Roland is well-read – as in, everyone has read Roland’s research. Roland Rust’s publications could fill an entire bookcase in McKeldin Library. His hundreds of peer- reviewed articles, the research citing his work, and his books, including Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy, have changed the world of marketing.
More than 500 marketing experts from around the world attended the INFORMS 25th Annual Marketing Science Conference hosted by the Robert H. Smith School of Business, June 12-15, 2003. With 12 concurrent sessions and more than 400 presentations, the conference was the largest ever held at the school, and the largest Marketing Science Conference ever organized.
The Smith School has opened a new behavioral research laboratory that combines state-of-the-art technology with traditional resources to conduct advanced behavioral research in business. The Netcentric Behavioral Laboratory enables Smith School faculty and doctoral students to conduct research in a dedicated workspace, which features 18 networked computer workstations; leading behavioral research software applications; and video and audio taping capabilities. Four team rooms, also outfitted with computer workstations and software, complement the main lab space.
Robert H. Smith '50 signed it in green directly below a logo that bears his name. University of Maryland President C. D. Mote Jr. signed it simply Dan Mote. Dean Howard Frank was the first to sign it; Justin Silbert, senior decision and information sciences major, was the last. Some, like John Hoss Cartwright, made it a work of careful deliberation. Others offered a bold, undecipherable, highly stylized scrawl.
Faculty and Staff are invited to come learn about the features of the new Smith Intranet and how the intranet can be used in their day to day work at the Smith School.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, host Jeff Salkin sits down with Anastasiya Pocheptsova to talk about her research that examines how consumers make purchasing and renting decisions.
Marketing professors Yogesh Joshi, Liye Ma, William Rand, and information systems professor Louiqa Raschid, tracked Twitter activity for several rock bands for over two years to study how this activity impacts consumer engagement and sales.
Companies that adjust their products or services based on social media feedback might as well be driving blind. Award-winning research from marketing professor Wendy W. Moe shows the correlation between unadjusted social media data and well-developed offline market research is almost zero (0.008 to be exact).
The Graduate Marketing Association and TerpAMA are excited to welcome Jen Wolosoff '08 back to campus to speak to students. Jen is Director of Partner Education and Development at Buzzfeed.