The Robert H. Smith School of Business at the University of Maryland is proud to announce that first-year Smith MBA student Lakshmi Sankar and her team placed first at the 2011 Sony Marketing Strategy Case Competition, held February 18–19, 2011.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, host Jeff Salkin sits down with P.K. Kannan to talk about how consumers and retailers can survive and thrive in the change digital landscape.
The Smith School’s marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact. Two faculty members recently received major awards.
January 11, 2011: MEDIA ALERT
UMD Marketing Expert Says Verizon’s Success with iPhone Will Depend on Performance
P.K. Kannan, Ralph J. Tyser Professor of Marketing Science and Chair, Department of Marketing at the University of Maryland’s Robert H. Smith School of Business, reacts to Verizon Wireless’ announcement today that they will now carry Apple’s iPhone. He says the carrier’s success will depend on its network performance.
College Park, Md. – October 22, 2010 – The Robert H. Smith School of Business congratulates five of its scholars identified as the likely leaders of the next generation of academics by top industry group the Marketing Science Institute (MSI).
Thursday, Sept. 16, 2010, 7:30 p.m.; Sunday, Sept. 19, 2010, 7:30 a.m.; Monday, Sept. 20, 2010, 4:30 a.m.
All types and sizes of organizations are jumping to make sure they have a social media presence, but how should they be using these dynamic outlets?
Thursday, July 29, 2010, 7:30 p.m.; Sunday, Aug. 1, 2010, 7:30 a.m.; Monday, Aug. 2, 2010, 4:30 a.m.
The world in changing. With a greater emphasis on all stakeholders around the global and the speed at which information flows digitally, companies are re-evaluating the way they do things. .
Thursday, June 24, 7:30 p.m.; Sunday, June 27, 7:30 a.m.; Monday, June 28, 4:30 a.m.
World Cup Marketing
Nations around the globe are captivated with World Cup fever. For the first time, the tournament is in South Africa and having big impacts on the country.
In this edition of Smith Business Close-Up, Smith marketing faculty member Hank Boyd discusses a recent MBA student trip he led to South Africa to learn about the marketing surrounding the World Cup.
The Robert H. Smith School of Business hosted the 2010 annual American Marketing Association (AMA) collegiate mid-Atlantic conference on Feb. 26. The Smith School’s chapter of AMA, TerpAMA, arranged for six diverse marketing companies – including Arnold Worldwide, Constant Contact Email marketing Solutions, OP Digital, National Ad Council, Williams Whittle, and Octagon Sports and Entertainment – to lead sessions and interact with students from the Smith School and other regional business schools.
Thursday, Jan. 14, 2010, 7:30 p.m. Sunday, Jan. 17, 2010, 7:30 a.m. Monday, Jan. 18, 2010, 4:30 a.m.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Roland Rust talks about his new research that can forecast consumer spending better than other econometric models currently used.