Yuechen Wu began the program in Fall 2014. Her research includes consumer behavior, decision making, scarcity, persuasion knowledge, and social exclusion.
Xian Gu started the program in Fall 2014. Her research interests are quantitative modelling and mobile marketing. Xian has presented her work with Professor P. K. Kannan, Multi-Channel Attributions using Generalized Transfer Entropy Metrics, on the 2015 Advanced Research Techniques (ART) Forum.
Jin Hee Huh began the program in Fall 2014. Her research interests include bayesian modeling and social media research.
You Jeung began the program in Fall 2015. Her research interests include behavioral decision-making, intertemporal choice, self-other theories, and status consumption.
Min Kim began in Fall 2015. His research interests include price discrimination, two-sided market, and discrete choice models.
Twitter can be a brutal world for customer-service workers, since complaints get aired not just with great vitriol but also very publicly. All companies take virtual punches to the gut, and they have to decide how to respond. "I am so sick of @ATT not working!" "Sitting on the Tarmac at DFW waiting for a gate! Late again #americanairlines." New research from Smith School professor Liye Ma finds that intervening to help people who complain on Twitter is a double-edged sword. It improves the relationship with the firm but also makes that person more likely to complain in the future. Read more...
The University of Maryland’s Robert H. Smith School of Business is happy to welcome nine new faculty members for the 2015-2016 academic year.
2015 terpAMA Undergraduate Marketing Conference. For additional questions, please contact Diane Whitney at firstname.lastname@example.org.
Marketing professor Michel Wedel has been named a Distinguished University Professor – the University of Maryland’s highest academic honor that’s reserved for a limited number of professors whose scholarly activities have brought distinction to the university.
Professor Wang received her Ph.D. in Marketing from the Carlson School of Management at University of Minnesota in 2015. Her research focuses on luxury brands and conspicuous consumption, and social/ interpersonal influence on consumer’s behavior. Her research has been published in Journal of Consumer Research and Psychological Science, and has been covered in the New York Times, Wall Street Journal, Harvard Business Review, BBC News, FOX News, and CNN. She teaches consumer behavior in the undergraduate program.