Research @ DIGITS
Research in DIGITS focuses on the transformational impacts of digital technologies
on a number of industry verticals as well as their implications for business strategy
and policy.
SOCIAL MEDIA AND SOCIAL NETWORK ANALYTICS
Researchers in DIGITS are involved in the study of online social media and their
economic impacts on businesses, consumers, and governments. In addition, online
social networks and how firms and retailers can leverage these digital platforms
for strategic objectives.
Research-in-Practice Paper Series:
Research Studies:
EMERGING DIGITAL MARKETS AND BUSINESS MODELS
A key area of interest to researchers in DIGITS is the study of emerging digital
markets and business models including online barter markets, online P2P markets,
online social investing and prediction markets. A key objective of these research
studies is to understand and inform how businesses can leverage these digital innovations
for strategic objectives.
Research Studies:
PREDICTIVE ANALYTICS
The role of predictive analytics in retailing is another of the key focus areas
for DIGITS. Research studies using clickstream analytics to understand consumer
purchasing behaviors in sectors such as consumer durables, automobiles, financial
products, among others, have provided valuable and unique insights beyond those
available through traditional business analytic tools.
Research-in-Practice Paper Series:
Research Studies:
REPUTATION MECHANISMS AND ONLINE WORD-OF-MOUTH
