• Finalist, William O’Dell Award, 2010. The award recognizes the article that “has made the most significant, long-run contribution to marketing theory, and/or methodology, and/or practice,” for the November 2005 Journal of Marketing Research article, “Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing,” (with Debora Viana Thompson and Rebecca Hamilton). The award winner is chosen by the Journal of Marketing Research’s Editorial Review Board.
• Sheth Foundation/Journal of Marketing Award, 2009, for the JM article with the greatest long-term impact for his article "Return on Marketing: Using Customer Equity to Focus Marketing Strategy" (with Kay Lemon and Valarie Zeithaml).
• Distinguished University Professor, the highest honor awarded by the University of Maryland, the first business school professor ever to receive this honor, 2008
• CUTCO/Vector Distinguished Marketing Educator Award, awarded by the Academy of Marketing Science, 2007
• Winner of the 2007 JSR Best Article Award, sponsored by IBM, "The Path to Customer Centricity," Journal of Service Research, (November 2006), co-authored with Denish Shah, A. Parasuraman, Richard Staelin, and George S. Day.
• Winner of the 2007 Donald R. Lehmann Award (co-author and dissertation chair), by the American Marketing Association Marketing Research SIG for the Best Dissertation-Based Research Article for "Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing," Journal of Marketing Research, 42 (November), 431-442 (2005), co-authored by Debora Viana Thompson and Rebecca Hamilton.
• Winner of the 2003 Robert D. Buzzell Best Paper Award, "Return on Marketing: Using Customer Equity to Focus Marketing Strategy," Journal of Marketing, 68 (1), 109-127 (2004), co-authored with Katherine N. Lemon and Valarie A. Zeithaml, awarded for an earlier version of the paper, entitled, "Driving Customer Equity: Linking Customer Lifetime Value to Strategic Marketing Decisions." Previously known as the MSI Best Paper Award, the Buzzell Award is awarded by the Marketing Science Institute to honor papers that have made a significant contribution to marketing practice and thought. It also serves to signal the kind of writing and research that is of lasting value to corporate marketing executives.
• Winner of the 2002 Berry-AMA Book Prize for the Best Book in Marketing for his book Driving Customer Equity co-authored with Valarie A. Zeithaml, University of North Carolina and Katherine N. Lemon, Boston College. This award is given to exceptional marketing books that have set the standard for excellence and that were published within the previous three years.
• Winner, American Marketing Association's Career Contributions to the Services Discipline Award, 2002. The award recognizes the greatest long-term impact on the development of the services discipline.
• MSI Best Paper Award, 2002.
• Donald R. Lehmann Award, 2001, (co-author and dissertation chair), awarded by the American Marketing Association Marketing Research SIG for the Best Dissertation-Based Research Article.
• Finalist, Paul E. Green Award for the JMR Article with the most potential to contribute significantly to the practice of marketing research and research in marketing. The award is chosen by the Editorial Review Board of JMR.
• American Marketing Association Gilbert A. Churchill Award, for lifetime achievement in marketing research, awarded by the AMA Marketing Research Special Interest Group, 2000.
• Second Place Winner, 1999 Davidson Award for the best paper published in the Journal of Retailing two years previously. The award is chosen by the Journal of Retailing Editorial Board.
• Fellow, American Statistical Association, elected "for significant statistical contributions in marketing, advertising, quality management, and psychometrics; and for service to the profession," 1997.
• 1997 Best Article Award by the American Marketing Association’s Services Special Interest Group (SERVSIG), for the best services article in any journal in the 1997 calendar year.
• Finalist for the John D.C. Little Award for the best marketing paper in Management Science or Marketing Science.
• Henry Latané Distinguished Doctoral Alumnus Award, awarded by the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill, 1995.
• Winner, 1995 Alpha Kappa Psi Foundation Award, for the article in the Journal of Marketing that was judged by the Editorial Board to most significantly advance the practice of marketing.
• Lifetime achievement award for "Outstanding Contribution to Advertising Research", awarded by the American Academy of Advertising, 1994.
• Journal of Retailing Award for "Best Article of 1993"
• Co-Winner, Journal of Advertising "Best Article of 1993"

P.K. Kannan

• Donald R. Lehmann Award, 2009, (co-author and dissertation chair), awarded by the American Marketing Association Marketing Research SIG for the Best Dissertation-Based Research Article in JMR or JM for the April 2008 Journal of Marketing Research article, “Incorporating Subjective Characteristics in Product Design and Evaluations,” (with Lan Luo and Brian Ratchford).
• Winner, INFORMS Society in Marketing Science Practice Prize Award for 2007 for the paper, “Pricing Digital Content Product Lines: A Model and Application for the National Academies Press,” (Sanjay Jain and Barbara Kline Pope).
• Winner, John D. C. Little Award for the Best Paper in Marketing Science, Management Science for year 2007, for the paper “New Product Development under Channel Acceptance” (with Lan Luo and Brian Ratchford)
• Finalist, Paul Green Award for the best paper in Journal of Marketing Research for year 2008, for the paper “Incorporating Subjective Characteristics in Product Design and Evaluations” (with Lan Luo and Brian Ratchford)
• Safeway Fellow, The Robert H. Smith School of Business, University of Maryland, 1999 – 2004
• Allan J. Krowe Award for Teaching Excellence, May 2001.
• NSF Grants, 2007-2010, 2002-2005.

Gabriel Biehal

• Halliburton Research Award, University of Houston, 1986

Janet Wagner

• Finalist, 2003 Excellence in Service Research Award, Journal of Service Research
• Reviewer of the Year, Journal of Consumer Research in 1991.
• Honorable Mention, Ferber Award, Association for Consumer Research (ACR), 1983

Rebecca Hamilton

• Winner of the 2007 Donald R. Lehmann Award by the American Marketing Association Marketing Research SIG for the Best Dissertation-Based Research Article for "Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing," Journal of Marketing Research, 42 (November), 431-442 (2005), co-authored by Debora Viana Thompson and Roland Rust.
• Marketing Science Institute (MSI) Young Scholar, 2007
• AMA-Sheth Doctoral Consortium Faculty Fellow, W.P. Carey School of Business, 2007
• 2005 Legg Mason Teaching Innovation Award
• Honorable Mention, 2003 Robert Ferber Award for best dissertation-based article published in the Journal of Consumer Research, "Why Do People Suggest What They Don’t Want? Using Context Effects to Influence Others’ Choices," Journal of Consumer Research, 29 (March), 492-506 (2003).

Judy K. Frels

• Winner, 2003 Sheth Foundation Best Paper Award, "Consumer Switching Costs: A Typology, Antecedents, and Consequences," Journal of the Academy of Marketing Science, Spring (2003), co-authored with Thomas A. Burnham and Vijay Mahajanand.

Hui Liao

• Early Career Achievement Award, HR Division, Academy of Management, 2009
• Distinguished Early Career Contributions Award, Society for Industrial and Organizational Psychology, 2009
• Finalist, Best Conference Paper Award- Micro Paper Track of the International Association for Chinese Management Research (IACMR), 2008.
• Academy of Management Best Paper Proceedings, 2004, 2006, 2007, 2009.
• Dorothy Harlow Distinguished Paper Award, Gender and Diversity in Organizations Division, Academy of Management, 2006.
• OB Division Outstanding Reviewer, Academy of Management, 2006.
• Best Doctoral Student Paper Award, OB/OT/OD Division, Southern Management Association, Atlanta, 2002.