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Presenters &
Organizers
 Robert
H. Spicer, II
Robert H. Spicer, II serves as Executive
Vice President/Chief Information Officer
for Chevy Chase Bank. Prior to joining
Chevy Chase in 1984, Mr. Spicer had over
18 years of experience in information
technology. He has served as Vice
President/CIO for Honolulu Federal
Savings and Loan, Hawaii Branch Manager
for Systems Consultants, Inc., Senior
Systems Engineer for McDonnell Douglas,
System Programmer for Univac/Apollo, and
a member of the Senior Advisory Group
for Computer Data Systems.
 Mario
Cardullo, P.E.
Mario Cardullo serves as the
counselor on technology and
entrepreneurship to the Under Secretary
of Commerce for the International Trade
Administration. Author of over 130
papers, books and articles in the fields
of management of technology, technology
entrepreneurship, energy, and systems
engineering, Cardullo has also served as
a technology advisor to
the State Science and Technology
Commission of the People's Republic of
China and as consultant to information
technology companies, including
technology strategy for Bio Mass
Technology, the American Red Cross, the
Japanese utility industry, U.S.
Department of Energy, Italian natural
gas industry, International Energy
Agency, and other major technology
enterprises. He has been the founder or
principal in a number of technology
companies. In 1970, as the chief
executive officer of Communication
Services Corporation, Cardullo developed
one of the first digital systems for the
use of standard telecommunication system
for the acquisition and the computer
processing of medical data. He is the
inventor of one of the basic patents for
the "RFID-TAG" devices (E-Zpass, Fast
Toll, etc.), for which he was nominated
for the Lemelson-MIT Prize (2003) and
the Presidential National Medal of
Technology (2004). Cardullo was the
first planning officer of the
Communications Satellite Corporation
(COMSAT), where he conceived of the
Maritime and Mobile Communications
Satellite Program (IMARSAT) and the
highly successful Rescue Satellite
System. Mr. Cardullo was awarded the
Bronze Medal for Outstanding Service
from the U.S. Department of Energy, in
addition to numerous other awards and
official recognition.
Cardullo has served on the faculties
of the Virginia Polytechnic Institute,
Pamplin College, George Washington
University, University of Texas at
Austin, Said Business School of Oxford
University, Polytechnic Institute of
Dubai, United Arab Emirates, and Hull
and Bath Universities of the UK. He is
currently a visiting faculty member at
the Robert H. Smith Business School,
University of Maryland, where he teaches
globalization of knowledge management.
 John K.
Cuddeback, MD, PhD
Dr. Cuddeback is chief medical
information officer at MedStar Health.
He is responsible for MedStar's clinical
information systems strategy, including
information systems at the point of
care, data resources to support the
analysis and improvement of clinical
processes, and MedStar's e-Health
initiative, which is focusing on tools
to enhance quality and improve
productivity in physician offices. He
also led MedStar's HIPAA initiative.
Prior to joining MedStar Health, Dr.
Cuddeback served as CIO and later as
Vice President for Health Policy at
Shands HealthCare, the clinical
enterprise of the University of Florida.
He led the development of Florida's
first statewide hospital quality report
for the state's Agency for Health Care
Administration, in collaboration with
the Florida Hospital Association and the
Florida Medical Association. He earned
his Doctor of Medicine and Doctor of
Philosophy degrees from Indiana
University.
 Rob
Deichert
Rob Deichert serves as the director
of operations for Advertising.com. He
oversees the daily execution and
management of the company's interactive
advertising campaigns. In this role, he
leverages his extensive experience in
the interactive space to consult on and
append online marketing strategies for
Advertising.com's advertiser and
publisher clients. This includes
evaluating campaigns in real-time to set
and adjust pricing strategies to meet
client goals.
Advertising.com conducts strategic
direct-response and brand marketing
campaigns that guarantee bottom-line
results for their clients. From Web ads
to search listings, the company offers
diverse tactical tools, innovative
thinking and the most expansive reach in
the industry.
Prior to Advertising.com, Deichert
worked within the beverage and paint
industries for Mars & Co, a management
consulting firm. He graduated Phi Beta
Kappa from The Johns Hopkins University
with a BA in economics. This December,
Deichert looks forward to graduating
from the Robert H. Smith School of
Business, as he will receive his MBA.
 Aidan
Farrell
In his current role within AstraZeneca,
Aidan Farrell applies over 25 years of
information management/technology
experience towards the development and
management of discrete HIT initiatives
supporting the AstraZeneca Emerging
Business Technologies unit. In
particular, Mr. Farrell monitors the HIT
and Quality external environment and
coordinates internal efforts to
capitalize on the rapid advances of HIT.
Mr. Farrell's unit was responsible for
the development and execution of various
pilot initiatives utilizing electronic
prescribing, electronic health records,
and personal health records.
Mr. Farrell has held numerous
positions during his 20 years within the
pharmaceutical industry, primarily those
focused on the application of new
technologies. Mr. Farrell has also
served as Group Director, Information
Management Consulting at SDMS, an
independent disease management company
focusing on Web-based health care
outcomes.
Mr. Farrell earned a Bachelor of Arts
degree in Mathematics from the
University of Delaware, where he has
also completed graduate work in
information management.
 Mark W.
Ferrel
Mark W. Ferrel is chairman, president,
and CEO of Universata Inc.. Universata
is an information exchange corporation,
specializing in the electronic release
of medical records. He has developed
custom solutions for the Federal Deposit
Insurance Corporation - FDIC,
Comptroller of the Currency - OCC, a
division of the US Treasury, Science
Applications International Corporation -
SAIC, KPMG, and MCI. He architected the
Babelfish product for Universata,
providing unidirectional intra- and
extra-application integration at the
data level within or between
organizations.
In 2000, Mr. Ferrel launched
Universata to offer exchange solutions
to health care. Universata developed
PHI-nd IT, an electronic Protected
Health Information Release Management
System, and EMRX-Electronic Medical
Record Exchange. Prior to Universata,
Mr. Ferrel served as
senior technical member of the Energy
Pavilion team for SAIC. Energy Pavilion
was both an energy exchange and a
vertically integrated,
business-to-business, e-commerce,
transaction-enabled, Web-portal site.
The exchange engine they created is
currently running the world's
largest online energy exchange. EMRX,
Universata's new Electronic Medical
Records Exchange, is their first
privately branded exchange.
 Steve
Labkoff, MD
Dr. Labkoff is director, team leader,
U.S. business technology and information
science in the Pfizer Global
Pharmaceutical (PGP). He leads the
Strategic Technology Group as an
internal consultant for US Planning and
Business Development, the Pfizer
Strategic Investment Group and the
Pfizer Helpful Answers Program. He
previously worked as the Business
Technology Manager for the Global Learning and
Development Group. His current areas of
interest include current trends in eHealth, such as the emergence of
Regional Health Information
Organizations, the National Health
Information Network and topics such as
ePrescribing and standards development.
In addition to his regular duties at
Pfizer, Dr. Labkoff has been actively
involved in the Academic Alliance for
AIDS Care and Prevention in Africa.
During that time he designed and
constructed the infrastructure for the
new Infectious Disease Institute, an HIV
out patient hospital at the Makerere
University School of Medicine, Kampala,
Uganda.
Previously, Dr. Labkoff was an
instructor of Medicine and Medical
Informatics at Brigham and Women's
Hospital, Harvard Medical School. While
there he practiced Internal Medicine at
the Brookside Community Health Center
while maintaining a teaching appointment
at the medical school. His areas of
research included the use of hand-held
computers in medicine, the
electronic health record, e-learning,
and the use of multimedia in medical
educational settings.
Dr. Labkoff, an Internist, did his
medical training at the University of
Pittsburgh and at the Albert Einstein
Medical Center, Philadelphia. He is an
active member of the American College of
Physicians, the American Medical
Informatics Association, the Health
Information Management Systems Society,
the eHealth Initiative, the National
Alliance for Health Information
Technology, and several other
professional organizations.
 Ross
D. Martin, MD, MHA
Dr. Martin is a director of business
technology at Pfizer Inc, where he
focuses on eBusiness development,
technology standards, and policies for
electronic prescribing, electronic
medical records, the emerging nationwide
health information network (NHIN), and
continuing medical education. He is an
active member of numerous health
information technology standards
development organizations. Martin serves
on the board of trustees for the
National Council for Prescription Drug
Programs (NCPDP), the board of directors
for the American National Standards
Institute's Health Information
Technology Standards Panel (ANSI HITSP),
the American Medical Association's
Health Information Technology Practice
Advisory Committee (AMA HITPAC), and the
executive committee of MedBiquitous. He
also actively participates in the HIMSS,
HL7, ASTM, and Global Alliance for
Medical Education (GAME). He was the
first recipient of NCPDP's Rising Star
Award in 2004.
Prior to joining Pfizer in 2001, he
worked as an obstetric house physician,
an urgent care
physician, a consultant in managed care
and medical informatics, and as a
professional writer.
His peripatetic educational journey
included a BA in political science from
Wright State
University, a medical degree from the
University of Cincinnati, a master of
health services
administration degree from Xavier
University, and an NIH fellowship in
medical informatics at
the Harvard/MIT Division of Health
Sciences & Technology.
The Quest for Interoperability in
Healthcare: Standards and Their Impact
on the US Healthcare Information
Technology Landscape
Dr. Martin will provide an overview
of recent efforts to harmonize HIT
standards in the US through
public-private partnerships being
orchestrated by the Office of the
National Coordinator for Health
Information Technology (now known as
"The ONC"). HIT standards are seen as a
key requirement for achieving
interoperability among electronic
medical records, personal health
records, electronic prescribing and the
emerging nationwide health information
network.
 Daniel
Nolle
Daniel Nolle is a senior financial
economist with the Office of the
Comptroller of the Currency (OCC). He is
responsible for research and policy
advice on bank technology, international
banking, and banking structure issues.
Dr. Nolle has contributed to the work of
the Basle Committee on Banking
Supervision in the areas of electronic
banking and electronic money. Prior to
joining the OCC he taught international
economics at Middlebury College, and was
an Economist at the Federal Reserve Bank
of New York. His publications include
articles on bank technology,
international banking, and international
trade and finance. He received a Ph.D.
in economics from Johns Hopkins
University.
 Victor
Plavner, MD
Victor Plavner is the lead physician
involved with initial planning,
developing and implementing a consortium
of independent physicians, community
hospitals and tertiary care hospitals,
including Johns Hopkins Medicine,
University of Maryland Medicine and
MedStar Health System, in the creation
of a regional clinical electronic data
sharing initiative. His work includes
establishing a public-private
partnership involving the Federal
Government and the State of Maryland in
addition to other statewide health care
related organizations.
Dr. Plavner was responsible for the
start-up and strategic development of
Maryland Primary Care Physicians, a
70-provider multispecialty physician
group and Physician Management Group, a
medical management service organization.
He received his Doctor of Medicine from
George Washington University School of
Medicine.
 Barry
N. Shufeld
Barry Shufeld is senior advisor to
BearingPoint Inc., an advisory board
member of Hospitality Technology
Magazine, and principal of BNS
Associates LLC, an interim CIO and IT
services consulting practice with
clients including hospitality, retail,
legal, manufacturing, and data center
operations. Prior to his current
position, he has served as CIO at a
number of large corporations including:
senior vice president & chief
information officer, Finlay Enterprises;
senior vice president, Information
Services & Technology, Triarc Companies
Inc.
Mr. Shufeld's expertise has been
demonstrated during a variety of company
acquisitions including the IT due
diligence and post acquisition
operations, technology and
organizational turnaround challenges. He
led the building, relocation, and
management of multiple data center
facilities, in addition to data center
decommissioning, and negotiated hot and
cold site disaster recovery agreements.
He took control and rebuilt technology,
enterprise applications, program
management, warehouse distribution
center system, EDI, and office services
organizations. He designed and
implemented a new portfolio of royalty,
financial, licensing and sales/marketing
systems. He delivered technology plans,
controls and quality systems deployment,
methodology implementation and security
programs, policies, and standards.
Barry received his B.S. degree in
Information Systems Management from The
University of Maryland's Robert H. Smith
School of Business and his M.B.A. degree
in Information Technology Management
from Fairleigh Dickinson University.
 Scott
Weitzman
Scott Weitzman is senior director of
business development at Power
Information Network (PIN), LLC, an
affiliate of J.D. Power and Associates.
He is responsible for recruiting
retailers into the PIN network;
negotiating alliances with major
dealership groups and consolidators,
specifically the Ward's Dealer Business
Top 100 Dealer Groups in the USA;
creating strategic alliances with
industry leaders in the remarketing, F&I
and online sectors of the automotive
industry; and managing accounts with
major dealer groups such as AutoNation,
Asbury, Planet, and UAG, among others.
Mr. Weitzman has more than 15 years
of extensive, hands-on automotive
experience, including sales, marketing,
planning, and distribution. Prior to
joining PIN, Mr. Weitzman was senior
director of Internet research at J.D.
Power and Associates where he was
responsible for guiding the firm's
Internet automotive research and
analysis, and assessing the relationship
between the Internet and automotive
distribution channels for various
syndicated studies. Prior to that, he
worked for Autobytel.com, where he was
responsible for the management and
development of new- and used-vehicle
referral products, as well as the daily
operation and strategic direction of
them. He also directed expansion in the
used-vehicle market for CyberStore,
Autobytel.com's used-vehicle program.
Prior to joining Autobytel.com,
Mr. Weitzman spent 10 years with Ford
Motor Company in a variety of marketing
and sales positions, including planning
and distribution manager for Ford
Division, where he oversaw the field
sales force and vehicle distribution for
all dealers in the Mid-Atlantic states.
He also served as market representation
manager for Ford Division in franchising
and dealer placement. Exposed to the
retail automotive industry at an early
age, Mr. Weitzman worked with the DiFeo
Automotive Group in Northern New Jersey
as a service
advisor, parts counter person, sales
consultant and later in fleet sales. Mr.
Weitzman earned a bachelor's degree in
economics from Swarthmore College and an
MBA in marketing from the Stern School
of Business at New York University.
 Howard
Frank, PhD
Howard Frank has been dean of the Robert
H. Smith School of Business since 1997.
Previously, he was director of the
Defense Advanced Research Projects
Agency's (DARPA) Information Technology
Office, where he was responsible for
DARPA's research in advanced computing,
communications, software, language
systems, and human-computer interaction.
Before joining DARPA, Frank was
founder, chairman, and CEO of Network
Management, Inc.; president and CEO of
Contel Information Systems (a subsidiary
of Contel); president, CEO, and founder
of Network Analysis Corporation; a
visiting consultant within the Executive
Office of the President of the United
States in charge of network analysis
activities; and an associate professor
at the University of California,
Berkeley. He is a Fellow of the
Institute of Electrical and Electronic
Engineers, a Fellow of the Institute for
Operations Research and the Management
Sciences (INFORMS), and a member of the
National Academy of Engineering. Frank
is a former senior fellow and current
board member of the Wharton School's SEI
Center for Advanced Studies in
Management.
 Ritu
Agarwal, PhD, Program Co-Chair
Ritu Agarwal is the Dean's Professor of
Information Systems and director of
the Center for Health Information and
Decision Systems at the Robert H. Smith
School of Business. She has published
over 50 papers on information technology
in journals such as Information
Systems Research, MIS Quarterly,
Communications of the ACM, Journal of
Management Information Systems, Decision
Sciences, IEEE Transactions, and
Decision Support Systems. Her
research focuses on how organizations
derive value from information technology
through adoption, diffusion and creative
use, and the design and structuring of
IT activities to maximize business
innovation. She received her Ph.D. from
Syracuse University.
 G.
"Anand" Anandalingam, PhD
Anand Anandalingam is the chair of
the department of decision and
information technologies and the Ralph
J. Tyser Professor of Management Science
at the Robert H. Smith School of
Business, University of Maryland. His
research focuses on telecommunication
networks, and electronic markets'
design, economics, industry analysis,
strategy, and policy. He also works on
global information systems strategy.
Anandalingam has published more than 75
papers in refereed journals, and has
guest-edited volumes on electronic
markets for Management Science,
and on hierarchical optimization for
Annals of Operations Research. He is a
senior member of the Institute of
Electrical and Electronics Engineers,
and INFORMS (Institute for Operations
Research and the Management Science).
Anandalingam serves on the editorial
board of Telecommunications Systems,
and Networks and Spatial Economics,
and as the associate editor of
Operations Research. His Ph.D. in
operations research is from Harvard
University.
 Arjang
Assad, PhD
Arjang Assad has conducted research in
operations management, optimization of
distribution systems, and mathematical
programming. He has published over 60
research articles and six scholarly
books and compilations in these areas.
His last book focuses on award-winning
implementations of management science
models. From 1994 through 1997, Assad
directed the IBM Total Quality Project,
which won the 1996 innovative
instruction award from the Maryland
Association of Higher Education.
He has been an associate editor for
Transportation Science, Production
and Operations Management, Operations
Research, and the INFORMS Journal
on Computing. His teaching awards
include the Allen J. Krowe Award for
Innovation in Teaching and the 1999
Lilly-Center for Teaching Excellence
Fellowship. Assad has worked with an
extensive array of manufacturing
companies through consulting activities,
group research projects, and executive
programs. His PhD is in management
science from Massachusetts Institute of
Technology.
 Joseph
Bailey, PhD, Program Co-Chair
Joe Bailey is research associate
professor of Decision and Information
Technologies and the director of the
Center for Electronic Markets and
Enterprises, Robert H. Smith School of
Business. His research and teaching
interest span issues in
telecommunications, economics, and
public policy with an emphasis on the
economics of the Internet, particularly
technologies and market opportunities
that promote the benefits of
interoperability. He is currently
studying issues related to the economics
of electronic commerce and how the
Internet changes competition and supply
chain management. He earned his Ph.D.
from the Massachusetts Institute of
Technology.
 Sanjay
Gosain, PhD
Sanjay Gosain is an assistant professor
of information systems in the Decision
and Information Technologies department
at the Robert H. Smith School of
Business. His research broadly addresses
the drivers of effective IT design, use,
and value leverage in inter- and
intra-organizational settings. He is
interested in the design of information
systems and examining their impact in
three areas - enterprise process
coordination, management of knowledge,
and nurturing of social relationships.
He is also interested in strategic
issues related to organizational
transformations that leverage IT. His
research articles have been presented at
International conferences and published
in leading academic journals. Sanjay's
research has been supported by the
Carnegie-Bosch foundation, the
RosettaNet consortium, and by the Center
for Electronic Markets and Enterprises.
Sanjay received a B.E. in computer
science from the University of Roorkee ,
India (1989), a P.G.D.M. from the Indian
Institute of Management, Ahmedabad ,
India (1993), and his Ph.D. in
information systems from the University
of Southern California , Los Angeles ,
USA (2000). Before pursuing an academic
career, Sanjay worked at CMC Ltd and
Citibank NA.
 Wendy
Moe, PhD
Wendy Moe's research interests lie in
modeling online consumer shopping
behavior and early sales forecasting.
Her recent work focuses on developing
statistical methods and models for
online internet data. Specifically, she
examines online purchasing conversion
behavior and how it can be predicted by
in-store browsing behavior as it is
observed and recorded in clickstream
data. Professor Moe has also developed
several early forecasting models that
can predict the sales of entertainment
products early in their lifecycles and,
in some cases, even before the actual
launch of the product. Her research has
appeared in Marketing Science,
Journal of Marketing Research,
Management Science, Journal of
Interactive Marketing, Journal of
Consumer Psychology, and Journal
of Public Policy and Marketing. Her
research has won several awards
including the MSI Alden G. Clayton
Dissertation Proposal Competition and
honorable mention for the AMA Howard
Award. In 2003, Professor Moe was
selected by MSI to be one of the leading
young scholars in the field of
marketing.
She has consulted for several firms
such as Intel and CDNOW in developing
state-of-the-art statistical models to
forecast sales. Prior to her academic
career, Professor Moe has had extensive
experience in the consumer packaged
goods industry working with A.C.
Nielsen. In their Advanced Analytics
group, she developed models and
consulted to several major international
brands regarding their pricing and
promotional response in the market.
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