Books

Marketing faculty members publish regularly in the leading marketing journals, and have written a number of influential books. They have consistently won outstanding teaching awards by presenting the latest marketing concepts in clear and interesting ways.

		Customer Equity Management Roland T. Rust, Kay N. Lemon and Das Narayandas 2004, Prentice Hall Purchase on Amazon.com *
		E-Service Roland T. Rust and P. K. Kannan 2002, M.E. Sharpe Purchase on Amazon.com *
		Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy Roland T. Rust, Valarie A. Zeithaml and Katherine N. Lemon * Winner 2002 Berry-AMA Book Prize for the Best Book in Marketing 2000, The Free Press Purchase on Amazon.com *
		Service Marketing Roland T. Rust, Anthony J. Zahorik and Timothy L. Keiningham 1996, Harper Collins Purchase on Amazon.com *
		Readings in Service Marketing Roland T. Rust, Anthony J. Zahorik and Timothy L. Keiningham 1996, Harper Collins Purchase on Amazon.com *
		Return on Quality Roland T. Rust, Anthony J. Zahorik and Timothy L. Keiningham 1994, Irwin Publishing Purchase on Amazon.com *
		Service Quality Roland T. Rust and Richard L. ("Rich") Oliver 1994, Sage Publishing Purchase on Amazon.com *
		Advertising Media Models Roland T. Rust 1986, Lexington Books Purchase on Amazon.com *

* All referral fees from books purchased via these links to Amazon.com will be put toward Smith School scholarships.