Marketing

Smith's Marketing Program Cited Among 13 Best by BusinessWeek Onlinev

BusinessWeek online's "MBA Insider" cites the Smith School as one of 13 business schools receiving "high marks from graduates for exceptional marketing coursework as part of an MBA." The "MBA Insider," recently introduced by BusinessWeek, is a premium online guide that gives readers detailed information about b-school programs, applications, interviews, admissions, alumni advancement and other topics of interest to potential MBA students.

Freshmen Present Plans to Corporate Sponsors at Strategy Board Competition

Showcasing their business savvy for more than a dozen high-powered companies, 72 freshman College Park Scholars (CPS) students competed in the 6th Annual Strategy Board Competition, on Dec. 11, 2003. In the competition, student teams study and make strategic recommendations for real-world companies. Each team illustrates its recommended strategy on a display board, which is evaluated by a team of three judges, including a representative of the company.

UMD-Smith Experts Comment on Ebola Social Media, Supply Chain Implications

Officials are applying social media, such as the CDC Emergency Twitter handle, to disseminate Ebola-related information and using wireless networks to track and predict outbreak patterns and locate individuals exposed to the virus. Companies concurrently are monitoring for threats to their supply chains, such as the Ivory Coast cocoa supply.

Kalinda Ukanwa

Kalinda Ukanwa started the program in Fall 2013.  Prior to that, Kalinda was an industrial engineer, financial analyst, and executive at digital, entertainment, and leisure firms such as Walt Disney, Citigroup, Viacom, and Kaplan.  Her research interests are in the quantification of fun--developing quantitative marketing models to gain insight into the consumption of digital, entertainment, and leisure activities. Kalinda is a recipient of the University of Maryland Graduate School University Fellowship. 

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