9 Reasons to Attend These Smith Events
Media Alert: Jan. 28, 2014
Attention: Business and marketing reporters and editors
Marketing professor Roland Rust can comment about content and strategy driving this year’s Super Bowl commercials.
Contact him at email@example.com or 301-405-4300.
Janet Wagner talks about holiday retail outlook. [VIDEO]
Hongshuang (Alice) Li, a doctoral student at the University of Maryland’s Robert H. Smith School of Business, is one of four winners of the 2013 MSI Alden G. Clayton Doctoral Dissertation Proposal Competition. Her study will be published as “Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment," in the Journal of Marketing Research.
First it was The New York Times. Then The Baltimore Sun. Now The Washington Post has followed suit, requiring online readers to buy a subscription.
If you’ve got it, don’t flaunt it. That’s the conclusion Smith School researchers came to when they studied how people display the brands they use.
According to the study, people boasting the brands they use in a conspicuous manner – such as name-dropping their designer handbag label or wearing Gucci sunglass indoors – is a turn-off for many others.
Decision makers in public and private sectors should be paying attention to and leveraging chatter on a platform like Twitter to better connect and resonate with the masses.
At the Smith School’s Center for Complexity in Business (CCB) Conference from Nov. 7 to 8 at the Ronald Reagan Building, experts from academia and industry discussed methods for investigating and disseminating social media content.
The Eyes Have It
It’s not often that a lecture on advertising effectiveness begins with a primer on biology. But for Michel Wedel, Pepsico Professor of Consumer Science, learning about how customers respond to ads begins with learning how a customer actually sees.
COLLEGE PARK, Md. - Amna Kirmani, professor of marketing for the University of Maryland’s Robert H. Smith School of Business, has been elected to serve as president the Association of Consumer Research, effective Jan. 1, 2014.