Marketing

Consumer spending habits

Broadcast Dates: 
Thursday, May 14, 2009, 7:30 p.m.
Sunday, May 17, 2009, 7:30 a.m. 
Monday, May 18, 2009, 4:30 a.m.

Economic woes have 73 percent of consumers cutting back on household expenditures, according to the Consumer Technology Pulse recently released by the University of Maryland’s Robert H. Smith School of Business and research firm Rockbridge Associates Inc.

Smith School's American Marketing Association Chapter Receives National Recognition

For the fifth year in a row, the American Marketing Association (AMA) chapter at the University of Maryland's Robert H. Smith School of Business returned from the International Collegiate AMA Conference with awards. Monisha Tripathi, terpAMA president, accepted the awards at the closing banquet in front of 1,300 students and faculty advisors from throughout the United States and neighboring countries. This year’s conference was held in New Orleans in March 2009.

New Research Finds Carrying Big Bills Curbs Spending

College Park, Md. – March 18, 2009 – Keep large bills in your wallet if you want to spend less cash, according to new research from the University of Maryland’s Robert H. Smith School of Business. Researchers find people are more likely to think twice about making a purchase when they carry one large denomination of cash rather than many smaller denominations equal to the same amount of money — for example, you’re more likely to hang onto a $20 bill than 20 one-dollar bills.

University of Maryland Marketing Professor Wins Top Award

College Park, Md. – August 11, 2008 – Michel Wedel, PepsiCo Professor of Consumer Science at the University of Maryland’s Robert H. Smith School of Business, recently received the American Marketing Association’s Gilbert A. Churchill Award for lifetime achievement in the academic study of marketing research. Dr. Wedel received his award at the American Marketing Association’s Summer Marketing Educators’ Conference in San Diego on August 9.

University of Maryland Business School Professor Wins Top Marketing Award

College Park, Md. – June 24, 2008 – P.K. Kannan, Harvey Sanders Associate Professor of Marketing at the University of Maryland’s Robert H. Smith School of Business, has won the John D.C. Little Award for co-authoring the paper "New Product Development Under Channel Acceptance," published in the March/April issue of Marketing Science. Kannan and his co-authors accepted the annually awarded prize and highest honor given by the College on Marketing of the Institute for Operations Research and the Management Sciences (INFORMS) at the Marketing Science Conference on June 13.

GMA Speaker Series Gets off to a Dynamic Start with Anthony Pappas

The first Graduate Marketing Association (GMA) event of the semester kicked off on Feb. 13, 2008 in Van Munching Hall with a presentation from Anthony Pappas, president and creative director of the Pappas Group. Around 40 MBA students and faculty attended the presentation, entitled "The Business of Branding: How Creative Efforts Meet Corporate Goals."

Business Schools Roland Rust Awarded University of Maryland's Highest Faculty Honor

College Park, Md. - January 9, 2008 - The University of Maryland's Robert H. Smith School of Business today announced that Roland Rust, David Bruce Smith Chair in Marketing and marketing department chair at the Smith School, has been named distinguished university professor. The title is granted as a formal title of the highest distinction by the university president.

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