Complexity in Business Conference Explores Social Media Messaging

Decision makers in public and private sectors should be paying attention to and leveraging chatter on a platform like Twitter to better connect and resonate with the masses.

At the Smith School’s Center for Complexity in Business (CCB) Conference from Nov. 7 to 8 at the Ronald Reagan Building, experts from academia and industry discussed methods for investigating and disseminating social media content.  

University of Maryland Names Smith School of Business Prof. Michel Wedel Top Scholar, Teacher

Michel Wedel, the Pepsico Professor of Consumer Science at the Robert H. Smith School of Business, was named a 2013-2014 Distinguished Scholar-Teacher by the University of Maryland. Wedel is one of only five faculty members recognized campus-wide in the prestigious program, which honors tenured faculty who have demonstrated outstanding accomplishments as educators and notable achievements in their respective fields.

Smith Undergrad Program Ranked #18 By U.S. News

College Park, Md. – September 10, 2013 – The undergraduate business program at the University of Maryland’s Robert H. Smith School of Business jumped to No. 18 in the nation in the latest edition of U.S. News & World Report’s “America’s Best Colleges,” published today. The Smith School placed 8th among public universities and again ranked highly in a number of business specialty categories. Smith’s Management Information Systems and Supply Chain Management/Logistics programs are listed among the nation’s top 10, and a total of seven areas are listed among the nation’s top 25.

CEO@Smith: Chet Burrell, CareFirst BlueCross BlueShield

At the helm of CareFirst BlueCross BlueShield for nearly six years, Chet Burrell finds himself poised at the forefront of health care reform in the U.S. The intersection of health care and business has never been more important, which is why you should join Burrell for this year’s first CEO@Smith presentation.

Hear first-hand from the mid-Atlantic region’s leading health benefit services provider, then get answers to your own questions during the later Q&A segment.

Dinner will be provided. Business attire is suggested.

September 17, 2013 - 5:30pm

Adjunct Faculty

The following adjunct faculty members teach in the Marketing department at the University of Maryland's Robert H. Smith School of Business.

  • Simon Bensimon
  • Gaurav Bhalla
  • Howard Bomstein 
  • Marjorie Bonavia
  • Katherine Boyle
  • Jeb Brown
  • Bagher Fardanesh
  • Robert Fiddler
  • Ron Hill 
  • Nancy Kaplan
  • Juhi Naithani
  • Richard Newman
  • Megan Rhee


Download Customer Equity Driver

Driving Customer EquityDriving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy

Roland T. Rust, University of Maryland
Valarie A. Zeithaml, University of North Carolina
Katherine N. Lemon, Boston College

Winner 2002 Berry-AMA Book Prize for the Best Book in Marketing

This award is given to exceptional marketing books that have set the standard for excellence and that were published within the previous three years.

2000, The Free Press

Driver DownloadCustomer Equity Driver™

Download the new Customer Equity Driver™ demo software plus two cases -- free-to-use for non-commercial and educational purposes.

The companion to the award-winning book, Driving Customer Equity™, the demo version of this software is now available for download. This application and the two cases also included are excellent resources for teaching the practical uses of the customer equity approach.

Authored by:

Roland T. Rust, University of Maryland
Valarie A. Zeithaml, University of North Carolina
Katherine N. Lemon, Boston College

Technical Details (Journal Article):

*Rust, Roland T., Katherine N. Lemon and Valarie A. Zeithaml (2004), "Return on Marketing: Using Customer Equity to Focus Marketing Strategy," Journal of Marketing, 68 (1), 109-127.

* Robert D. Buzzell Best Paper Award, 2003, awarded for an earlier version of the paper, entitled, "Driving Customer Equity: Linking Customer Lifetime Value to Strategic Marketing Decisions." Previously known as the MSI Best Paper Award, the Buzzell Award is awarded by the Marketing Science Institute to honor papers that have made a significant contribution to marketing practice and thought. It also serves to signal the kind of writing and research that is of lasting value to corporate marketing executives.


Installation Instructions:

  • After downloading, unzip the file. You will need a zip/unzip program like WinZip to do this. To download a free copy of WinZip, click here.
  • Run setup.exe to start the installation procedure, then follow the instructions displayed on your screen.
  • Also included in the download are two cases, in Word .doc format.


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