Smith Marketing professor Roland Rust, commenting in The New York Times this week, said General Motors' social media strategy in response to its timing and handling of an ignition switch recall is “absolutely the right thing to do.”
March 24, 2014 - The Robert H. Smith Center for Complexity in Business, in cooperation with the MS Program in Marketing Analytics, is excited to announce their first Amazon Web Services in Education grant of $3,800 USD of usage credits. The grant was applied for by the Center’s Director, Dr. William Rand and will be used in Data Science, a course in Smith’s MS in Marketing Analytics curriculum. This will give the Marketing Analytics MS students a chance to analyze big data using cloud computing.
Congratulations to the Top Graduating Seniors in each major for 2013-14! We will honor these seniors at our 14th Annual Robert H. Smith School of Business Undergraduate Awards Dinner later this semester.
Dean's Leadership Award: Stephanie Graf
Accounting: Kristen Ballou
Finance: Hrach Kelejian
Information Systems: Miles Dickinson
International Business: Claire Moriarty
Management: Sara Ali
Marketing: Lindsay Djuhadi
Hot Topic Alert: March 13, 2014
Attention: Business and marketing reporters and editors
Successful businesses thrive on innovation. It’s the key to a competitive advantage and should be part of every business strategy and strategic vision.
Discover ways to jumpstart your innovation strategy in 2014 and beyond. Join us for the third annual Smith School Business Summit, presented by the University of Maryland’s Robert H. Smith School of Business on Friday, March 28 at the Marriott North Bethesda.
Marketers may feel as though they are drowning in data and metrics when monitoring social media with its complexity of platforms and opinions.
A new book, "Social Media Intelligence” (Cambridge University Press), by Wendy Moe, associate professor of marketing at the University of Maryland’s Robert H. Smith School of Business, details solving such a conundrum through understanding the behavior driving online consumer opinion data and leveraging such insight into actionable marketing strategy.
A number of studies published by marketing faculty at the University of Maryland’s Robert H. Smith School of Business rank as “most impactful on marketing practice,” according to a study forthcoming in the International Journal of Research in Marketing (IJRM).
The rankings, in an article titled “From academic research to marketing practice: Exploring the marketing science value chain,” are determined by the opinions of marketing managers and cover publications dating back to 1982.
The PhD program at the Robert H. Smith School of Business at the University of Maryland, College Park, is No. 11 in the world and No. 8 in the U.S., according to new rankings by The Financial Times.
The rankings are based off data collected in 2013 and can be found in the fields of the Global MBA Ranking on the Financial Times business education website.
Security-assessment firm IOActive recently identified security flaws in 40 mobile banking applications for iPhone and iPad that are used by some of the world's leading financial institutions.
The alarm coincides with recent data showing that more than half of smartphone users on both the iOS and Android platforms frequently use their bank’s mobile site or app.
All faculty, program directors, deans, department chairs, alumni, and students of the University of Maryland's Robert H. Smith School of Business are invited to nominate deserving Smith School faculty members (i.e., tenured, tenure-track, Tyser Teaching Fellow, lecturer, adjunct, or Ph.D. student) for one of several Krowe Teaching Awards in areas of general excellence.
The deadline for submissions is Feb. 26 and winners will be announced in May 2014.