Fourteen undergraduate students are in Australia this summer as part of a 10-week program led by Mary Harms, associate clinical professor of marketing. The first two weeks were spent in Melbourne, where the students earned three credits for an upper-level BMGT marketing course. Afterwards, Smith students began working at internships in and around Sydney.
A recent feud between singer Taylor Swift and Apple should help government regulators realize that digital music is not a public good like electricity. Swift taking Apple Music to task for not paying artists royalties for songs streamed during a three-month free trial attests to the power of a few strong artists to dictate to the channels. It also illustrates free market dynamics, Smith School professor P.K. Kannan says. Read more...
Seoungwoo Lee joined the Marketing doctoral program in 2011. Within the quantitative marketing concentration, Seoungwoo's specific research interests target mobile applications, crowdfunding, loyalty programs and eye tracking. His methodological research focuses within dynamic structural econometric models, Bayesian statistics, empirical industrial organization, and cloud/parallel computing. Seoungwoo's dissertation consists of two essays within "Strategic Decision Making on Platforms for Mobile Applications".
The Robert H. Smith School of Business at the University of Maryland is recognized as one of the top research institutions in the world, but it is also a place where students can learn from some of the best teachers in the business. Each year, Smith awards three different honors to its faculty members who have demonstrated a passion for teaching excellence: The Distinguished Teaching Awards, the Krowe Teaching Excellence Awards and the Legg-Mason Award.
Congratulations to the 1,200 students who graduated from the University of Maryland’s Robert H. Smith School of Business on Thursday, May 21, 2015, at the Xfinity Center! The Smith School celebrated with two ceremonies – the first for undergraduates and the second for masters and PhD students.
The University of Maryland’s Robert H. Smith School of Business community came together to celebrate the achievements of full-time MBA students at the 4th Annual MBA End-of-the-Year Banquet on May 14, 2015, held at the College Park Marriott Hotel and Conference Center.
The University of Maryland’s Robert H. Smith School of Business community came together on May 7, 2015, to celebrate the achievements of top undergraduate students at the 15th annual Dean’s Undergraduate Senior Awards Dinner. More than 60 students, faculty and staff enjoyed a dinner at Van Munching Hall.
Smith School Professor and Assistant Dean Rebecca Ratner talks with Huff Post Live today, Wednesday, April 29 at 4 p.m./EDT.
Many people feel embarrassed about doing fun activities alone, such as dining out or going to a movie. Ratner's research finds that when solo consumers do venture out, they enjoy themselves more than they expect. The challenge for companies that offer fun experiences is to figure out how to market to solo consumers.
A team of four undergraduates from the University of Maryland’s Robert H. Smith School of Business took home first place in this year’s Wake Forest Marketing Summit, a case competition held annually at WFU’s campus in Winston-Salem, N.C. After 10 days of preparation and two intense days of competition, the students returned triumphantly to College Park with the first place trophy and $8,000 in prize winnings. Smith won the competition in 2013 and 2009.