Marketing

Course Descriptions

The Undergraduate Marketing Electives Catalog -- A Career-Based Introduction is available at this link.

BMGT 350 Marketing Principles and Organization

An introductory course in the field of marketing. Its purpose is to give a general understanding and appreciation of the forces operating, institutions employed, and methods followed in marketing agricultural products, natural products, services and manufactured goods.

BMGT 353 Retail Management

Retail store organization, location, layout and store policy; pricing policies, price lines, brands, credit policies, records as a guide to buying; purchasing methods; supervision of selling; training and supervision of retail sales force; and administrative problems.

BMGT 357 Marketing Internship

The Marketing Internship course at the Smith School of Business is an excellent opportunity for marketing majors to gain business experience while earning academic credit. Marketing interns will apply concepts from the classroom in an actual business setting and may gain a competitive advantage in the job market upon graduation. In fact, many interns accept full-time positions with the companies where they interned. » Internship Information

BMGT 450 Integrated Marketing Communications

This course is an in-depth study of coordinated marketing activities emphasizing advertising and promotion. Linkages with sales promotion, internet marketing, direct marketing, public relations and personal selling are also considered. Emphasis will be placed on strategic planning to effectively use these promotional tools to communicate with customers and meet marketing goals. Current theory and practices will be emphasized.

BMGT 451 Consumer Analysis

American consumers in the marketing system. Underlying consumer behavior such as economic, social, psychological and cultural factors. Analysis of consumers in marketing situations - as a buyer and user of products and services - and in relation to the various individual social and marketing factors affecting their behavior. The influence of marketing communications is also considered.

BMGT 452 Marketing Research Methods

Develops skills in the use of scientific methods in the acquisition, analysis and interpretation of marketing data. It covers the specialized fields of marketing research; the planning of survey projects, sample design, tabulation procedure and report preparation.

BMGT 454 International Marketing

Marketing functions from the international executive's viewpoint, including coverage of international marketing policies relating to product adaptation, data collection and analysis, channels of distribution, pricing, communications, and cost analysis. Consideration is given to the cultural, legal, financial, and organizational aspects of international marketing.

BMGT 455 Sales Management

The role of the sales manager, both at headquarters and in the field, in the management of people, resources and marketing functions. An analysis of the problems involved in sales organization, forecasting, planning, communicating, evaluating and controlling. The application of quantitative techniques and pertinent behavioral science concepts in the management of the sales effort and sales force.

BMGT 457 Marketing Policies and Strategies

Integrative decision making in marketing. Emphasis on consumer and market analysis and the appropriate decision models. Case studies are included.

BMGT 458C Service Marketing and Management

Service is any action that a firm takes on behalf of its customers. In the U.S., the service sectors account for 80% of the GDP, and 83% of the top recruiters at Smith are service firms. Thus, it is very likely that you will find yourself in a career that involves service. In this course you will learn how marketing a service differs from marketing a good; research techniques specific to service marketing; tools, such as service blueprints, for designing innovative services and improving existing services; strategies for satisfying your customers and creating customer loyalty; how to use customer service to create, maintain, and improve customer relationships; how to “recover” from a service failure and manage public relations crises; the role of an integrated marketing communication strategy in building a service brand; and how to use hard and soft customer metrics in evaluating service performance.

BMGT 484 Electronic Marketing

This course examines the impact of the Internet on traditional methods of marketing and the related business functions, which enable and support it. It explores the existing and potential future uses of the Internet for the marketing of goods and services across a range of product categories. It will investigate the utility of the Internet as a tool for business to increase effectiveness, efficiency and competitiveness. It will study the business models currently existing on the Web and develop a framework that can be used to evaluate the Internet's potential value across a range of business types.

BMGT 498B Design in Marketing

Design in Marketing, a hybrid course taught by a professional visual communications designer and educator, examines the role design plays in marketing strategy. Marketers and designers must work together in the marketplace, both offering different but complementary creative skills and perspective. This course brings those two worlds together. Students examine what makes a successful marketing vehicle; utilizing the design process, elements and principles, and conceptual skills to solve the initial problem. It is based on the belief that design can make a major contribution both to an individual's quality of life and to a corporation's success, and that both individual and corporate interests can be served through the effective use of the following disciplines: product and package design, interior design and architecture, and visual communication design in print advertising and interactive website design.

Online University Course Information

University Book Stores

Marketing PhD Student Profiles

Ajay AbrahamAjay Abraham

Office: 3330J Van Munching Hall 
Phone: (301) 405-4688 or (301) 405-5774
Fax: (301) 405-0146
Email: aabraham1@rhsmith.umd.edu

2014 Candidate: Ajay is a Computer Science engineer from M. G. University, India, and a graduate of the Indian School of Business (ISB). Most recently, he was a teaching assistant for marketing courses at ISB and did research in marketing and organizational behavior. He has worked at Microsoft, Wipro Technologies, and UST Global, in roles spanning marketing, technology, and research, and he has also taught undergraduate engineering classes at his alma mater.

Ajay was awarded a full graduate assistantship and a Dean's Summer Fellowship for his Ph. D. studies. His research interests include behavioral pricing, goal conflict, and affect.

Curriculum Vitae

Zachary ArensZachary Arens

Office: 3330J Van Munching Hall 
Phone: (301) 405-4688 or (301) 405-5774
Fax: (301) 405-0146
Email: zarens@rhsmith.umd.edu

2012 Candidate: He holds an undergraduate degree in marketing information systems from James Madison University and a masters degree in survey methodology from the University of Maryland. Prior to joining the PhD program Zac worked as a statistical analyst and methodologist at the Gallup Organization in Washington D.C. and San Francisco. His research interests include survey research methodology, consumer attitudes measurement and modeling.

Curriculum Vitae

Yu-Jen ChenYu-Jen Chen

Office: 3330J Van Munching Hall
Phone: (301) 405-4688 or (301) 405-5774
Fax: (301) 405-0146
Email: ychen@rhsmith.umd.edu

2013 Candidate: Yu-Jen obtained his Bachelor of Science degree in Management Science (June 2002) from National Chiao Tung University, Taiwan and his MBA degree (June 2004) with concentration in finance from National Cheng Kung University, Taiwan. While working on his master’s thesis, Yu-Jen developed interests in behavioral finance and decided to study consumer behavior as his future research.

At Maryland, he was awarded a full graduate assistantship and a Dean’s Summer Research Fellowship for his PhD studies. His research interests include consumer decision-making, judgment, and pricing.

Yue DongYue Dong

Office: 3330J Van Munching Hall
Phone: (301) 405-4688 or (301) 405-5774
Fax: (301) 405-0146
Email: yuedong@rhsmith.umd.edu

2016 Candidate: Yue holds an undergraduate degree in Marketing from Beijing University of Posts and Telecommunications and a masters degree in Business Administration from Tsinghua University, China. Her research interests include quantitative modeling and Bayesian statistics in marketing.

Jordan EtkinJordan Etkin

Office: 3330J Van Munching Hall
Phone: (301) 405-4688 or (301) 405-5774
Fax: (301) 405-0146
Email: jetkin@rhsmith.umd.edu
Personal website

2013 Candidate: She holds an undergraduate degree in operations and information management from the Wharton School at the University of Pennsylvania. Jordan has worked in marketing consulting for firms in both Washington, D.C. and New York City. Jordan is focused on behavioral marketing, and her research interests include consumer behavior, self-regulation, and learning.

Curriculum Vitae

John HealeyJohn Healey

Office: 3330J Van Munching Hall
Phone: (301) 405-4688 or (301) 405-5774
Fax: (301) 405-0146
Email: jhealey@rhsmith.umd.edu

2014 Candidate: He holds an undergraduate degree in Economics and Political Science from the University of Florida and a Master's of Science in Management and a Master's of Business Administration from the University of Florida. His research interests include services marketing, innovation, and modeling.

Heather JohnsonHeather Johnson

Office: 3330J Van Munching Hall
Phone: (301) 405-4688 or (301) 405-5774
Fax: (301) 405-0146
Email: hjohnson@rhsmith.umd.edu
Personal website

2014 Candidate: Heather received her BS in Business from Wake Forest University's Calloway School. Prior to joining the PhD program, Heather conducted marketing best practice research and executive education at The Corporate Executive Board Company in Washington, DC; she also worked in the retail industry with Kimbrell's Furniture, Inc. and on neuroeconomics research with consumer behaviorists at the University of South Carolina.

Heather was awarded a full graduate assistantship and a Dean's Summer Fellowship for her PhD studies. Her research interests include indulgence, nonconscious goal activation, and decision making in branded experience environments.

Curriculum vitae

James KimJames Kim

Office: 3330J Van Munching Hall 
Phone: (301) 405-4688 or (301) 405-5774
Fax: (301) 405-0146
Email: jkim6@rhsmith.umd.edu

2015 Candidate: James received his bachelor’s degree in business administration from Korea University (2008), and his master’s degree in marketing from Seoul National University (2010). He is primarily interested in how consumers address their identity concerns through choice. Outside the lab, he enjoys reading science fiction, listening to original scores, and watching footage of 2010 Vancouver Olympics figure skating gold medalist Yuna Kim.

Tom KimTom Kim

Office: 3330J Van Munching Hall
Phone: (301) 405-4688 or (301) 405-5774
Fax: (301) 405-0146
Email: tomkim@rhsmith.umd.edu

2015 Candidate: Tom received his MS degree in Business Administration from the Seoul National University in South Korea and his bachelor’s degree in Business Administration and Economics from the same university. His research interests lie in consumer behavior, finding factors that unconsciously affect consumer choice. He is particularly interested in the role of emotions in consumer behavior.

Seoungwoo LeeSeoungwoo Lee

Office: 3330J Van Munching Hall
Phone: (301) 405-4688 or (301) 405-5774
Fax: (301) 405-0146
Email: seoungwoolee@rhsmith.umd.edu

2016 Candidate: Seoungwoo holds an undergraduate degree in industrial engineering from Korea University and a master’s degree in operations research from Columbia University. Prior to joining the PhD program he worked at the Center for Decision Sciences at Columbia Business School. His research interests include quantitative modeling, consumer choice and Bayesian statistics in marketing.

Alice LiAlice Li

Office: 3330J Van Munching Hall
Phone: (301) 405-4688 or (301) 405-5774
Fax: (301) 405-0146
Email: hli2@rhsmith.umd.edu
Personal website

2014 Candidate: Alice received her BS as a distinguished graduate from Renmin University of China. She was awarded scholarships from her university, individual and organizational fundings from 2003 to 2007. In her third and fourth year at Renmin University of China, she participated three nationwide and one statewide economics-related projects. Alice was awarded a fellowship as well as a summer research assistantship at University of Illinois- Urbana Champaign, where she got her MS degree. Her master thesis, founded by National Science Foundation, focused on economic analysis through Monte Carlo methods.  Her research interests include quantitative modeling and Bayesian statistics in marketing.

Curriculum Vitae

Qian LiQian Li

Office: 3330J Van Munching Hall
Phone: (301) 405-4688 or (301) 405-5774
Fax: (301) 405-0146
Email: qianli@rhsmith.umd.edu  

2014 Candidate: Qian received her M.Phil. degree in Management Studies from University of Cambridge, U.K. and her bachelor’s degree in Information Systems with a minor in Computer Science and Technology from Xi'an Jiaotong University, China. She has working experience at Cheung Kong Graduate School of Business (China) and IBM.

Qian was awarded a full graduate assistantship along with Dean's Summer Fellowship for her PhD studies. Her research interests include consumer information processing and modeling. 

Ted MatherlyTed Matherly

Office: 3330J Van Munching Hall
Phone: (301) 405-4688 or (301) 405-5774
Fax: (301) 405-0146 
Email: jmatherl@rhsmith.umd.edu

2012 Candidate: Ted is studying consumer behavior. His research is focused on how consumers use products to construct and communicate their identities to other people, as well as how those other people guide these behaviors. He has presented his work at the Association for Consumer Research, Society for Consumer Psychology and Society for Judgment and Decision Making conferences.

He has taught undergraduate Marketing Research and has been a teaching assistant for an MBA marketing core course. Ted received his Bachelor's degree in Communications (April 2006) from the University of Michigan, and also worked for the re:group agency in Ann Arbor, Michigan in media planning.

Curriculum Vitae

Hyoryung NamHyoryung Nam

Office: 3330J Van Munching Hall
Phone: (301) 405-4688 or (301) 405-5774
Fax: (301) 405-0146
Email: hnam@rhsmith.umd.edu

2012 Candidate: Hyoryung is an empirical modeling researcher. Her research focuses on developing quantitative marketing models to study the relationship between the network of contents in social media and firms' financial performance and strategic decision making. At Maryland, Hyoryung was awarded a full graduate assistantship and a Dean's Summer Fellowship for her studies. 

She received her M.S. degree in Management Engineering from the Korea Advanced Institute of Science and Technology (KAIST) Graduate School of Management and her B.S. degree in Political Science and International Relations from the Korea University. Before joining the PhD program, she worked as a brand manager in consumer goods industry in Korea.

Curriculum Vitae

Yuchi ZhangYuchi Zhang

Office: 3330J Van Munching Hall
Phone: (301) 405-4688 or (301) 405-5774
Fax: (301) 405-0146
Email: yzhang2@rhsmith.umd.edu
Personal website

2014 Candidate: Yuchi holds an undergraduate degree in economics from the Wharton School at the University of Pennsylvania. Prior to joining the PhD program, he worked as an investment banking analyst in Baltimore. Yuchi was awarded a full graduate assistantship and a Dean's Summer Fellowship for his PhD studies. He is an empirical modeler with a substantive focus on online social media, word-of-mouth communication, text analysis, and social influence.

Recent Placements

Dr. Jing Gao, Fall 2011
Associate Professor
Research Institute of Economics and Management
Southwestern University of Finance and Economics
Chengdu, Sichuan
China 610074 
Phone: 86-28-87352563
Email: gao@swufe.edu.cn

Dr. Gauri Kulkarni, Fall 2009
Assistant Professor
Department of Marketing
Sellinger School of Business and Management
Loyola College in Maryland
Sellinger Hall 404
Baltimore MD 21210
Tel: 410-617-5461
E-mail: gmkulkarni@loyola.edu 

Dr. Francine Espinoza, Fall 2009
Assistant Professor of Marketing
ESMT - European School of Mgmt and Tech
Schlossplatz 1 - 10178 Berlin
Germany
Tel: +49 (0)30 21231 - 1526
Fax: +49 (0)30 21231 - 1281
Email: espinoza@esmt.org 
Web: www.esmt.org

Dr. Savannah Wei Shi, Fall 2011
Assistant Professor
Assistant Professor in Marketing
Leavey School of Business
Santa Clara University
Phone: 408-554-4798 
E-mail: wshi@scu.edu

Dr. Peggy Tseng, Fall 2009
Assistant Professor
Department of Business Administration
Alfred Lerner College Of Business and Economics
University of Delaware
Newark, DE 19716
Office: (302) 803-2081
Email: ptseng@udel.edu

Dr. Ashwin Aravindakshan, Fall 2007
Assistant Professor
Department of Marketing 
University of California, Davis
Davis, California

Tuck Siong Chung, Fall 2007
Assistant Professor
Division of Marketing and International Business 
College of Business (Nanyang Business School) 
Nanyang Technological University
Singapore
Email: ATSCHUNG@ntu.edu.sg
Phone: (+65) 6790 4830

Dr. Shweta Oza, Fall 2007
Assistant Professor
Department of Marketing 
Universityof Miami
Miami, Florida

Dr. Debora Viana Thompson, Fall 2006
Assistant Professor
McDonough School of Business 
Georgetown University

Washington, DC

Dr. Nevena Koukova, Fall 2005
Assistant Professor
Department of Marketing
Lehigh University
27 Memorial Drive West 
Bethlehem, PA 18015

Dr. Lan Luo, Fall 2005
Assistant Professor
Marshall School of Business
University of Southern California
ACC 301F
Los Angeles, CA 90089
Office: (213) 740-2497
Email: lluo@marshall.usc.edu

Dr. Xing Pan, Fall 2003
First placement was at Indiana University at the
Kelley School of Business (2003 - 2007)
Dr. Pan is currently at the 
University of California - Riverside
Office: (951) 827-6333
Email: xing.pan@ucr.edu
http://agsm.ucr.edu/faculty/staff/pan.html

PhD

Marketing PhD Students

Marketing PhD Students 2011-2012
First Row: Qian Li, Heather Johnson, Alice Li
Second Row: Jordan Etkin, James Kim, Yue Dong 
Third Row: Ajay Abraham, Hyoryung Nam
Fourth Row: Yuchi Zhang, John Healey, Seoungwoo Lee
Fifth Row: Yu-Jen Chen, Zac Arens, Tom Kim, Ted Matherly

Program Overview

Marketing is one of the major functional areas in business and non-profit organizations, and is one of the most popular areas of study in most undergraduate and graduate programs in management. Academic research in marketing covers a broad range of topics, ranging from highly quantitative models of market behavior and consumer decision making to experimental studies of consumption behavior.

A PhD in marketing ordinarily prepares students for careers in academic research and teaching in this area. Current and recent doctoral students from the Smith School have won prestigious dissertation competitions, and have obtained positions at the world's leading universities. Recent doctoral student placements can be found on the PhD student profile page. There has been a very strong demand for PhDs in marketing in recent years, and this is expected to continue.

Marketing professors who are doctoral graduates of the Smith School of Business at the University of Maryland are among the nation's best in terms of impact of their research on the profession, according to a recent study by Academic Assessment Services. Smith doctoral marketing graduates ranked 15th nationally in average number of citations to their work. 

Overview

The objective of the program is to provide the most rigorous and up-to-date training possible, and to provide an educational experience that at least matches that of the very best programs. The marketing faculty at the Robert H. Smith School includes the former Editor of the Journal of Marketing, former Editor of Marketing Science and the Editor of the Journal of Service Research. In addition, Smith marketing faculty are members of the editorial boards of many top journals in marketing, includingJournal of Marketing Research, Journal of Consumer Research Marketing Science and Journal of Marketing. Marketing faculty members regularly publish in the leading journals in marketing.

The marketing department at the Robert H. Smith School is also the home of the Center for Excellence in Service, a world-class center for the study of such topics as customer equity management, e-service and service innovation. This center hosts the annual AMA Frontiers in Services Conference and the Journal of Service Research and is also a source of contacts with corporations, who are potential sources of funding and data for research.

The presence of the Center for Excellence in Service makes the PhD program in marketing at the Smith School especially attractive to students with interests in service marketing, e-service, customer equity and CRM. However, the marketing department faculty have a wide variety of other interests, including marketing strategy, marketing research, consumer behavior, consumer decision making, retailing, business-to-business marketing, pricing, advertising, promotions, service marketing, international marketing, and product management. In short, the Robert H. Smith School marketing faculty has a very broad range of interests and expertise that can accommodate virtually any PhD student interest.

The Department of Marketing at the Robert H. Smith School of Business selects one outstanding marketing doctoral student who has advanced to candidacy to receive the Marvin A. Jolson Award, a financial award of $1,000.  The selected student has demonstrated academic excellence during doctoral studies; distinctive service to the Smith School; service to the Association of Doctoral Students; quality research and presentation of research at conferences and in scholarly journals; and activity in a  professional or academic association. A complete article about Marvin Jolson can be found here. 

Student Support

Doctoral students typically are supported through research and teaching assistantships. In their first two years, students normally have a research assistantship that involves working up to 20 hours per week with a faculty member on research projects. This is an excellent way to learn the practical aspects of conducting research, and often leads to joint publications with faculty members. After their first two years, students normally do some teaching, and all students in the program are required to get teaching experience before they graduate.

Levels of financial support are competitive with the best schools, and include stipend, tuition waiver, and summer support. Students have office facilities, access to state-of-the art computing resources, and the use of the University of Maryland's excellent library system. In addition our corporate contacts are very useful sources of data for research projects and dissertations.

Students studying under current faculty members in marketing at the Robert H. Smith School have recently been placed at University of Delaware, European School of Management and Technology, Loyola College of Maryland, Indiana University, University of Southern California, Cornell University and the University of Rochester.

Location

The University of Maryland's Robert H. Smith School of Business is located in College Park, a suburb of Washington, D.C. College Park is nine miles from downtown Washington, the seat of the Federal Government of the United States. College Park is also 32 miles from the city of Baltimore. The Baltimore-Washington metropolitan area is the fourth largest in the United States with almost 8 million residents. Aside from being one of the world's major centers of government, this area is a major center of the information technology, telecommunication, bio-technology, health care, and travel industries. The area has one of the world's most diverse populations, and a sunny, temperate climate. It offers activities to match any taste, including restaurants of all types, some of the world's best museums, and access to all sorts of outdoor activities, ranging from boating and fishing to running. Abundant housing and access to public transportation is available in the College Park area.

The Program

The goal of the PhD program is to develop outstanding research scholars in marketing who are also effective teachers. Toward this end, each doctoral student:

  • Takes relevant courses
  • Completes a pre-dissertation paper
  • Must pass a written comprehensive examination
  • Prepares and defends a dissertation proposal
  • Implements and defends a dissertation

A total of six courses (18 credits) are required for the marketing major. Ordinarily four of these courses will be PhD level seminars that students take in their first two years (one per semester). The purpose of these seminars is to provide as broad coverage as possible of the marketing area. Depending on the student's background and interests, the other two marketing courses can be in a variety of areas; one or both may be waived if the student has received an MBA Degree before entering the program.

In addition to the marketing major, each student must take two minors, each of which comprises 12 credits (4 courses). One minor must be in the area of research methods, and is normally comprised of a set of courses on data analysis relevant to the student's interests. The second minor can be in any area related to the student's area of interest in marketing, and may be selected from within or outside of the Robert H. Smith School of Business. Examples of relevant minors are economics, psychology, information systems, electronic commerce, and management science.

Students are encouraged to become active in research as soon as they enter the program, and are expected to submit something for publication, most likely in collaboration with a faculty member, by the end of their first year. The first formal research requirement is a paper based on the student's own original research that the student must write and present to the marketing faculty at the end of his/her second year in the program. Students ordinarily take their comprehensive exam in marketing in the middle of their third year. After that they work on their dissertation. Depending on the student's background, the program ordinarily takes 4-5 years to complete.

Admission

Ideally students will have a master's degree in business or some related area (e.g., psychology, economics, operations research, communications), and a few years of relevant work experience. In some cases, students with undergraduate degrees with a strong quantitative focus, such as the physical sciences or engineering, will be considered for admission. An official test score on the GMAT or the GRE is required. Student selection is based on expected performance in the program. Some of the factors considered in the selection process are:

  • Past academic record
  • GMAT and/or GRE scores
  • Letters of recommendation
  • Level of expressed commitment to the program

The typical doctoral student in marketing has an undergraduate GPA of 3.5, holds a master's degree, has about three years of work experience, and has a GMAT score above 650. Highly qualified applicants will be interviewed on the telephone or invited for a campus visit prior to acceptance.

Information

Request for materials, contact: 

Professor David Godes
Robert H. Smith School of Business 
3321 Van Munching Hall
University of Maryland
College Park, MD 20742.1815
Tel: 301.405.8163
Fax: 301.405.0146
E-mail: dgodes@rhsmith.umd.edu

MBA

MBA Marketing Program Overview

top marketingThe Marketing Department was recently named by BusinessWeek Online as one of 13 business schools receiving "high marks for exceptional marketing courses as part of an MBA." Students wishing to concentrate in marketing choose at least four electives from the following list.

Marketing Electives
Marketing Research, Models for Marketing Decisions, Brand Management, Buyer Behavior Analysis, Business-to-Business (B2B) Marketing, Service Marketing, Marketing High Technology Products,Marketing Communication, Global Marketing, Marketing Strategy, andCustomer Equity Management.

This PDF document will give a detailed overview of the MBA marketing elective courses available. It includes courses currently on the teaching schedule, lists the faculty member, the pre-requisites, the course overview, the learning objectives and the career relevance for each elective course offered.

Suggested Elective Courses for Specific Career Interests

The Marketing Department offers a broad-based curriculum, covering all of the major areas of marketing, but with special emphasis on the fastest growing parts of marketing. Below are some suggested elective courses for students with specific interests:

Service Marketing
About 80% of MBA marketing jobs are in the service sector, and this growing area is a particular strength of the Smith Marketing program.

» Service Marketing 
» Customer Relationship Management 
» Marketing Strategy 
» B2B
» Marketing Research or Marketing Analysis

Computational Marketing
The Smith School's technology focus and the extensive high-tech industry in the Washington area makes high-tech marketing a popular area at Smith.

» Marketing Analysis 
» Customer Relationship Management 
» Brand Management or Service Marketing 
» Marketing Strategy 
» Marketing Research

Brand Management
Although consumer product marketing (and especially consumer packaged goods marketing) is a mature area hiring a declining percentage of marketing graduates nationwide, Smith's consumer product marketing curriculum enables highly-focused students with relevant prior work experience to achieve attractive placements in this field.

» Brand Management 
» Marketing Communication 
» Marketing Strategy 
» Global Marketing 
» Marketing Research or Marketing Analysis

Undergraduate

Undergraduate Marketing Program

The practice of marketing fuels the economy. Understanding marketing is critical to the success of any business. Virtually every major business decision involves marketing issues. Marketing managers are involved in a broad array of activities designed to acquire and retain customers in the global economy. These include identifying marketing opportunities, selecting customer targets, developing new products and/or services, and effectively positioning those products and services. A Smith School marketing undergraduate will learn the analytical tools used to make decisions about these issues as well as branding, advertising, web design, pricing, and retailing in a domestic and global context. Over the past five years, Smith undergraduate marketing majors have launched successful careers at Johnson & Johnson, NVR Homes, KOHL'S, Black & Decker, Viacom, and Pfizer.

MS

MS in Marketing Analytics

In today’s economy, companies are increasingly turning to big data to solve problems across the spectrum of business functions. These companies are looking for marketing professionals capable of navigating this ocean of data to help them better understand their customers. By providing a detailed portrait of the customer and the competitive landscape, marketing analytics can be utilized to drive product design and craft more efficient marketing campaigns.

The M.S. in Business for Marketing Analytics will give you the cutting-edge knowledge and skills you need to apply marketing analytics to daily business practice. The program will provide you with an in-depth understanding of the mathematical and statistical models and tools needed for customer analysis in the context of marketing problems. To apply for admission, please click here.

The M.S. in Business for Marketing Analytics curriculum is comprised of 12 courses. The program is includes 8 required courses, 3 elective application courses, and an Action Learning Project.

Merkle

Through the generosity and support of Merkle, a leading customer relationship marketing agency, we offer a limited number of merit-based scholarships. To apply or learn more, please contact analytics@rhsmith.umd.edu. If you are interested in applying for a scholarship, please send a 750 - 1,000 word statement of interest to analytics@rhsmith.umd.edu once you have submitted your online application for admission. 

For more information, visit the MS in Marketing Analytics website.

 

Conferences

First Annual Marketing Academic Research Colloquium (MARC)

Friday, May 6, 2011
University of Maryland, College Park

UMD Globe Logo Carnegie Mellon logo Penn State Logo Pitt logo

The Marketing Department of Robert H. Smith School of Business at the University of Maryland is proud to invite you to the first Marketing Academic Research Colloquium (MARC) on Friday, May 6, 2011 at the University of Maryland, College Park.  It will bring together leading marketing scholars from the Joseph M. Katz School of Business at the University of Pittsburgh, Smeal College of Business at Penn State University, Tepper School of Business at Carnegie-Mellon University, and the Robert H. Smith School of Business at the University of Maryland.

We hope MARC will provide opportunities for a high level of interaction among participants, leading to the generation of cutting-edge research ideas and fruitful collaborations. To represent a diverse set of ideas and approaches at the colloquium, we have asked four speakers -- one from each school, to present a paper with a behavioral, quantitative or managerial focus (or an interdisciplinary one).  We are limiting our schedule to four talks to allow time for an in-depth discussion of each paper.  

Further, to encourage our Ph.D. students to participate in the colloquium, the program will feature a student poster session at our concluding cocktail reception -- an excellent opportunity to learn more about the ongoing research in each school. 

A pdf file of the MARC program is available at this link.

We are looking forward to seeing you all at the FIRST MARC in May in College Park, Maryland!

Regards,

Tao Chen and Anastasiya Pocheptsova

Schedule

Click on the speaker's name to view their presentation title and an abstract


8:00  -  8:30 a.m. Continental Breakfast Outside 1528 VMH
8:30  -  8:45 a.m. Opening Remarks 1528 VMH
8:45 - 10:00 a.m. Roland Rust
University of Maryland
1528 VMH
10:00 - 10:15 a.m. Break Outside 1528 VMH
10:15 - 11:30 a.m. Lisa Bolton
Penn State University
1528 VMH
11:30 - 12:30 p.m. Lunch Executive Dining Room
12:30  -  1:45 p.m. Kinshuk Jerath
Carnegie Mellon University
1528 VMH
1:45  -  2:15 p.m. Break Executive Dining Room
2:15  -  3:30 p.m. Jeff Inman
University of Pittsburgh
1528 VMH
4:00 -   6:00 p.m. Cocktail Reception 
and PhD Poster Session
The Art Gallery
Marriott Inn & Conference Center

Marketing Academic Research Colloquium

Friday, May 6
8:30 a.m. - 7:00 p.m.

Please join us for a cocktail reception and Ph.D. Poster Session at the conclusion of the day
Marriott's Inn & Conference Center in the Art Gallery

For questions about the logistics for this conference, please contact Carol Cron, Coordinator for the Department of Marketing at the Smith School via e-mail (ccron@rhsmith.umd.edu) or call Carol at 301-405-8149.

Seminars & Research Events

Spring 2013 and Fall 2012 Seminars

Date/Time

Speaker

Paper Title

Room Location

May 3, 2013
10:30 a.m.
Sunil Gupta
Harvard University
  1335
April 12, 2013
2:00 p.m.
Angela Lee
Northwestern University
"Emptying Pockets Increases Consumption but Reduces Donation: An Embodiment Perspective of Resource Conservation and Replenishment" 1518
March 29, 2013
10:30 a.m.
Asim Ansari
Columbia University
"Dynamic Targeted Pricing in B2B" 1335
March 8, 2013
10:30 a.m.
Robert Meyer
Wharton School
University of Pennsylvania
"Biases in Information-Seeking to Avoid Catastrophic Risk" 1335
November 16, 2012
10:30 a.m.
Puneet Manchanda
University of Michigan
"Social Dollars: The Economic Impact of Customer Participation in a Firm-sponsored Online Community" 1520
October 26, 2012
2:00 p.m.
Rima Toure-Tillery
PhD Candidate
University of Chicago
"The End Justifies the Means, but Only in the Middle" 1307
October 19, 2012
10:30 a.m.
Jennifer Cutler
PhD Candidate
Duke University
"The Advantages of Underestimating the Competition" 1520
October 12, 2012
10:30 a.m.
Szu-Chi Huang
PhD Candidate
University of Texas, Austin
"What Drives You? A Dynamic Analysis of Motivation in Different Stages of Goal Pursuit" 1520
September 28, 2012
10:30 a.m.
John Howell
PhD Candidate
Ohio State University
"Choice Models with Fixed Cost" 1520

Fall 2011 & Spring 2012 Seminar Speakers

Date/Time

Speaker

Paper Title

Room Location

Friday, September 30
10:30 a.m.
Meng Zhu
Johns Hopkins University
"Resource Abundance and Conservation in Consumption" 1520
Friday, October 7
10:30 a.m.
Rajesh Bagchi
Virginia Tech

"When to Put the Cart in Front of the Horse: How Presentation Order of Reward and Effort Information Affects Consumer Perceptions"

1520
Friday, October 14 3rd Annual Complexity in Business Conference
Ronald Reagan Building
   
Friday, October 21
10:30 a.m.
Rex Du
University of Houston
"Structural Dynamic Factor Analysis for Quantitative Trendspotting" 1520
Friday, October 28
10:30 a.m.
Barbara Kahn
Wharton
University of Pennsylvania
"Too Much of a Good Thing? Effects of Visual vs. Verbal Choice Set Depiction on Perceived Variety, Complexity and Willingness to Choose" 1520
Friday, November 4
10:30 a.m.
Michel Wedel
University of Maryland
"A Visual Copy-Cat Warning System" 1520
Friday, November 11
10:30 a.m.
Raj Grewal
Penn State University
"Role Reversal at the Marketing–Finance Interface:
Consequences of Analyst Forecasts for Marketing"
1520
Friday, November 18
10:30 a.m.
Peter Zubchek
University of Florida
  1520
Friday, December 2
10:30 a.m.
Bill Rand
University of Maryland
  1520
Friday, December 9 INFORMS - MSI 
Practice Prize Competition
Ronald Reagan Building
   
Friday, January 27
9:00 a.m.
Pierre Chandon
INSEAD & 
  Harvard University
  1335
Friday, March 2
10:30 a.m.
David Bell
Wharton
University of Pennsylvania
  1335
Thursday, March 8
2:00 p.m.
Lan Luo
University of Southern California
  2505
Friday, March 16 James Kim, 2nd Year PhD student
2nd Year Presentation
  1335
Friday, March 23
10:30 a.m.
Tom Kim, 2nd Year PhD student
2nd Year Presentation
  1335
Friday, March 30
10:30 a.m.
Sanjay Jain
Texas A&M
  1335
Friday, April 6
10:30 a.m.
Natalie Mizik
MIT
  1335
Friday, April 13
10:30 a.m.
Joseph Simmons
Wharton
University of Pennsylvania
  1335
Friday, April 20
10:30 a.m.
Aparna Labroo
University of Toronto
  1335

Spring 2011 Seminar Speakers

Date/Time

Speaker

Paper Title

Room Location

Friday, February 18
10:30 a.m.
Ajay Abraham
Ph.D. Student
University of Maryland
  1335
Tuesday, February 22
10:30 a.m.
Yuchi Zhang
Ph.D. Student
University of Maryland
  2505
Friday, March 4
10:30 a.m.
Andrei Kirelenko
Commodities Future Trading Commission
  1412
Friday, March 11
10:30 a.m.
Alice Li
Ph.D. Student
University of Maryland
  1335
Friday, March 18
10:30 a.m.
Preyas Desai
Duke University
  1335
Friday, April 1
10:30 a.m.
Michael Braun
MIT
  1335
Friday, April 8
10:30 a.m.
Duncan Fong
Penn State
  1335
Friday, April 15
10:30 a.m.
Luc Wathieu
Georgetown University
  1335
Friday, April 22
10:30 a.m.
Ely Dahan
UCLA/Princeton
  1335
Friday, April 29
10:00 a.m.
Amar Cheema
University of Virginia
(Note change of start time to 10:00 a.m.)
  1335
Tuesday, May 10
3:30 p.m.
Min Zhao
University of Toronto
  2509
Friday, May 6 4 School Marketing Research Colloquium   1524

Fall 2010 Seminar Speakers

Date/Time

Speaker

Paper Title

Room Location

Tuesday, September 14
10:30 a.m.
Rom Schrift
Columbia University
  2511
Tuesday, September 28
10:30 a.m.
Liye Ma
Carnegie Mellon University
"A Dynamic Competitive Analysis of Content Production and Link
Formation of Internet Content Developers"
3330H
Tuesday, October 5
10:30 a.m.
Bryan Bollinger
Stanford University

"Green Technology Adoption: An Empirical Study of the Southern California Garment Cleaning Industry"

2511
Friday, October 15
10:30 a.m.
Scott Shriver
Stanford University
"Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol" 1520
Tuesday, October 26
10:30 a.m.
Keisha Cutright
Duke University
  2511
Friday, October 29
10:30 a.m.
Preyas Desai
Duke University
  1520

2010 Marketing Research Camp

Friday, May 7, 2010
1511 Van Munching Hall
Abstracts available on our conferences web page.
(please contact Carol Cron for a pdf of any of the papers)

Time

Speaker

Paper Title

8:00 a.m.- 9:00 a.m. Continental Breakfast
Outside 1511 VMH
9:00 a.m. - 10:00 a.m. Oded Netzer
Columbia University
“Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability”
10:00 a.m. - 10:30 a.m. Break
Outside 1511 VMH
10:30 a.m. - 11:30 a.m.

Page Moreau
University of Colorado

“For You or For Me? How the Intended Recipient Influences the Customization Experience and Valuations of Customized Products”
11:30 a.m. - 12:00 noon Break
Outside 1511 VMH
12:00 noon - 1:00 p.m.

Bill Rand
University of Maryland

“Searching for Networks in Aggregate Diffusion Data”
1:00 p.m. - 2:00 p.m. Lunch
Third Floor Atrium
2:00 p.m. - 3:00 p.m.

Ann McGill
University of Chicago

“Self and the Extended Possession:
Adopting Traits of Athropomorphized Brands”
3:00 - 3:15 p.m. Break
Outside 1511
3:15 - 4:15 p.m.

Christophe Van den Bulte
University of Pennsylvania

“Two-Stage Partial Observability Models of Innovation Adoption”
4:15 p.m. Ice Cream Social
Third Floor Atrium

Spring 2010 Seminar Speakers

Date/Time

Speaker

Paper Title

Room Location

Friday, January 29
10:30 - 12:00 noon
Roland Rust
University of Maryland
"Optimizing Service Productivity" 1412 VMH
Friday, February 19
10:30 - 12:00 noon
Smith Doctoral Student
Heather Johnson
Second Year Paper
"Priming Susceptibility: The Moderating Role of Involvement on Nonconscious Priming Effects" 1412 VMH
Friday, February 26
10:30 - 12:00 noon
Steve Shugan
University of Florida
"Why Wrong Models Predict Better and Underestimate Optimal Marketing Expenditures" 1412 VMH
Monday, March 1
12:00 - 1:30 p.m.
Smith Doctoral Student
Jordan Etkin
Second Year Paper
"The Spice of Life: Variety Seeking Among Means to Goals" 1412 VMH
Friday, March 5
10:30 - 12:00 noon
Smith Doctoral Student
John Healey
Second Year Paper
"Shortages in Two-Sided Markets: The Case of Platform Shortages in the Videogame Industry" 1412 VMH
Friday, March 12
10:30 - 12:00 noon
Smith Doctoral Student
Qian Li
Second Year Paper
  1412 VMH
Friday, March 19 Spring Break    
Friday, March 26
10:30 - 12:00 noon
Kurt Carlson
Georgetown University
"Leader-focused Search: The Impact of an Emerging Preference on Information Search" 1412 VMH
Friday, April 2
10:30 - 12:00 noon
Raghuram Iyengar
University of Pennsylvania
  1412 VMH
Friday, April 9
10:30 - 12:00 noon
    1412 VMH
Friday, April 16
10:30 - 12:00 noon
Smith Doctoral Student
Jing Gao
"Peeking into Online Bargain Hunting Forums: How Small “Loud” Group Affects the Silent Majority" 1412 VMH
Friday, April 23
10:30 - 12:00 noon
Ginger Jin
University of Maryland
Economics Department
"Direct-to-Consumer Advertising and Online Drug Search"  1412 VMH
Friday, April 30
10:30 - 12:00 noon
Anastasiya Pocheptsova
University of Maryland
  1412 VMH
Friday, May 7
All Day
2010 Marketing 
Research Camp
  1412 VMH

Fall 2009 Seminar Speakers

Date/Time

Speaker

Paper Title

Room Location

Friday, September 11
3:00 - 4:30 p.m.
Jorge Silva-Risso
University of California, Riverside
"Scarcity Rents in Car Retailing:
Evidence from Inventory Fluctuations at Dealerships"
1202 VMH
Friday, September 18
10:30 - 12:00 noon
Alison Jing Xu
University of Illinois, Champaign
"The Influence of Past Behavior on Future Behavior: A Mind-set Perspective" 1202 VMH
Friday, September 25
10:30 - 12:00 noon
Dan King
University of Florida
"Principles of Affect-Gating" 1202 VMH
Friday, October 2
10:30 - 12:00 noon
Xiaoqing Jing
University of Florida
"Combining Customer Management and Inventory Management - Managing Stockouts in Online Retailing" 1202 VMH
Friday, October 9
10:30 - 12:00 noon
Nicole Verrochi
University of Pennsylvania
Wharton School
“Feeling like My Self: Emotion Regulation and Identity” 1202 VMH
Friday, October 16
10:30 - 12:00 noon
Debora Viana Thompson
Georgetown University
"The Social Utility of Feature Fatigue" 1202 VMH
Friday, November 6
10:30 - 12:00 noon
Takuya Satomura
Visiting Scholar at UMD
  from Keio University
"Multiple Constraint Choice Models with Corner and Interior Solutions" 1202 VMH
Friday, November 13
10:30 - 12:00 noon
J.B. Steenkamp
University of North Carolina, Chapel Hill
“Successful Marketing Strategies across the Business Cycle: Contrasting What Managers Do versus What They Should Do” 1202
VMH

Spring 2009 Seminar Speakers

Date/Time

Speaker

Paper Title

Room Location

Monday, January 26
2:00 - 3:30 p.m.
Rajkumar Venkatesan
University of Virginia
Attitudes towards Firm and Competition: How Do They Matter for CRM Activities? 1511 VMH
Monday, February 9
2:00 - 3:30 p.m.
David Godes
Harvard University
References 1511 VMH
Friday, February 20
2:00 - 3:30 p.m.
Dina Mayzlin
Yale University
TBD 1202 VMH
Friday, February 27
2:00 - 3:30 p.m.
Jeff Inman
University of Pittsburgh
TBD 1202 VMH
Friday, March 27
10:30 - 12:00 noon
Harikesh Nair
Stanford University
TBD 1511 VMH
Monday, April 20
2:00 - 3:30 p.m.
Sridhar Narayanan
Stanford University
TBD 1511 VMH
Friday, May 1
2:00 - 3:30 p.m.
Ajay Kohli
Georgia Tech
TBD 1202 VMH

Fall 2008 Seminar Speakers

Date/Time

Speaker

Paper Title

Room Location

9/23/2008 
2 p.m. - 3:30 p.m.
Song Yao
Duke University
A Dynamic Model of Sponsored Search Advertising 2505
10/2/2008 
2 p.m. - 3:30 p.m.
Xioayan Deng
Wharton School of Business
Consumer Response to Visual Aspects of Packaging and Product Design 1520
10/7/2008 
10:30 a.m. - 12 p.m.
Hari Sridhar
University of Missouri
Dynamic Marketing Investment Strategies for Platform Firms 2505
10/14/2008 
2 p.m. - 3:30 p.m.
Hema Yoganarasimhan
Yale University
Cloak or Flaunt? - The Fashion Dilemma 2505
10/21/2008 
10:30 a.m. - 12 p.m.
Andrew Stephen
Columbia University
Deriving Value from Social Commerce Networks 2505
10/31/2008 
10:30 a.m. - 12 p.m.
Upender Subramanian
Wharton School of Business
Exclusive Tie-ups for Handsets in the Wireless industry 1518
11/4/2008 
3:30 p.m. - 5 p.m.
Lisa Cavanaugh
Duke University
Feeling Good and Doing Better:  How Specific Positive Emotions Influence Consumer Behavior and Well-Being in Different Ways 3330H
11/10/2008 
10:30 a.m. - 12 p.m.
Monica Wadhwa
Stanford University
Kindling the Motivational System: Impact of Incidental Hedonic Cues on Goal Pursuit 2505
11/19/2008 
10:30 a.m. - 12 p.m.
Yakov Bart
UC Berkeley
Multiproduct Competition with Demand Complementarity 2505

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