Distinguished Speaker: Gurcharan Das
Author of The Difficulty of Being Good: On the Subtle Art of Dharma
Monday, September 20, 1:30 – 2:30 p.m.
Van Munching Hall Executive Dining Room (2517)
The Smith School CIBER invites you to attend a guest lecture by Gurcharan Das,
who will discuss his book The Difficulty of Being Good: On the Subtle Art of
(2009). This book interrogates the epic, Mahabharata, in order to answer the question,
‘why be good?’
His international bestseller, India Unbound, was a narrative account
of India from Independence to the global information age, and has been published
in 17 languages and filmed by the BBC. He writes a regular column on Sundays for
the Times of India, Dainik Bhaskar, Eenadu, Sakal and other papers and
periodic guest columns for the Wall Street Journal, Financial Times, Foreign
Affairs, and Newsweek.
Gurcharan Das graduated with honors from Harvard University in Philosophy,
Politics and Sanskrit. He later attended Harvard Business School (AMP). He was CEO
of Procter & Gamble India and later Managing Director, Procter & Gamble Worldwide
(Strategic Planning). In 1995, he took early retirement to become a full time writer.
He is currently on the boards of a number of companies and is a regular speaker
to the top management of the world’s largest corporations. His other literary works
include a novel, A Fine Family, a book of essays, The Elephant Paradigm, and an
anthology, Three English Plays.
The first fifty people to arrive at the event will
receive a free copy of the book. Registration is required.
Special Acknowledgement and
Recognition for Publicity:
Develop Empower and Synergize India (DESI) &
DESI Involved Community Events