Marketing

UMD Marketing Expert Says Verizon’s Success with iPhone Will Depend on Performance

January 11, 2011: MEDIA ALERT

UMD Marketing Expert Says Verizon’s Success with iPhone Will Depend on Performance

P.K. Kannan, Ralph J. Tyser Professor of Marketing Science and Chair, Department of Marketing at the University of Maryland’s Robert H. Smith School of Business, reacts to Verizon Wireless’ announcement today that they will now carry Apple’s iPhone. He says the carrier’s success will depend on its network performance.

Smith Business Close-Up: Social Media

All types and sizes of organizations are jumping to make sure they have a social media presence, but how should they be using these dynamic outlets?

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Wendy Moe, associate professor of marketing, discusses how organizations can use interactions that happen with their brand on social networks.

2010 AMA Mid-Atlantic Conference

The Robert H. Smith School of Business hosted the 2010 annual American Marketing Association (AMA) collegiate mid-Atlantic conference on Feb. 26. The Smith School’s chapter of AMA, TerpAMA, arranged for six diverse marketing companies – including Arnold Worldwide, Constant Contact Email marketing Solutions, OP Digital, National Ad Council, Williams Whittle, and Octagon Sports and Entertainment – to lead sessions and interact with students from the Smith School and other regional business schools.

Smith Business Close-Up: Forecasting Consumer Spending

Thursday, Jan. 14, 2010, 7:30 p.m.    Sunday, Jan. 17, 2010, 7:30 a.m.    Monday, Jan. 18, 2010, 4:30 a.m. 

Forecasting
Consumer Spending

   

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Roland Rust talks about his new research that can forecast consumer spending better than other econometric models currently used.

Smith Business Close-Up: Curbing Unplanned Purchases

Making your list and checking it twice could help you avoid picking up the extra unplanned purchases this year and curb your spending while shopping.

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Rosellina Ferraro talks about her new research that offers easy tips that can help consumers cut back on unplanned purchases.

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