Marketing professors Yogesh Joshi, Liye Ma, William Rand, and information systems professor Louiqa Raschid, tracked Twitter activity for several rock bands for over two years to study how this activity impacts consumer engagement and sales.
Companies that adjust their products or services based on social media feedback might as well be driving blind. Award-winning research from marketing professor Wendy W. Moe shows the correlation between unadjusted social media data and well-developed offline market research is almost zero (0.008 to be exact).
The Graduate Marketing Association and TerpAMA are excited to welcome Jen Wolosoff '08 back to campus to speak to students. Jen is Director of Partner Education and Development at Buzzfeed.
Students at the University of Maryland’s Robert H. Smith School of Business take dozens of courses in business, but there is usually ‘that one class’ that stands out as a game changer, making a profound and lasting impact. We asked our students and alumni via Facebook to tell us about their favorite courses at Smith.
The University of Maryland’s Robert H. Smith School of Business is proud to welcome 22 new PhD students this fall. There are 89 total students in Smith's doctoral program, which is ranked No. 11 in the world by Financial Times (2014).
Here are some fun facts about this year’s incoming PhD students:
Fifteen current and former players, as well as a couple of spouses, participated. In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Hank Boyd talks about the program.
Last week, as the LOreal e-Strat challenge entered a crucial stage, two Smith teams were sitting proudly in first and second place in the North American standings. The competition is far from over, but the leading 176 teams globally will be invited to submit a business plan in addition to their final round of decisions. Ten lucky teams will meet in Paris, April 22, for the finals.
The University of Maryland’s Robert H. Smith School of Business is happy to welcome 12 new full-time faculty members to start the fall semester of 2014.