Much of advertising is visual—TV commercials, print and Web site ads, billboards. So what draws consumer attention—when they’re shopping, Web surfing or just out on the town? Does that attention-grabber build or destroy brand value?
The University of Maryland's Robert H. Smith School of Business is pleased to welcome the following new faculty members for fall 2009.
Accounting and Information Assurance
- Carolyn Levine, assistant professor; PhD, Carnegie Mellon University
- James Staihar- Assistant Professor; PhD, University of Michigan
Decision, Operations and Information Technologies
- Karen Gold, Tyser Teaching Fellow of statistics, UCLA
- Canan Savaskan-Ebert, visiting assistant professor; PhD, INSEAD in Fontainebleau, France
Thursday, June 11, 2009, 7:30 p.m.
Sunday, June 14, 2009, 7:30 a.m.
Monday, June 15, 2009, 4:30 a.m.
Life is full of decisions – sometimes tough ones– but those decisions can be made easier for informed consumers and savvy marketers.
Thursday, May 14, 2009, 7:30 p.m.
Sunday, May 17, 2009, 7:30 a.m.
Monday, May 18, 2009, 4:30 a.m.
Economic woes have 73 percent of consumers cutting back on household expenditures, according to the Consumer Technology Pulse recently released by the University of Maryland’s Robert H. Smith School of Business and research firm Rockbridge Associates Inc.
For the fifth year in a row, the American Marketing Association (AMA) chapter at the University of Maryland's Robert H. Smith School of Business returned from the International Collegiate AMA Conference with awards. Monisha Tripathi, terpAMA president, accepted the awards at the closing banquet in front of 1,300 students and faculty advisors from throughout the United States and neighboring countries. This year’s conference was held in New Orleans in March 2009.
College Park, Md. – March 18, 2009 – Keep large bills in your wallet if you want to spend less cash, according to new research from the University of Maryland’s Robert H. Smith School of Business. Researchers find people are more likely to think twice about making a purchase when they carry one large denomination of cash rather than many smaller denominations equal to the same amount of money — for example, you’re more likely to hang onto a $20 bill than 20 one-dollar bills.
With the U.S. economy struggling to stay afloat, retailers are weathering a rough holiday shopping season this year. When the dust clears after the New Year, how bad will the damage be?
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Dr. Jie Zhangdiscusses the retail outlook for an economy in turmoil.
terpAMA , the undergraduate student society for the marketing department at the Robert H. Smith School of Business, has been in focus recently for numerous reasons. One major accomplishment is its recognition by the American Marketing Association (AMA) as one of the top 16 collegiate chapters in the country this year. Mary B.
College Park, Md. – Sept. 2, 2008 – The University of Maryland’s Robert H. Smith School of Business today announced 21 outstanding faculty members have joined the school from leading universities to start the 2008-2009 academic year.
College Park, Md. – August 11, 2008 – Michel Wedel, PepsiCo Professor of Consumer Science at the University of Maryland’s Robert H. Smith School of Business, recently received the American Marketing Association’s Gilbert A. Churchill Award for lifetime achievement in the academic study of marketing research. Dr. Wedel received his award at the American Marketing Association’s Summer Marketing Educators’ Conference in San Diego on August 9.