Twitter can be a brutal world for customer-service workers, since complaints get aired not just with great vitriol but also very publicly. All companies take virtual punches to the gut, and they have to decide how to respond. "I am so sick of @ATT not working!" "Sitting on the Tarmac at DFW waiting for a gate! Late again #americanairlines." New research from Smith School professor Liye Ma finds that intervening to help people who complain on Twitter is a double-edged sword. It improves the relationship with the firm but also makes that person more likely to complain in the future. Read more...
The University of Maryland’s Robert H. Smith School of Business is happy to welcome nine new faculty members for the 2015-2016 academic year.
2015 terpAMA Undergraduate Marketing Conference. For additional questions, please contact Diane Whitney at email@example.com.
Marketing professor Michel Wedel has been named a Distinguished University Professor – the University of Maryland’s highest academic honor that’s reserved for a limited number of professors whose scholarly activities have brought distinction to the university.
Professor Wang received her Ph.D. in Marketing from the Carlson School of Management at University of Minnesota in 2015. Her research focuses on luxury brands and conspicuous consumption, and social/ interpersonal influence on consumer’s behavior. Her research has been published in Journal of Consumer Research and Psychological Science, and has been covered in the New York Times, Wall Street Journal, Harvard Business Review, BBC News, FOX News, and CNN. She teaches consumer behavior in the undergraduate program.
While interning “Down Under” in Melbourne, Australia, Sam Haugrud, a senior marketing major at the University of Maryland's Robert H. Smith School of Business, celebrated the 4th of July with workplace mentors at NEAS.
Fourteen undergraduate students are in Australia this summer as part of a 10-week program led by Mary Harms, associate clinical professor of marketing. The first two weeks were spent in Melbourne, where the students earned three credits for an upper-level BMGT marketing course. Afterwards, Smith students began working at internships in and around Sydney.
A recent feud between singer Taylor Swift and Apple should help government regulators realize that digital music is not a public good like electricity. Swift taking Apple Music to task for not paying artists royalties for songs streamed during a three-month free trial attests to the power of a few strong artists to dictate to the channels. It also illustrates free market dynamics, Smith School professor P.K. Kannan says. Read more...
Seoungwoo Lee joined the Marketing doctoral program in 2011. Within the quantitative marketing concentration, Seoungwoo's specific research interests target mobile applications, crowdfunding, loyalty programs and eye tracking. His methodological research focuses within dynamic structural econometric models, Bayesian statistics, empirical industrial organization, and cloud/parallel computing. Seoungwoo's dissertation consists of two essays within "Strategic Decision Making on Platforms for Mobile Applications".
The Robert H. Smith School of Business at the University of Maryland is recognized as one of the top research institutions in the world, but it is also a place where students can learn from some of the best teachers in the business. Each year, Smith awards three different honors to its faculty members who have demonstrated a passion for teaching excellence: The Distinguished Teaching Awards, the Krowe Teaching Excellence Awards and the Legg-Mason Award.