Coaching 21st Century Leaders – Robert H. Smith School of Business, University of Maryland

Module #1

Dates: Oct. 17-18, 2013

Challenges of Global Leaders

In both the public and private sector, the challenges of leaders are accelerating as technology helps topple countries, ethics issues are continually front-page news, and the interdependence of the global economy takes center stage. Leaders must manage an increasingly diverse and global work force, know how to lead virtually, accomplish more with fewer resources, and champion corporate responsibility and sustainability. It is not surprising that the leaders whom we coach may feel “in over their heads”. In the first day of our leadership coaching journey together, we will explore these leadership challenges and how we can serve our clients better as we broaden our body of distinctions about their leadership challenges. We will project into the future as we learn about the strengths and uniqueness of the next generation of leaders and what it will take for them to be the leaders who will save our planet. We will learn from each other about the leadership challenges we are noticing in our practice, how we are coaching our clients to become resilient, mindful, and inspiring leaders, and what we must do to contribute to the leadership development of “the next great generation.”

Learning Objectives:

Broaden the coach’s body of distinctions about leadership and the current and future challenges of leadership
Understand the impact of these challenges on coaching great leaders

The Business of Coaching

The Dingman Center for Entrepreneurship in the Smith School of Business at the University of Maryland is known for its research and support of entrepreneurs. We will explore best practices in entrepreneurship for coaches, and debate the benefits and impact of social media in our coaching business models. During this module we will also have a panel of local corporate HR executives who are responsible for hiring external executive coaches. They will discuss their criteria for selecting coaches and answer our questions about their processes and their future plans for coaching, both internally and externally.

Susan Samakow will lead us in a robust discussion of successful business models for coaching as we share what works, what doesn’t, and what we can do to grow our business. In addition, a branding expert will provide guidance on how to develop our personal brands, whether for our coaching business or for individuals within a corporate setting.

Learning Objectives:

Learn best practices in entrepreneurship, including the use of social media
Understand the criteria used by corporate executives for hiring external coaches
Increase knowledge of successful business models for coaching
Develop an approach to branding your business

Faculty

Carol Graser
Executive Coach, PCC

Carol Graser is an Associate with the Center for Leadership, Innovation and Change (CLIC), an adjunct professor with the MBA Program at the Robert H. Smith School of Business, and a Leadership Coach and founder of NextGen Leaders. Carol works with senior executives globally who are leading enterprise wide transformations and are facing significant challenges leading in turbulent times. She also works with leaders who have stepped into new roles, helping them take their leadership to the next level. She is part of a team of executive coaches within the Smith School and has also previously worked with Children’s Hospital executives and executives of other hospitals. She co-directed the CLIC Advanced Senior Coaching Program at the Smith School. Carol earned her coaching certification in the Georgetown University Leadership Coaching Certification Program, and has earned the Professional Coach Certification (PCC) with the International Coach Federation. She is qualified to debrief the Hogan Assessment inventories, DISC profile, Strength Deployment Inventory (SDI), the KAI Creativity Scale, and has used several customized 360 instruments.

Karen McSteen
Principal, Brand Matters

Karen McSteen, principal of brandMatters and a member of the CLIC Advisory Council, brings over 25 years of experience helping Fortune 500 companies identify and develop strategies to maximize emerging opportunities in the areas of field operations, corporate marketing, executive leadership and brand management. She also specializes in applying these branding principles to individuals within organizations and to small businesses and consulting firms. McSteen focuses on developing brand-centered approach for her clients, a highly-effective strategy she honed in her leadership roles as AOL's Senior Vice President of Brand Strategy and Brand Vice President at Marriott International, and later from multiple strategic assignments at E! Entertainment, The Ritz-Carlton Hotel Company, the National Restaurant Association and many others. "Living Your Brand" should be a key element of your coaching business strategy.