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Executive Workshops
SMPS University: Leadership Advancement Program
The inaugural class of SMPS University was launched on October 20, 2011. Session
1 was held in the Executive Education facilities of the Robert H. Smith School of
Business, University of Maryland, on October 20-21, 2011. The purpose of the program
is to give participants critical business management knowledge needed to increase
their firm’s profitability, as well as the leadership skills required to establish
themselves as leaders, in their firms and in their industries.
Carolyn Ferguson, past president of SMPS, and Kevin Hebblethwaite, president
elect of SMPS, worked with Janet Wagner, Academic Director and Director of the Center
for Excellence in Service, and Greg Hanifee, Assistant Dean of Executive Programs
at Smith, to design a curriculum especially for marketers and business developers
in architecture, engineering, and construction. The program targets AEC professionals
who strive to support senior management with essential business information, guide
the strategic direction of their firms, and advance to leadership positions. The
program integrates marketing, business development, and service management principles
into the strategic plan of the professional services firm, clearly illustrating
their crucial roles in the business model of a successful practice.
In Session I, nineteen professionals from architecture, engineering, and construction
firms participated in modules on service marketing strategy, service marketing research,
service accountability, and financial management. Attendees were marketing directors
and business development specialists from firms based in 11 states, some from as
far away as California, Washington, Arizona, and Texas. Modules were taught by professors
Michael Faulkender, Roland Rust, Joydeep Srivastava, and Janet Wagner.
Dinner on the evening of October 20 featured a speech on the use of social media
in business-to-business marketing by Nancy Kaplan, a strategic management consultant
who specializes in social media strategy. Ms. Kaplan is an adjunct faculty member
in marketing, and a member of the marketing department’s corporate advisory board.
Participants returned to the area for Session 2, which was held at the Ronald
Reagan Building in Washington DC, on November 17-18, 2011. This session focused
on new service development, leadership, and organizational behavior. Upon completing
the program, participants received a certificate documenting their mastery of the
information and skills covered in the curriculum.
Please click
here to download the schedule for 2012 program
CES AND CAME-PERU DELIVER GLOBAL PROFESSIONAL LEADERS PROGRAM
The Global Professional Leaders program is a five-day program designed to deliver
world-class executive education to leaders of businesses from Central and South
America. The program, offered on October 10-14, 2011, introduced the latest thought
leadership to Central and South American executives focused on building new markets
and stronger, more relevant companies. The program was led by CAME-Peru and is being
developed in cooperation with Center for Excellence in Service Faculty Fellows and
“International Network of Training Institutions Intermediate Directive”.
Areas of
learning and solution approaches included:
- Global Strategy - what the macroeconomic environment means to companies
that seek to grow domestically or internationally.
- Marketing Superiority - how can companies differentiate their business in
an increasingly competitive world? What 'customer service excellence' means
in today's global economy.
- Operational Excellence - Building project management professional skills
is a must - how can your company make the next leap to 'operational excellence'?
What differentiates the 'good' from the 'great' when it comes to operations?
- Transformational IT - Companies that succeed today define the curve in IT
versus playing catch-up. Discover how their business models provide cultures
of innovation and change the demand curve through IT disruption.
- Informative Site Visits – join us for visits to local multi-nationals and
international organizations to learn current approaches and insights into the
global economy.
Attendees received:
- University Certificate from the University of Maryland's Robert H. Smith
School of Business.
- Network of faculty and executives.
- Site visits and interaction with international companies and organizations.
- Classroom learning facilitated by academic and practitioner experts.
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