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News Articles -
2008
Archived News Articles:
Eldersburg Party Firm Moves to Protect
its Ideas
March 25, 2008 -
For a small party favors entrepreneur in
Eldersburg, other companies’ imitation
of her products has not always been the
sincerest form of flattery — but it has
kept the competitive juices flowing.
“Our biggest problem is we’ve had other
people copy us and we’ve had to
copyright or trademark our favor names
and original designs,” said Julie
Rosenthal, co-owner of The MintBox.
“It’s frustrating.”
Rosenthal started her business in 2001
after she and her husband, Lenny, a
graphic designer, made personalized tins
filled with mint candies for their son’s
bar mitzvah party. The “BarMintzvahs”
became such a hit with family and
friends, she said, that they and their
close friend Denise Mayne decided to
start their own business.
“When I started doing this, there wasn’t
anything like it — nobody was doing the
small quantities we do,” Rosenthal said
of their business, which fills orders
from 24 pieces to thousands.
►The
Daily Record, Fully Story
Fueling
the Future, One Student at a Time
January
24, 2008 - If the geeks shall
inherit the earth, Dan Goodman is
someone you'll want on your team. Not
just because of his extensive
credentials reflecting his science,
technology and business acumen, but
because he is on a quest to make the
world a better place.
Goodman, who
at the age of 10 founded a pinball
repair firm, is a serial entrepreneur.
He notes with something between a laugh
and a sigh that today, after 30 years of
experience as a self-starter, he carries
nine sets of business cards reflecting
his current projects.
►WashingtonPost.com, Full Story
Getting
Web Visitors to do a Double Take
January
15, 2008 - It’s called visual
merchandising. In a physical store, you
construct tables in a way that makes
people walk into or bump into a fixture
that makes them look at – or even touch
– your product.
But how do you do that online? How do
people really see your Web site?
Seeing your own Web site with fresh
eyes can be a big challenge when you’re
staring at the same pages day after day.
Eye-tracker technology can help.
►The
Wall Street Journal, Full Story
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