hand experience.

Tuesday, October 12, 12:30-1:20 p.m.
VMH 1505
Topic: Social Responsibility
Guest: Wayne Silby, Founder, Calvert Group

BACK-2-BASICS
What is demand? How do you know that there will be demand for your product? How can you forecast future demands? Come and discuss these issues that are relevant for every entrepreneur regardless of their industry.

Thursday, November 11; 8-10 a.m.
Executive Dining Room, Van Munching Hall
Topic: Demand Generation
Guests: Joe Bailey, Smith Assistant Professor, and John Daus
RSVP to Carol Cron at ccron@rhsmith.umd.edu

PARTNER EVENTS
The Maryland Technology Development Corporation and Toucan Capital Corporation Hosts
Innovations in Drug Discovery, Delivery and Diagnostics for Neurodegenerative and Psychiatric Diseases

Featuring National Institutes of Health technologies from:
National Institute of Neurological Diseases and Stroke, National Institute of Drug Abuse, National Institute on Aging, National Institute of Dental and Craniofacial Research, and the National Institute of Mental Health

National Institutes of Health (NIH) Technology Partnering Showcase
Thursday, October 7, 2004; 8:00 a.m. – 1:30 p.m.
Cost: $40 per person

MTECH BOOT CAMP
Fourth Annual MTECH Technology Startup Boot Camp

An intensive, day-long workshop about how to turn an innovative product idea into a successful technology-based company--taught by leading professionals in the venture capitalist, legal, and entrepreneurship service communities. Visit http://www.venturecatalyst.umd.edu/Boot_Camp/2004/ for more information.

Friday, October 22, 2004; 8:30 a.m. - 4:00 p.m.
Grand Ballroom, Stamp Student Union, University of Maryland
Who it's for: Faculty and students from local universities. Interested members of the community are also welcome to attend.

TECHNITE 2004
TechNite is Greater Baltimore's premiere night out for the business and technology communities so expect to see everyone there.

The nearly 1,000 attendees come not only from the high energy start-up companies that are filling our region, but also the Fortune 500 businesses and others who understand that technology is shaping our futures.

Sponsored by: Greater Baltimore Technology Council
November 4, 2004, 5:30 p.m.
Baltimore Convention Center
One West Pratt Street
Baltimore, MD

EVENT SUMMARY: HOT MOMMAS: THE NEW RULES FOR HAVING IT ALL (9/15/04)
On September 15, 2004, The Dingman Center for Entrepreneurship and Graduate Women in Business hosted a panel of women entrepreneurs entitled “Hot Mommas: The New Rules for Having it All.” The panel consisted of women entrepreneurs and business owners Rebecca Fair, Ellyn McKay, and Lita Miller, with moderator Kathy Korman Frey. Kathy Korman Frey is currently researching “Hot Mommas” -- educated women who start successful businesses and balance high-powered careers and family life.

Kathy Korman Frey developed the concept of Hot Mommas after researching profiles of successful women and finding a key success factor and a key opportunity. Mentoring was been shown to be the largest factor for success, so the Hot Mommas group allows for connections between businesswomen to pursue mentor relationships. There is also an opportunity to create new ways of work to encourage more women to pursue business careers. Currently only 30% of graduates from top 20 business schools are women, compared to 44% graduating from medical and law school. Clearly business is lacking some appeal for women. The Hot Mommas approach seeks to redefine the rules of business to encourage more women to pursue business and entrepreneurial careers.

Panelists were asked questions about their decision to start a business, keys to success in work and family life, and how to build a successful business. A main theme that emerged from the panel was that you must define success for yourself. The panelists stressed that it is important to spend time thinking about how you define success and not to let others define it for you. Once you have defined success, the panelists also offered some tips on achieving success. These tips included: having good help in your work and family life, doing what you are passionate about, being flexible, and taking care of yourself.

In applying their individual definitions of being successful in careers and family, the panelists found it necessary to redefine the business model to accommodate their goals. Each has started her own business to be able to define her own way of doing business. Kathy Korman Frey's company, Vision Forward, hires consultants that have vast industry and business experience, but are looking for more flexibility than a traditional consulting firm offers. Other panelists have taken their work expertise and translated it into successful consulting careers. Their advice on taking the leap into starting a business is to look for mentors, love what you do, develop a solid financial foundation, and work your network.

They also provided some strategies for finding good business opportunities by taking advantage of corporate and government favor of women-owned businesses. Government agencies are particularly looking for technology vendors that are women-owned. Large corporations look for diverse suppliers, and some seek out women owned businesses. Ellen McKay recommended that women look at what companies' needs are and find a niche.

The Hot Mommas also recommended some reading for those interested in entrepreneurship and balancing work and family life:
Inc.Your Dreams by Rebecca Maddox
Fierce Conversations by Susan Scott
Our Wildest Dreams by Joline Godfrey
The E-Myth by Michael Gerber

PITCH DINGMAN
Do you have a business idea that you think would work but you don't know how to get started? Come and Pitch Dingman with your idea.

Fridays 11:00a.m.-12:00p.m. in the Dingman Center

Dingman Scholars will give you feedback on your ideas and you can compete for $50-$1500 of funding to get things started.

DINGMAN CENTER NEWS
NOVEMBER 2004

In this month's issue:
The Smith Store: A Dingman Scholar Venture
Inside the Center: Capital Access Network
Upcoming Dingman Events: Dingman Speaker Series, Back-2-Basics
Partner Events: Greater Baltimore Technology Council's Technite
Miss an Event? Read Our Summaries of Past Events: Dingman Speaker Series, October 14, Dingman Day Lunch, October 15
Pitch Dingman: Let Us Help You With Your Business Idea

A DINGMAN CENTER VENTURE: THE SMITH STORE

The Smith Store is a Dingman project headed by Dingman Scholar Kara Holzer. Started in 2001, The Smith Store plays an important role for the School in promoting the Smith community. Already, The Smith Store has more than tripled revenues from last year.

The Smith Store's new website, www.thesmithstore.com, includes an expanded selection of attractive merchandise featuring the Robert H. Smith School of Business logo and great new products from Smith School student and staff entrepreneurs. MBA volunteers worked with Kara and the Dingman Center on three main initiatives to expand The Smith Store.

New Website and Merchandise. The new Smith Store website offers an expanded selection of apparel, including polo shirts for men and women, baseball caps, t-shirts, sweatshirts and golf windshirts. Other items include portfolios, letter openers, and car decals. Unique and attractive Terp jewelry is available from Dayna Designs, a company started by MBA student Dana Lande. Many pieces are sterling silver with turtles and Maryland colors incorporated into the design. Also available is Testudo the GradTM, a stuffed Terrapin with graduation hat and diploma, created by Carol Cron, the Dingman Center Program and Event Manager. Testudo the GradTM is a perfect graduation gift, at an affordable price, for your favorite grad. Personalized diplomas with name and year of graduation make it a great holiday gift for alumni. The website is professionally managed by a web services firm to offer easy ordering and quick shipments. The new website is a convenient way for current students, faculty, staff and alumni to order Smith merchandise.

Expanded Partnerships. The Smith Store also reaches out to departments within the school to partner on merchandise orders. For example, the Office of Career Management recently partnered with The Smith Store on a large order of portfolios to distribute to 1st year MBA students.

Increased Student Awareness. Smith Store volunteer and graphic designer, Ivan Cayabyab, creates marketing materials and coordinates Smith Store sales in the Van Munching Hall atrium twice a month to increase student awareness of The Smith Store.
All proceeds support further development of The Smith Store and entrepreneurship activities at Smith. Please visit The Smith Store website at www.thesmithstore.com.

INSIDE THE CENTER: CAPITAL ACCESS NETWORK

The Capital Access Network (CAN) enables entrepreneurs of start-up companies established in the District of Columbia, Maryland, Virginia, and Delaware to connect with active, accredited private equity investors in the greater Washington, DC metropolitan area. Every month, investors in the Capital Access Network receive an email containing executive summaries from the region's most promising businesses. To be eligible for the program, a business must meet the following criteria:

- Funding request: $50,000 - $1.5M
- Company location in DC, VA, MD
- Established corporate structure
- Dedicated management (i.e., is evidenced by either initial sales made or personal investment in the company, or full time employment with the venture)
Additionally, we also consider the strength of the management team, clear customer value proposition, and a clear sales strategy in evaluating each plan, although these latter factors are not required.

Entrepreneurs: To submit a business summary, please email Maya Rao at mrao@rhsmith.umd.edu for an application form and a business summary template.
Investors: If you are an accredited angel investor and would like to be added to our distribution list, please contact Maya Rao mrao@rhsmith.umd.edu.

DINGMAN CENTER EVENTS: DINGMAN SPEAKER SERIES

"What Consumer Marketers Can Learn about the 2004 Presidential Campaign"
Speaker: Mark Walsh, Owner, Ruxton Associates
Wednesday, November 10; 5-7 p.m.
Tyser Auditorium, 1212 Van Munching Hall
5:00 - 5:30 p.m. Networking and light refreshments
5:30 - 6:30 p.m. Mark Walsh
6:30 - 7:00 p.m. Networking and refreshments
RSVP to Carol Cron at ccron@rhsmith.umd.edu

Mark Walsh, Ruxton Associates. Mark previously was the chief executive officer of Progress Media, and its subsidiary, Air America. Mark has served at the Democratic National Committee (DNC) as their Chief Technology Advisor. He was the head of Internet operations and strategy for John Kerry for President in mid-2003. He created and ran AOL Enterprise, the B2B (business to business) division of AOL. In mid 1997, he joined VerticalNet Inc. (VERT) as the CEO, taking the company public in early 1999. It was the first publicly traded B2B Internet company. He became chairman in late 2000.

BACK-2-BASICS
How is demand created? How can you stimulate demand? What products and services will be needed in the future? Come and discuss how entrepreneurs can position themselves to be at the crossroads of future demands with a seasoned panel of practitioners and researchers. The panel will focus on how opportunities are identified and how to capitalize on them.

Thursday, November 11
8:00 - 9:30 a.m. Panel Discussion
9:30 - 10:00 a.m. Networking
Topic: Demand Generation
Executive Dining Room
2517 Van Munching Hall

Panelists:
Prof. Joe Bailey, Director of Center for Electronic Markets, Smith School of Business
Mr. John Daus, spent 13 years doing sales and marketing at Microsoft
Mr. Jeffrey Cohen, Founder, Sutton Place Gourmet
Mr. Ted Muendel, CEO, Stanton Chase International
RSVP to Carol Cron at ccron@rhsmith.umd.edu

PARTNER EVENTS
The Jewish MBA Association
WINE EDUCATION @ SMITH

Do you know the five grapes used in the red wines of Bordeaux? How are bubbles created in champagne? What is "terroir"? And should you care? Learn the answers to these questions, and others.

Jordan Lichman, former winery manager, culinary instructor, professional chef, and current Smith MBA student will lead the group in a discussion and tasting designed for the interested novice or casually experienced wine drinker. $25.00 per person. Reserve now. The group is limited to 44 people.

Tuesday, November 16, 2004
6:00 - 8:00 p.m.
Hillel House (across from Van Munching Hall)
University of Maryland College Park
Contact Jordan Lichman for more information. jlichman2006@rhsmith.umd.edu .

The Greater Baltimore Technology Council Presents TECHNITE 2004

TechNite is Greater Baltimore's premiere night out for the business and technology communities, so expect to see everyone there.

The nearly 1,000 attendees come not only from the high energy start-up companies that are filling our region, but also from the Fortune 500 businesses and others who understand that technology is shaping our future.
November 4, 2004, 5:30 p.m.
Baltimore Convention Center
One West Pratt Street
Baltimore, MD
http://www.gbtechcouncil.org/technite2004/home.html 

EVENT SUMMARIES: SETH GOLDMAN, HONEST TEA
On October 14, 2004 The Dingman Center hosted Seth Goldman of Honest Tea for a luncheon and presentation on the company. The event gave students and school administrators a flavor of what it is like to take a business idea driven by one person's desire for a new product through the multiple stages of funding and execution to become a multi-million dollar brand.

Key Takeaways
Most entrepreneurs get stuck on the fact that they have a great idea but become overwhelmed by the obstacles in their way. Seth Goldman, a graduate of the YALE Business School, built Honest Tea with no prior experience in the beverage market, only with the idea of a creating a beverage that wasn't too sweet and wasn't water. With a friend – who then became his business partner – and a few gallons of their home-brewed tea, Seth went to his local Whole Foods market to try to sell the beverage locally. Whole Foods liked the drink so much they ordered 15,000 units. This is a case where necessity is the mother of invention!

Since 1989 Honest Tea has steadily been making inroads into the bottled tea market by clearly differentiating itself from the competition, namely Snapple, by remaining less sweet, made from organic ingredients and by preserving high ethical standards for how Honest Tea is made. Customer adoption has been high, and the tea is now widely distributed through the country, mostly through coffee houses, supermarkets and specialty foods stores. Honest Tea has received critical praise in the media, sponsorships from major companies such as Ford and has a devoted following of core customers which grows every year.

Over the years, Honest Tea did modify their formula somewhat to fit more with main stream tastes (they call it “Just a Tad Sweet”) and introduced a new plastic bottle to further differentiate itself from Snapple and ease distributors concerns of carrying two similar products. Honest Tea also had to fight its way out of the organic niche. Frequently the beverage could be found only in the specialty isles of a supermarket which were passed over by main stream customers.

Honest Tea is the fastest growing bottled organic tea company in the world today. Harvard Business School has documented the rise of the company and the many obstacles Seth overcame on his journey to market in a business case for MBA students. Honest Tea's headquarters are located in Bethesda, MD, a suburb of Washington, DC.

DINGMAN DAY LUNCH
On October 15, 2004, the Dingman Center of Entrepreneurship hosted a networking event for MBA students interested in entrepreneurship. The event consisted of talks given by Dr. Charles Heller, Entrepreneur in Residence, and Zoey Rawlins, Dingman Scholar and 2nd year MBA student.

Dr. Charles Heller talked about his journey as an entrepreneur. He started by talking about the first breakthrough in his life that arrived with ‘Timesharing' on mainframe computers. Recognizing the opportunity, he started Bay Tech, a company that was unsuccessful, but left him with some important lessons such as being prepared to do any job, no matter how small, as an entrepreneur.

An important takeaway was the importance of acting upon seeing an opportunity, as Dr. Heller did upon his visit to Man Tech. He realized the value of automation for the company and started Inter Cad Corp. to cater to this market that became profitable within 14 months. He spoke about the need to diversify or get out of a market upon seeing signs of change. He did exactly this when he sold his interests in Inter Cad Corp. after failing to secure funding to help prepare the company for the emerging PC market.

Dr. Heller talked about his efforts as a part of the University of Maryland where he launched the ERC program (now known as MTech), MIPS (Maryland Industrial Partnerships Program), and managed the Dingman Center of Entrepreneurship. He concluded by providing some key success factors for entrepreneurs such as, being able to put together a strong management team & board of directors, being able to raise money, being able to persist and persevere.

The ‘Shop DC' presentation by Zoey Rawlins was focused on presenting the idea and getting feedback from the audience. The new idea was for a publication that marries the ‘shopping magazine' with the ‘tour guide'. Aimed at affluent women travelers to Washington, DC, this magazine would aim to serve hotel concierges, guests and area businesses. Zoey presented fact based material that covered customer & market trends, target market, Porter's analysis, critical success factors and the positioning strategy. This was followed by a Q & A session that saw great participation from guests, staff and students. This presentation showcased the work being done by the Dingman scholars and promoted these ideas to potential volunteers.

PITCH DINGMAN
Do you have a business idea that you think would work but you don't know how to get started? Come and Pitch Dingman with your idea.

Fridays 11:00a.m.-12:00p.m. in the Dingman Center

Dingman Scholars will give you feedback on your ideas and you can compete for $50-$1500 of funding to get things started.

DINGMAN CENTER NEWS
DECEMBER, 2004

Smith Spirit Day, a.k.a. Dingman Holiday Happy Hour and Holiday Shopping Bonanza
Event Summary -- Dingman Day Lunch -- November 19
Co-Sponsored Events
-- MIT Enterprise Forum (Baltimore-Washington) (Tuesday, December 14)
-- The Art of Telling Your Story (Friday, December 17)
New Graphic Identity for The Smith School (and new look for the Dingman Newsletter)
Contribution of Services by Mailer Mailer
The Dingman Center -- Who We Are

SMITH SPIRIT DAY
a.k.a. Dingman Holiday Happy Hour and Holiday Shopping Bonanza

Well over 200 people gathered on the third floor of Van Munching to kick off the holidays on Thursday, December 2. Some came to shop at The Smith Store. Some came to sample the food. But most came to sample the free beer. FREE BEER? That's right! Hook & Ladder beer was available for guests to have a complimentary sample (or two or three). The evening was a resounding success, with sales at The Smith Store exceeding $1,100 in two hours, and more than 100 (empty) pint glasses that sold for $5.00 each.

The event was sponsored by the Dingman Center for Entrepreneurship as a showcase for some of their businesses that have been started by Dingman Scholars -- both current and former. Matt Fleischer, a current Dingman Scholar and CEO of Hook & Ladder beer, was very pleased with the success of the evening. He received very favorable comments on the taste and flavor of his beer, winner of a Gold Medal at the Great American Beer Festival in 2001.

Dominic Crapuchettes, a former Dingman Scholar, has created the board game Cluzzle. What's a Cluzzle? Here's the answer, according to the game's website: 1. a clay puzzle; 2. a person so bad at sculpting they might actually be good at this award winning game. Winner of the 2004 Creative Toy Awards'Preferred Choice Award, Cluzzle has been picked up for sale by ToysRUs.com. Crapuchettes expects the game to be very successful and anticipates it will be on the store shelves of Toys R Us for next year's holiday season. For more information, visit the Cluzzle website: http://m1e.net/c?34515161-VRb6tnPslW89E%40761164-WS8FI5YqDQlro

Part-time MBA student Dana Lande was on hand with her beautiful jewelry from Dayna Designs. It includes a line of Terp jewelry, featuring black and red stones interspersed with sterling silver turtles on a sterling bracelet or necklace.

The Smith Store not only has Smith mugs and mousepads with the new graphic design, but also Smith polo shirts, hats and outwear in a variety of colors and sizes. Testudo the Grad is also available at The Smith Store for graduates or alumni, and can be personalized with the graduate's name and year of graduation.

EVENT SUMMARY: DINGMAN DAY LUNCH

On November 19, 2004, the Dingman Center hosted the second Dingman Day Lunch for a group of invited MBA students, UG students and others interested in entrepreneurship. The event consisted of talks given by Paresh Shah, Principal, Forge Advisors, S. Tien Wong, CEO, Opus 8 and Matt Fleischer, Dingman Scholar and 2nd year MBA student.

Mr. Shah started his talk by highlighting the "risk vs. reward" aspect of entrepreneurship. He mentioned that the biggest rewards for becoming an entrepreneur are the ability to control your own destiny and to be your own boss. Mr. Shah started his first company, Tribeca Designs, while he was still at Harvard Graduate School of Business. He sold that company for a couple of million dollars upon graduation and went on to start seven more companies after that.

Mr. Shah is currently a principal at Forge Advisors where he is able to apply all of his experience to management consulting. He considers the job his ideal space and is often hired by firms to scout for new business growth ideas. He had a list of 10 items to convince students to start their business ASAP:

- You learn faster
- You fail faster
- The stakes are lower
- There is no defined "career path" anymore
- It will help your career in most cases
- There really are no serious risks
- You have several financing options
- Youth has its benefits (support from parents, friends, etc.)
- Pinball Theory (the sooner you fail, the sooner the new game starts)
- You may actually succeed, so why wait?

Mr. S. Tien Wong, CEO of OPUS 8 maintained "hard work" as one of the central elements of his talk. He grew up observing his hard working immigrant parents run a restaurant business. Mr. Wong credits his parents' success to "attention to detail" and "hard work." He mentioned that being an entrepreneur means long hours spent on the job and that achieving work-life balance can be difficult. Mr. Wong's first forays into the world of entrepreneurship led him to a successful real estate business till the crash in the late eighties. He later started a company that provided call center help and received his first contract within three months. Mr. Wong had these key learnings to share with the attendees:

- Get going, don't waste time
- Be aggressive
- Hire great people, as the returns are many times the investment
- Involve Human Resources to harvest talent; mimicking the GE model helps
- Use passion, execution and energy to rate people
- Aim at surviving the first 4-5 years, it gets much better after that
- Never under capitalize your company
- Have the cash in the bank and pay yourself, too
- A CEO should focus on selling and customer satisfaction -- not raising money

Matt Fleischer presented his business, Hook & Ladder Beer, which has already received $10,000 funding from the Dingman Center and another $10,000 from a private investor. His presentation showcased the work being done by the Dingman scholars and promoted these ideas to potential volunteers. After an overview of Hook & Ladder, Matt talked in detail about the market opportunity, trends, proof of concept, market strategy, management, financials, exit scenarios, valuation, risks, testimonials, and next steps. The presentation was well-received by the audience. There was a lot of participation during the Q&A session. Most questions were related to the marketing aspect of the project. The visiting entrepreneurs suggested some key points to improve the channel distribution strategy and the market size.

CO-SPONSORED EVENTS: MIT ENTERPRISE FORUM
Tuesday, December 14, 6:30 to 9:00 p.m.
George Mason University Law Center, 3301 N. Fairfax Drive, Arlington, Virginia

The MIT Enterprise Forum for Baltimore-Washington will hold their Annual Holiday Gala and 2005 Kickoff on Tuesday, December 14 from 6:30 to 9:00 p.m. at the George Mason University Law Center. In addition to a buffet dinner and networking, items on the evening's program are talks on "Hostage Negotiations and Entrepreneurship: More Similar Than You Think" and "Evolving Technologies and Business Opportunities".

THE ART OF TELLING YOUR STORY
Friday, December 17, 1:00 to 6:00 p.m.
University of Maryland, College Park, Room 1103 Technology Advancement Program Building

This is a dynamic half-day workshop on how to present to investors, corporate partners, and customers. Past participants have made significant improvements in their pitch, business strategy, and negotiating tactics, helping them raise over $450 million and do dozens of partnering deals.

In this workshop you get to practice and receive personal coaching on attracting customers, investors, and corporate partners, as well as gain new insights about your business strategy, funding realities, team issues, corporate partnering, sales techniques, market positioning, and negotiating deals. In addition, the special Q&A session with investors, attorneys, corporate partners, and new venture experts has been a bonus highlight. The workshop offers a safe environment with unique learning experiences to address the key questions and challenges you are facing in your business today.

We look forward to your company making valuable business and technical contacts, and learning powerful new ways to "tell your story" to win investors, corporate partners, and customers.  This event is co-hosted by: Maryland Technology Enterprise Institute.