Marketing

Undergrads Compete in Annual Marketing Conference

On Friday, Oct. 9, 2015, terpAMA, the University of Maryland’s Bronze Collegiate Chapter of the American Marketing Association hosted its 7th Annual Undergraduate Marketing Conference, where students had the opportunity to expand their skills and their networks by bringing back fantastic Smith alumni to provide their insights and experiences in marketing world to the attendees.

Coming Soon: A Social Media Tool to Predict Elections

The big winner of Tuesday’s Democratic presidential debate — at least in the Twitterverse — wasn't even on the stage. Republican frontrunner Donald Trump gained 60,000 followers with his live tweets during the event. But does it matter? Smith School professor Wendy W. Moe and a colleague from the University of Maryland journalism school are developing a tool to help make sense of social media data. Read more...

The Science of Retweets

What's the best time to tweet, to ensure maximum audience engagement? University of Maryland researchers, including Smith School professor William Rand, have demonstrated that an algorithm that takes into account the past activity of each of your followers — and makes predictions about future tweeting — can lead to more "retweets" than other commonly used methods, such as posting at peak traffic times. Read more...

Diversity in Business

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Hank Boyd talks about diversity in business and the Diversity Fireside Chat event featuring John W. Rogers, Jr., CEO and chief investment officer for Ariel Investments.

The 2nd Diversity Fireside Chat: "Acting on the Board: The New Voices of Corporate America"

Please join us for this complimentary event  presented by the University of Maryland’s Office of Community Engagement and the Smith School. This event is open to all students, faculty, staff and administrators, as well as the University of Maryland and business communities. 

John W. Rogers, Jr.
Chairman, CEO & Chief Investment Officer, Ariel Investments

Time: 
October 9, 2015 - 4:30pm to 6:00pm

The Dangers of Binge Watching — For Hulu and Maybe You

Binge-watching television — taking in a season or more of "Mad Men," "Silicon Valley" or "Scandal" in a couple of days — has become a much-discussed new pastime, made tempting by streaming services such as Netflix, Hulu and Amazon. But new research from Smith School professor Wendy W. Moe suggests dangers for consumers and the advertisers who want to engage with them. Read more...

Will Google Join These Logo Losers?

Google changes its logo every day with clever home page animations, but the latest iteration is more permanent. Weeks after announcing Alphabet, a new parent company, the search engine giant unveiled a new logo on Sept. 1, 2015. Smith School marketing professor Rosellina Ferraro says Google's change is "not so different that it’s going to change anything in consumers’ minds about the brand” — unlike some other companies that have tried logo changes in recent memory. Read more...

Pages

Subscribe to RSS - Marketing