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DIGITS Faculty
The Center for Digital Innovation, Technology, and Strategy brings together
distinguished Smith School faculty and their colleagues from the University of
Maryland with special areas of expertise to conduct cutting-edge research. From
consumer research and psychology to high-tech systems design and analysis, the
faculty offers a diverse, multifaceted perspective on the challenges and rewards
of digitization.
Directors of DIGITS
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Il-Horn Hann
Associate Professor of Information Systems, Co-director of DIGITS
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Il-Horn Hann is associate professor of information systems at the Robert
H. Smith School of Business and co-director of the Center for Digital
Innovation, Technology, and Strategy (DIGITS). Hann teaches Managing Digital
Business Markets at the Robert H. Smith School of Business at the University
of Maryland. His research interest is in the intersection of IT and markets;
recent projects include price competition in electronic markets, pricing in
Name-Your-Own-Price markets, and online privacy. Another research interest
of his is open source software. Hann's papers have been published in
Management Science, Journal of MIS, and Communication of the ACM.
He has served on the editorial board of Information Systems Research
and is currently on the editorial board of Management Science. He
received his MA and PhD from the Wharton School of the University of
Pennsylvania.
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Siva Viswanathan
Associate Professor of Information Systems, Co-director of DIGITS
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Siva Viswanathan is associate professor of information systems at the
Robert H. Smith School of Business and co-director of the Center for
Innovation, Technology, and Strategy (DIGITS). Viswanathan’s research
focuses on emerging issues related to online firms and markets, and on
analyzing the competitive and strategic implications of new information and
communication technologies. His current research examines the growth of
online information intermediaries, and their potential to disrupt
traditional business models and transform the competitive landscape in
sectors such as auto-retailing, financial services, and advertising, among
others. Viswanathan’s research has appeared in top academic journals
including Management Science, Information Systems Research, Journal of
Marketing, and Decision Support Systems. He is also an active
participant in international conferences and industry forums. He received
his PhD from New York University.
DIGITS Affiliated Faculty
Dr.
David Godes
Associate Professor
Robert H Smith School of Business
University of Maryland, College Park
Dr. P.K. Kannan
Ralph J. Tyser Professor of Marketing Science
Chair, Department of Marketing
Robert H Smith School of Business
University of Maryland, College Park
Dr.
Wendy W. Moe
Associate Professor
Robert H Smith School of Business
University of Maryland, College Park
Dr. Don
Riley
Professor
Robert H Smith School of Business
University of Maryland, College Park
Dr. Michael Trusov
Assistant Professor
Robert H Smith School of Business
University of Maryland, College Park
Dr. Byungwan Koh
Assistant Professor
Manhattan College
Dr. Mingfeng Lin
Assistant Professor
University of Arizona
Dr. Joo Hee Oh
Postdoctoral Associate
MIT Center for Digital Business
Current Ph.D. Students
Abrar Al-Hasan
Shun Ye
Dobin Yim
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