Marketing

Smith Hosts 2006 AMA Sheth Foundation Doctoral Consortium

The Smith School hosted the 2006 AMA Sheth Foundation Doctoral Consortium, July 12-16. Smith's Roland Rust, David Bruce Smith Chair in Marketing, and Gabriel Biehal, associate professor of marketing, were the co-chairs of the prestigious annual marketing event. All Smith marketing PhD students were able to attend event, which enables top doctoral students meet top marketing faculty for four days of academic sessions and social events.

University of Maryland’s Robert H. Smith School of Business 10th Annual Top-10 Summer Reading List for Business Leaders

The University of Maryland’s Robert H. Smith School of Business is excited to announce some favorite books in the "10th Annual Top-10 Summer Reading List for Business Leaders" for 2013, as recommended by members of its faculty and staff.

Feature Fatigue Research Proves Simpler Products Are Better Manufacturers Advised to Lose Extra Features So Customers Want to Come Back for More

College Park, Md. April 17, 2006 For anyone who uses just half the buttons on their cell phone, or has spent hours poring over a new users manual only to give up in frustration, recent research from the University of Marylands Robert H. Smith School of Business explains why too many product features result in a phenomenon called feature fatigue.

National Public Radio Features Smith Research on Feature Fatigue

Roland Rust, Holder of the David Bruce Smith Chair of Marketing, was interviewed by National Public Radio′s Weekend Edition (March 11) about his research -- co-authored by Rebecca Hamilton, assistant professor, and Debora Viana Thompson, doctoral student -- on feature fatigue. Rust gives examples of products suffering from feature fatigue and explains to listeners what they can do to avoid getting caught in the feature fatigue trap.

Listen Now!

WUSA-TV News Features Professor Roland Rust's Research on Feature Fatigue

On March 8, 2006, WUSA-TV, Channel 9 in Washington, D.C., showcased research by Roland Rust, Holder of the David Bruce Smith Chair of Marketing; Rebecca Hamilton, assistant professor; and Debora Viana Thompson, doctoral student; on feature fatigue, or the phenomena of too many product features turning consumers off. Television news anchor Bruce Leshan interviewed Rust at his office in Van Munching Hall where Rust showed examples of products suffering from feature overload as well as those that offer a better experience for users because of their simplicity.

"Babyfones" Wins Undergraduate Business Plan Competition

The Robert H. Smith School of Business is pleased to announce "Babyfones" as the winner of the Third Annual Undergraduate Business Plan Competition. Leading Babyfones are two recent grads, Sarah Vogel, a marketing major, and Dean Jephson, a finance major.

"The business plan competition was designed specifically for undergraduate students at the university and it provides students with an educational experience aimed at helping them develop a new venture idea," said Mark Wellman, a judge for the competition and director of academic programs in entrepreneurship at Smith.

Roland Rust Named Editor of Journal of Marketing

Roland T. Rust, chair of the marketing department at the Robert H. Smith School of Business, was recently named editor of the prestigious Journal of Marketing. This journal has been ranked number one in two of the last three surveys of major marketing journals. It is the oldest and most frequently cited journal in the marketing field and enjoys unique impact and visibility with the international marketing community. The journals broad audience ranges from academic members to the business community in the marketing field. Rusts term will run from July 1, 2005 to June 30, 2008.

Fourth Annual Netcentricity Conference Focuses on E-Markets

This year, the Robert H. Smith School of Business dedicated its Fourth Annual Netcentricity Conference, held on April 23, to the discussion of the Future of Electronic Markets. Panelists and participants included nationally and regionally respected e-marketers, professors of information technology and e-commerce, e-government program directors, researchers, and MBA students. The conference featured state-of-the-art multimedia presentations and timely research initiatives that demonstrated how important digital and information technology has become in our lives.

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