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Research, Books, and Honors
Books
Marketing faculty members publish
regularly in the leading marketing
journals, and have written a number of
influential
books.
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Customer
Equity
The total of all of the lifetime values
of all of the firm's current and future
customers is the firm's
customer
equity.
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Return on
Quality
The Return on
Quality (ROQ) approach is
characterized by the following
assumptions:
- Quality is an investment,
- Quality efforts must be
financially accountable,
- It is possible to spend too much
on quality, and
- Not all quality expenditures are
equally valid.
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Award-Winning Articles
CES draws upon world-class
researchers who have won many awards for
their publications.
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Academic
Honors
Researchers at the CES continue to win
numerous
academic honors, recognizing their
innovative contributions to service
literature.
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Netcentric Lab
Researchers at the CES conduct
computer-aided experiments on behavioral
research at the
Netcentric
Behavioral Lab.
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Services Sciences, Management and
Engineering
The
Services Sciences, Management and Engineering
(SSME) initiative combines computer
science, operations research, industrial
engineering, business strategy,
management sciences, social and
cognitive sciences, and legal sciences
to enhance the services-driven economy.
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