Marketing

Small Cans of Soda? You May Not Drink Less

For years soda servings have been ballooning. For its first half-century, Coke's main product was a 6.5-ounce bottle. Later came the reign of the 12-oz. can. In recent years, you couldn't get anything smaller than a 20 oz. behemoth bottle from many vending machines. A health-related backlash against sugary drinks has put the industry on the defensive, and one way soda companies are fighting back is by offering small portions. Read more...

Giving Day is March 3

Giving Day returns to the University of Maryland on Thursday, March 3, giving all members of the Robert H. Smith School of Business community the opportunity to boost their contributions through several hourly contests held across campus. From noon until 2 p.m., the Smith faculty and staff’s donations will be eligible for an extra $3,000 prize to be awarded to the Smith School - if they can donate the most money of any on-campus unit within that timeframe.

In Terror Case, Apple and FBI Square Off on Privacy Issues

img src="http://www.rhsmith.umd.edu/files/Images/SmithBrainTrust/iphone6s-2.1.jpg" width="200" height="100" style="float: left;" />In the most inflammatory chapter yet in the war between the government and tech companies over encryption, a federal magistrate judge has ordered Apple to create software that would help the government defeat the security mechanisms on an iPhone 5c owned by Syed Rizwan Farook, who with his wife killed 14 people in San Bernardino, in December. Apple is fighting the order. The Smith School's William Rand explains the logic behind Apple's controversial stand. Read more ...

Marketing Lessons from the Late Van Munching Jr.

Though it was Leo Van Munching Sr. who introduced Heineken to the United States, it was his son who brought the company’s marketing strategy into the modern age. “While his father felt that Heineken was a serious brand for serious beer drinkers, Van Munching Jr. encouraged a more fun, humorous take on the brand that attempted to appeal to a younger generation, while never losing Heineken's focus on quality,” says Smith School professor William Rand, reflecting on the recent death of the Smith School benefactor. Read more...

The Retail Blues

Here's good news if you're looking for discounts, bad news if you're in the retail industry: Third quarter 2015 was brutal for much of the retail sector. For analysts, the mystery is why few people used the windfall from low gas prices to splurge on themselves or their families. In expectation of such spending, retailers let their inventories rise, a decision some now regret. Read more...

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