Distinguished Speaker: Gurcharan Das
Author of The Difficulty of Being Good: On the Subtle Art of Dharma

Monday, September 20, 1:30 – 2:30 p.m.
Van Munching Hall Executive Dining Room (2517)
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Gurucharan DasThe Smith School CIBER invites you to attend a guest lecture by Gurcharan Das, who will discuss his book The Difficulty of Being Good: On the Subtle Art of Dharma (2009). This book interrogates the epic, Mahabharata, in order to answer the question, ‘why be good?’

His international bestseller, India Unbound, was a narrative account of India from Independence to the global information age, and has been published in 17 languages and filmed by the BBC. He writes a regular column on Sundays for the Times of India, Dainik Bhaskar, Eenadu, Sakal and other papers and periodic guest columns for the Wall Street Journal, Financial Times, Foreign Affairs, and Newsweek.

Gurcharan Das graduated with honors from Harvard University in Philosophy, Politics and Sanskrit. He later attended Harvard Business School (AMP). He was CEO of Procter & Gamble India and later Managing Director, Procter & Gamble Worldwide (Strategic Planning). In 1995, he took early retirement to become a full time writer. He is currently on the boards of a number of companies and is a regular speaker to the top management of the world’s largest corporations. His other literary works include a novel, A Fine Family, a book of essays, The Elephant Paradigm, and an anthology, Three English Plays.

The first fifty people to arrive at the event will receive a free copy of the book. Registration is required. REGISTER NOW

Special Acknowledgement and Recognition for Publicity:
Develop Empower and Synergize India (DESI) & DESI Involved Community Events (DICE)