January 11, 2011: MEDIA ALERT
UMD Marketing Expert Says Verizon’s Success with iPhone Will Depend on Performance
P.K. Kannan, Ralph J. Tyser Professor of Marketing Science and Chair, Department of Marketing at the University of Maryland’s Robert H. Smith School of Business, reacts to Verizon Wireless’ announcement today that they will now carry Apple’s iPhone. He says the carrier’s success will depend on its network performance.