Thursday, October 18, 2012, 7:30 p.m. & Sunday, October 21, 2012, 7:30 a.m.
As the 2012 presidential race accelerates toward Election Day, campaign strategy in both camps has negative messages flying fast, with sounds bites and ads traveling far and wide.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Hank Boyd talks about how the presidential candidates are – or should be – building their brands on the campaign trail.
Media Alert: November 16, 2012
Marketing experts in the University of Maryland’s Robert H. Smith School of Business are available to comment on trends shaping the 2012 holiday shopping season.
The Smith School has an in-house facility for live or taped interviews via fiber-optic line for television or multimedia content.
Responding to a projected shortage of analytical experts, the University of Maryland's Robert H. Smith School of Business will launch a degree program focused on managing and analyzing big data.
Classes begin in fall 2013 for the M.S. in Business for Marketing Analytics. The curriculum will equip its graduates to harness and process massive amounts of data to help design products, predict the effects of marketing campaigns, and better understand customers.
Anil Gupta, the Smith School’s Michael Dingman Chair in Global Strategy and Entrepreneurship, will answer questions in “Adapt or Invent: Innovating in an Emerging Market," a webinar presented live by The Economist from 11-11:45 a.m. Tuesday, Dec. 4.
Thursday, November 29, 2012, 7:30 p.m.; Sunday, December 2, 2012, 7:30 a.m.
Many startups base their businesses on changing their customers’ behavior – which can be a challenge. But it doesn’t have to be so hard. The trick is understanding how customers make decisions and how to influence those decisions.
In this edition of Smith Business Close-Up, the Smith School’s Rebecca Ratner talks about her experience working with entrepreneurs at Silicon Valley’s behavioral economics summit for startups, StartupOnomics, and the takeaways other businesses can use.
Bill Rand, assistant professor of marketing and director of the Center for Complexity in Business at the University of Maryland’s Robert H. Smith School of Business comments on social media’s effect on the gun control debate that has been revived by the recent mass shooting at Sandy Hook Elementary School in Newtown, Conn.:
Thursday, December 13, 2012, 7:30 p.m.; Sunday, December 17, 2012, 7:30 a.m.
E-commerce and online sales have revolutionized holiday shopping. First there was the rise of Cyber Monday, but now the growth of mobile and tablet-based commerce makes it easier than ever to shop from anywhere at any time. Social media has accelerated this process, with consumers sharing shopping tips with friends and retailers offering special deals.
Spending 36 hours straight with the same group of people would generally turn off most students, but a team of four undergraduates from the University of Maryland’s Robert H. Smith School of Business enthusiastically did so in February 2013 as part of the Wake Forest Marketing Summit, a case competition held annually at WFU’s campus in Winston-Salem, NC. After nearly two days of intense competition that culminated in a final presentation to case sponsor FedEx, the students returned triumphantly to College Park with the first place trophy and $10,000 in prize winnings.
Joined University of Maryland in 2006.