Conference Program

October 29 - November 1, 2009 • Honolulu, Hawaii, USA

Saturday, October 31, 2009

07:30 Buses will begin to depart Sheraton Waikiki and will shuttle back and forth throughout the day  
08:00 Continental Breakfast, Shidler College of Business  
CONCURRENT SESSIONS 1-3
08:30 - 08:55
Session 1
C-1-1 "Establishing an Industrial Service Research," Jim Spohrer, IBM A101
C-1-2 “Negotiating the Pricing Maze: Why Do Customers Prefer Simple over Complex Prices? ” Christian Homburg, Melanie Krämer and Dirk Totzek, University of Mannheim, Germany
A102
C-1-3 “Assessing the Value-In-Use of Integrated Product-Service Offerings: A Repertory Grid Approach,” Emma K. Macdonald, Hugh N. Wilson, Veronica Martinez and Amir Toossi, Cranfield University, United Kingdom G102
C-1-4 “Service Capacity Management through Customer’s Voluntary Change of Behaviors: Role of Customer Incentives,” Sunmee Choi, Yonsei Univeristy, Korea, Sooyeon Kim, Consultant, LG CNS, and Jungsun Han and Hyunjung Koo, Yonsei Univeristy, Korea  C102
C-1-5 “People Services: Manpower as a Service,” Robert Kern, Christian Zirpins and Gerhard Satzger, University of Karlsruhe, Germany  G103
C-1-6 “Thanks, But No Thanks: The Impact of Provider Responses to Customer Advice on Customer Advocacy,” Paul Fombelle, Arizona State University, USA, Sterling A. Bone, Brigham Young University, USA, James Ward, Arizona State University, USA, Haila Fine, Wells Fargo, and Katherine N. Lemon, Boston College, USA  D101
C-1-7 “Empowering Service Customers: Are They More Satisfied?” Volker Kuppelwieser and Matthias Gouthier, European Business School International University, Germany and Radoslaw Pidzik, Roland Berger Strategy Consultants, Poland D104
C-1-8 “Enriching the Service-Dominant Logic from a Value-in-Context Perspective,” Heiko Gebauer, University of St.Gallen, Switzerland, and Mikael Johnson and Bo Enquist, Kalrstad University, Sweden D106
C-1-9 “Aligning the Service Design Strategy,” Tim Coltman, Byron Keating and Pierre Richard, University of Wollongong, Australia C101
C-1-10 “Outsourcing through Different Eyes - Key Success Factors of the Management of a Value Creation Partnership in Customer Care Outsourcing – A Case Study Approach,” Marcel Jedrassczyk, Catholic University Eichstaett-Ingolstadt, Germany and Andreas Pasing, buw Group D204
C-1-11 “Xerox LDP offering is a simulation-based print production operational framework,” Sudhendu Rai, Cyndi Quan-Trotter, Thomas Scheermesser, Vaughn Lowe, Tom Burke, and Guy Williams, Xerox
Service Innovation Practice Finalist sponsored by SRII
G201
09:00 - 09:25
Session 2
C-2-1 “The Servitization of Manufacturing: A Longitudinal Analysis,” Andy Neely and Ivanka Visnjic, University of Cambridge, United Kingdom A101

C-2-2 “Improving the Power of Switching Intent to Predict Actual Switching Behavior - A Construal Level Theory Perspective,” Jochen Wirtz and Catherine Yeung, National University of Singapore, Singapore, Jeongwen Chiang, Cheung Kong Graduate School of Business, China, and Yuchen Hung, National University of Singapore, Singapore

A102
C-2-3 “Investigating Retail Sales Operations through Agent-Based In-Store Simulator,”  Takao Terano, Ariyuki Kishimoto, Toru Takahashi, and Takashi Yamada Tokyo Institute of Technology, Japan and Masakazu Takahashi, Tsukuba University, Japan G102
C-2-4 “How does service-dominant logic influence company performance?,” Siegfried Gudergan and Ralf Wilden, University of Technology, Sydney, Australia, and Ian Lings, Queensland University of Technology, Australia C102
C-2-5 “The Status Seekers: Their Motives and Behaviors in Loyalty Programs,” Bernd Stauss  and Jens Zimmermann, Catholic University of Eichstaett-Ingolstadt, Germany G103
C-2-6 “Developing and Validating a Customer-Based Strategic Service Orientation Measure,” Ingo O. Karpen, University of Melbourne, Australia and Liliana L. Bove, University of Melbourne, Australia and Australian Red Cross Blood Service D101
C-2-7 “Effects of Social and Temporal Distance on Consumers’ Responses to Peer Recommendations,” Jinhong Xie, University of Florida, USA and Min Zhao, University of Toronto, Canada D104
C-2-8 “The Future of Software Services: Competition of Web-based and Traditional Software,” Vladimir I. Soloviev and Tatiana N. Leonova, State University of Management, Russia D106
C-2-9 “Taming the Ecology of Transdisciplinary Services Research:  Combining, Strategic, Tactical, and Operational views in Integrative Services Research,” Peter J Wild, University of Cambridge, United Kingdom, Irene Ng, University of Exeter, United Kingdom, and Duncan McFarlane, University of Cambridge, United Kingdom C101
C-2-10 “Service Value as Collaborative Knowledge Creation” Garyfallos Fragidis and Dimitris Kotzinos, Technological Education Institute of Serres, Greece and Konstantinos Tarabanis, University of Macedonia, Thessaloniki, Greece D204
C-2-11 “Akamai Support, Consulting, and Training: Nine Package Designs and Evaluations,” Christopher Boone, Javier Garza and Craig Adams, Akamai
Service Innovation Practice Finalist sponsored by SRII
G201
09:30 - 09:55
Session 3
C-3-1 “How to Test a Service,” Thomas Meiren and Walter Ganz, Fraunhofer IAO, Germany, and Klaus-Peter Fähnrich, University of Leipzig, Germany A101
C-3-2 CANCELED A102
C-3-3 “One Size Does Not Fit All: Tightly Integrating Cultural Exploration and Understanding into Technology Design & Management,”  Jakita O. Thomas and Yolanda Rankin, IBM Almaden Research Center, USA, and T. Jama Ndwe, University of Cape Town, South Africa G102
C-3-4 “Measuring Service Orientation Levels in Manufacturing,” Javier Reynoso, Alberto Rodriguez and Jose Manuel Sanchez, Monterrey Institute of Technology (ITESM), Mexico C102
C-3-5 “It’s Not all the Same: A Study of the Changing Nature of Brand Love in Service Relationships,” Sylvia Long-Tolbert and Bashar Gammoh, University of Toledo, USA G103
C-3-6 “Service System Development: The Metropolis Model,” Hong-Mei Chen and Rick Kazman, University of Hawaii at Manoa, USA D101
C-3-7 “Service Procurement Auctions under Service Quality Uncertainty,” Steffen Haak, Tobias Conte and Clemens van Dinther, FZI Research Center for Information Technology, Germany D104
C-3-8 “Entrepreneurism, Creative Destruction and Internationalization of Services:  An Urgent Need for Research and Literature Change,” Aidan Daly, National University of Ireland – Galway, Ireland, and Merlin C. Simpson, Pacific Lutheran University, USA D106
C-3-9 “Return on Soft-Service Facets:  The Role of Operant Resources in Technology Assimilation, and Their Relationship Quality Effects,” Anthony J. deLeon, Techpay / Golden Gate University, USA and Sharmila C. Chatterjee, MIT Sloan School of Management, USA C101
C-3-10 “The Impact of Organizational Service Orientation on Employee Service Skills,” Ben S. Liu, Quinnipiac University, USA, Sherriff T.K. Luk, Hong Kong Polytechnic University, Hong Kong and Ken Gan Lu, -Greater China Region, Nokia Siemens Networks D204
C-3-11 “Guest Feedback in the Hospitality Industry: VOC Systems Approach,” Brad Kesel, Scott Wiman and Orin McCann, VOC Systems, Inc.
Service Innovation Practice Finalist sponsored by SRII
G201
09:55 - 10:25 Morning Break  
CONCURRENT SESSIONS 4-6
10:25 - 10:50
Session 4
C-4-1 “Practical experience with Support Point Analysis in DHL,” Roman Albrecht, DHL IT Services Europe, and Ota Novotny and  Jiri Vorisek, University of Economics, Prague
Best Practitioner Nominee
A101
C-4-2 “A Social Construction Approach to Service Logic,” Bo Edvardsson and Bård Tronvoll, Karlstad University, Sweden A102
C-4-3 “Visual Pinball,”  Parichad (Cherry) Kwunyeun, University of Maryland, USA,  Nopakoon (Tum) Visitrattakul, Zaracom Technologies, Inc, and Jing (Joyce) Qin and Xiaohui (Stella) Sun, University of Maryland, USA  G102
C-4-4 “Serving Society by Serving Employees,” David J. Hagenbuch, Messiah College, USA, Steven W. Little, Lipscomb University, USA, and  Doyle J. Lucas,  Anderson University, USA C102
C-4-5 “Selective Halo Effects: A Field Experiment,” Tracey Dagger, University of Queensland, Australia, Peter Danaher, Melbourne Business School, Australia, Jillian Sweeney, University of Western Australia, Australia, and  Janet McColl-Kennedy, University of Queensland, Australia G103
C-4-6 “The Impact of Informal and Formal Innovation Management Instruments on the Innovativeness of Hospitals ,” Carsten Schultz and Bettina Zippel-Schultz, Berlin University of Technology, Germany D101
C-4-7 “Implicit and Explicit Attitudes in Folk Explanations of Digital Piracy,” Steven A. Taylor and Joel Schneider, Illinois State University, USA D104
C-4-8 “Using Multi-dimensional Approach to Explore Consumer Needs for a New Service Development,” Yeonhee Lee, Pohang University of Science and Technology, Korea, Jaeheon Park, Economics & Management Research Laboratory, KT and Jaehun Jeong, Entrue Consulting BU, LG CNS D106
C-4-9 “Antecedents of Customer Orientation in Service Exports,” Vinh Nhat Lu, Pascale G. Quester, and Carolin Plewa, University of Adelaide, Australia C101
C-4-10 “Customers’ Mixed Emotions of Co-Creation in New Service Development,” Carina Sjödin, Mälardalen University, Sweden, Eva Nilsson, Market and Technology Research Institute, and Per Kristensson Karlstad University, Sweden D204
10:55 - 11:20
Session 5
C-5-1 “A Financial Innovation in Promotion Services: the case of ‘LoyaltyShares’,” Andrea Ordanini, Bocconi University, Italy, and Ellen Philip, Ellen Philip Associates, USA
Best Practitioner Nominee
A101
C-5-2 “Outcome-based Contracts as an Economic Driver for Service-Dominant Logic in Complex Service Systems,” Irene Ng, University of Exeter, United Kingdom A102
C-5-3 “The Use of SD Logic for Financial Reporting and Equity Valuation: A UK Empirical Study,”  Kevin McMeeking, University of Exeter, United Kingdom G102
C-5-4 “Innovation in Services: A Comparative Study of External Learning Processes in Incremental and Radical Service Innovation,” Henning Dröge and Juan Ramis-Pujol, ESADE Business School, Barcelona, Spain  C102
C-5-5 “Platforms for innovation: Creating replicable product and service components for high-value integrated solutions,” Anna Canato, IESEG, France, Andrew Davies and Annabelle Gawer, Imperial College Business School, United Kingdom, and Rashik Parmar, IBM, United Kingdom G103
C-5-6 “Facilitators and Barriers of Customer Involvement in Service Innovation,” Catharina von Koskull and Anu Helkkula, Hanken School of Economics, Finland, Minna Pihlström, Carezza Management Consulting Oy D101
C-5-7 “Non-linear Effects and Longitudinal Satisfaction Measurement using Multilevel Models and Latent Growth Curve Extensions,” Christian Weismayer, Vienna University of Economics and Business Administration, Austria  D104
C-5-8 “Driving Customer Experience for Great Service Design,” Fred Lemke and Hugh Wilson, Cranfield University, United Kingdom and Moira Clark, Henley Business School, United Kingdom D106
C-5-9 “Multi-Level Service Value Model,” Zhongjie Wang and Xiaofei Xu, Harbin Institute of Technology, China  C101
C-5-10 “Communal or Exchange: the Impact of Desired Relationship Types on the Interaction Dynamics of Service Encounters,” Rungting Tu, Peking University, China, Daniel Hu, National Chiao Tung University, Taiwan, and Cheryl C. J. Lin and Pikuei Tu, Duke University, USA D204
11:25 - 11:50
Session 6
C-6-1 “Because Customers Want To, Need To, Or Ought To?: A Longitudinal Analysis of the Impact of Commitment on Share-of-Wallet,” Bart Larivière, Ghent University, Belgium, Timothy Keiningham, Ipsos Loyalty, USA, Lerzan Aksoy, Fordham University, USA, and Bruce Cooil, Vanderbilt University, USA
Best Practitioner Nominee
A101
C-6-2 “Metrics - the Cost of Relevancy in Research,” Steven M. Shugan and Debanjan (Deb) Mitra, University of Florida, USA A102
C-6-3 “Open Source Software Services and Software Piracy,” Rajiv Sinha and Raghu Santanam, Arizona State University, USA, and Fernando Machado, Catholic University of Portugal, Portugal G102
C-6-4 CANCELED C102
C-6-5 “Designing Information-Intensive Service Systems,” Robert J. Glushko, University of California, Berkeley, USA G103
C-6-6 “The reluctant value co-creators: Young bank customers and their relation to financial services,” Markus Fellesson and Annika Åberg, Karlstad University, Sweden D101
C-6-7 “A new dominant logic for marketing? Here it comes,” Tobias Bischkopf, European Business School, Germany D104
C-6-8 “Getting Stable CSI by Hierarchial Bayes Modeling,” Nobuhiko Terui and Shohei Hasegawa, Tohoku University, Japan, and Kosuke Ogawa, Hosei University, Japan D106
C-6-9 “When Ignorance become Bliss: Conceptualizing User-Producer Interplay to Accomplish Innovation,” Per Echeverri  and Peter R. Magnusson, Karlstad University, Sweden  C101
C-6-10 “Branding Services through Servicescapes: Understanding the role of servicescapes as an identity-building tool for services and perception-shaping tool of customers,” Silvia Hodges, Emerson College, USA, and Samina Gheorghe, Graduate of Emerson College, USA D204
11:50 - 13:00 Lunch  
12:00 - 13:00
JSR Editorial Review Board Meeting Shidler Faculty Lounge - D207
CONCURRENT SESSIONS 7-9
13:00 - 13:25
Session 7
C-7-1 “Accelerating Risk Management along Several Dimensions in Complex-IT  Engagements,” Rose Williams and Krishna Ratakonda, I.B.M. Thomas J. Watson Research Center, USA
A101
C-7-2 “An Empirical Investigation of Exploration and Exploitation in Product and Market Domains,” Glenn B. Voss and Zannie Giraud Voss, Southern Methodist University, USA  A102
C-7-3 “Is It Smart To Be Nice? Customer Perceptions of the Competence and Warmth of Service Providers Across Three Service Industries,”  Shashi Matta, Ohio State University, USA, Michael Brady, Florida State University, USA, Clay Voorhees, Michigan State University, USA, and Izumi Miyazaki and Catherine Smithers, Ohio State University, USA G102
C-7-4 “Sharing Service Experiences On-line” Alan Wilson, University of Strathclyde Business School, United Kingdom, Hilary Murphy, University of Applied Sciences, Western Switzerland, Switzerland, and Jillian Ney, University of Strathclyde Business School, United Kingdom C102
C-7-5 “The Creativity of Front-line Employees,” Rita Di Mascio, University of New South Wales, Australia G103
C-7-6 “The Psychological and Behavioral Ramifications of Providing Customer Delight for the Service Employee,” Donald C. Barnes, Fredonia State University, USA, Nicole Ponder, Mississippi State University, USA, and Christopher Hopkins, Clemson University, USA D101
C-7-7 “Parameterizing Customer Satisfaction from Structured and Unstructured Data,” Indrajit Bhattacharya, Shantanu Godbole, Ajay Gupta, and Ashish Verma, IBM India Research Lab, India, and Kevin W English, IBM Global Technology Services, USA D104
C-7-8 “An Analysis of US Trade in Services,” Stephen K. Kwan, San José State University, USA D106
C-7-9 “Intensification of Relationships throughout Material and Symbolic Benefits,” Carmen Camarero and María-José Garrido, University of Valladolid, Spain   C101
C-7-10 “Cocreating Social Value through Lead User Interactions: Experiencing Innovative Clinical Solutions in Healthcare,” Kyoichi Jim Kijima  and  Jerome Galbrun, Tokyo Institute of Technology, Japan D204
13:30 - 13:55
Session 8
C-8-1  “Maintaining Loyalty when Customer have Relationships with Multiple Service Providers,” Laszlo Sajtos and Roderick J. Brodie, University of Auckland, New Zealand, and Kreis Henning, Free University Berlin, Germany A101
C-8-2 “Proactive versus Reactive Approaches to Generate Customer Knowledge,” Anders Gustafsson, Per Kristensson, and Lars Witell, Karlstad University, Sweden   A102
C-8-3 “The Negative Effects of Irrelevant Retail Changes on Online Shopping Choices,”  Robert J. Fisher and Kyle Murray, University of Alberta, Canada, and James Liang, University of Western Ontario, Canada  G102
C-8-4 “The Effect of Customer Intelligence Capabilities on Firm Performance,” Janny C. Hoekstra  and Peter C. Verhoef, University of Groningen, the Netherlands  C102
C-8-5 CANCELED G103
C-8-6 “Measuring Service System Peformance: Calculating Perceived Value from the Stakeholders’ Perspective,” Joel Bethea, Isaac Cheng, Yolanda Rankin, Neil Boyette and Vikas Krishna, IBM, USA D101
C-8-7 “Understanding Middle Management Influence on Customer Satisfaction,” Lucio Lescano-Duncan, CAME-Institute, Peru D104
C-8-8 “Assessing Trend Leaders in Retail Business through Dual-directed Recommendation System,” Masakazu Takahashi, University of Tsukuba, GSSM Tsukuba, Ltd, Japan, Kazuhiko Tsuda, University of Tsukuba, Japan, and Takao Terano, Tokyo Institute of Technology, Japan D106
C-8-9 “Service Quality Dimensions & Requirements,” Rajesh Radhakrishnan, IBM, USA    D103
C-8-10 “Service Quality in Manufacturing Supply Chains,” Gyan Prakash, ABV-Indian Institute of Information Technology and Management, India D204
14:00 - 14:25
Session 9
C-9-1 “The National Technology Readiness Survey: 10 Years of Trends,” Charles L. Colby, Rockbridge Associates, Inc., USA A101
C-9-2 “Virtualizing Customer Service Teams: The Role of Virtual Team Efficacy,” Jeroen Schepers and Ad de Jong, Eindhoven University of Technology, The Netherlands, and Ko de Ruyter and Martin Wetzels, Maastricht University, The Netherlands   A102
C-9-3 “Store Revenue Growth and Customer Experience Metrics,”  Sharyn Rundle-Thiele, Griffith University, Australia, and Steven Cierpicki, Colmar Brunton Queensland, Australia  G102
C-9-4 “From Self-service to Super-service: How to Shift the Boundary between Customer and Provider,” Christopher S. Campbell and Paul P. Maglio, IBM - Almaden Services Research, USA, and Mark M. Davis, Bentley University, USA  C102
C-9-5 “The Impact of Customers' Perceived lack of Transparency in Service Relationships,” Sven Tuzovic, Pacific Lutheran University, USA, Karsten Hadwich, University of Hohenheim, Germany, and Dominik Georgi, Frankfurt School of Finance & Management, Germany G103
C-9-6 “The Practical Challenges of Servitization,” TS Baines and HW Lightfoot, Cranfield University, United Kingdom D101
C-9-7 “Innovating integrated public services – challenges and obstacles,” Martin Fransson and Johan Quist, Karlstad University, Sweden  D104
C-9-8 “Shaping Public Commuting Activities into Enjoyable Journey: Lessons from Customers’ Experience,” Hubert H.D. Chih, Chi-Yuan Chen, and David Chien-liang Kuo, Industrial Technology Research Institute (ITRI), Taiwan  D106
C-9-9 “Mobile Services: When Context is Triggering Consumption,” Astrid Dickinger, Modul University, Austria and Mirella Kleijnen, VU University Amsterdam, The Netherlands    C101
C-9-10 “A Performance Benchmarking Study of Telecommunication Services in the Indian Context,” Sajeev Abraham George, S P Jain Institute of Management & Research, India D204
14:25 - 14:55 Afternoon Break  
CONCURRENT SESSIONS 10-12
14:55 - 15:20
Session 10
C-10-1 “MARS – International Monitoring of Activities and Research in Services,” Walter Ganz, Rainer Nägele and Anne-Sophie Tombeil, Fraunhofer Institut for Industrial Engineering, Germany  A101
C-10-2 “Customer Equity Reporting –  Nice to Have or Rational to Do?,” Tomás Bayón and Jochen Becker, German Graduate School of Management & Law, Germany   A102
C-10-3 “Business Models throughout the Supply Chain – How Different Positions Require Different Service Strategies,” Lars Witell and Nina Löfberg, Karlstad University, Sweden, Stephen Brown, Arizona State University, USA, and Anders Gustafsson, Karlstad University, Sweden G102
C-10-4 “Balancing the Needs of Customers and Employees Following Service Failure: A Dyadic Psychosocial Approach,” Graham Bradley and Beverley Sparks, Griffith University, Australia, Janet McColl-Kennedy and Nerina Jimmieson, University of Queensland, Australia, and Dieter Zapf, Johannes Wolfgang Goethe University, Germany  C102
C-10-5 “Service Science Research Trends in Japan,” Kazuyoshi Hidaka, Japan Advanced Institute of Science and Technology, Japan G103
C-10-6 “Innovation that Reinvents Service Business: Three Breakthrough Experimentations in Europe,” Hervé Mathe, ESSEC Business School, Paris, France  D101
C-10-7 “Analytics as a Service,” Jeffrey Kreulen, Scott Spangler, Ying Chen and Cheryl Kieliszewski, IBM Research, USA  D104
C-10-8 “The Impact of Employee-Brand Engagement on Business Performance,” Narumon Kimpakorn and Suchanphin Suwannaphan, Chiangmai University, Thailand  D106
C-10-9 CANCELED C101
C-10-10 “Study on Design Optimization for Customer Services of Car Dealer -Development of Multi-Agent Simulator (SCIM) and its field Result for actual car sales service front,” Akira Kamoshida, Takao Terano, Jiang Bin, and Hasnat Elias, Tokyo Institute of Technology, Japan  D204
15:25 - 15:50
Session 11
C-11-1 “Successful Service Strategies for coping with Service Characteristics,” Toshiro Hirota, Kansai University, Japan  A101
C-11-2 “‘Greenprinting’: Designing Service Delivery Systems for Sustainability” Lia Patrício, University of Porto, Portugal, Raymond P. Fisk, Texas State University-San Marcos, USA, and Stephen J. Grove, Clemson University, USA   A102
C-11-3 “Customer Revenge and Avoidance over Time: Insights about a Love-Becomes-Hate Effect,” Yany Grégoire and Tom Tripp, Washington State University, USA, and Renaud Legoux, HEC-Montreal, Canada   G102
C-11-4 “Waking Up Service-Dominant Logic to the Voice of Production,”  Sterling A. Bone and Scott E. Sampson, Brigham Young University, USA, and Larry J. Menor, University of Western Ontario, Canada   C102
C-11-5 “Understanding and Managing Ordinary Users' Ideation Patterns,” Peter R. Magnusson and Per Kristensson, Karlstad University, Sweden, and Christiane Hipp, Brandeburg Technical University Cottbus, Germany   G103
C-11-6 “Customer satisfaction as a determinant for employee satisfaction and retention: A dyadic perspective,” Regina-Viola Frey, Heilbronn Business School , Germany D101
C-11-7 “The Mediating Effect of Perceived Safety on the Impact of Delays on Behavioral Intentions,” Paulo Rocha e Oliveira, IESE Business School, Spain, Juan Carlos Ferrer, Pontificia Universidad Católica, Chile, and A. Parasuraman, University of Miami, USA D104
C-11-8 “Designing a Model of International Business-to-Business Sales Organization for Services,” Elli Pyykkö, Enterprise Simulation Laboratory SimLab, Helsinki University of Technology, Finland D106
C-11-9 “Why Tourism in Brazil doesn’t take off?,” Ana Akemi Ikeda and Marcos Cortez Campomar, University of São Paulo, Brazil     C101
C-11-10 “The Effect of Changes in Physical Evidence on the Perceptions of Service Quality among Patients in a Maternity Unit,” Magriet Holder and Adele Berndt, University of Johannesburg, South Africa D204
15:55 - 16:20
Session 12
C-12-1 “The Role of Internet Business Solutions in Determining Small Business Success,” Satyam Priyadarshy and Eric Akunda, Network Solutions, LLC, USA, Charles Colby, Rockbridge Associates, Inc., USA and PK Kannan, University of Maryland, USA  A101
C-12-2 “Consumer Engagement in Service Research: Moving Beyond Involvement, Commitment, and Participation,” Roderick J. Brodie, Ana Ilic and Biljana Juric, University of Auckland, New Zealand A102
C-12-3 “Incentivizing Service Network Formation – An Approach to Reward Infrastructural Contribution,” Tobias Conte, FZI – Research Center for Information Technology, Germany, Benjamin Blau and Gerhard Satzger, Universität Karlsruhe, Germany, Carsten Holtmann, FZI – Research Center for Information Technology, Germany, and Christof Weinhardt, Universität Karlsruhe, Germany   G102
C-12-4 “Propagating Value Across Time and Space: Exploring Value Co-creation, Displacement and Re-emergence in Service Systems,” Susan U. Stucky, Melissa Cefkin and Ben Shaw, IBM Almaden Research Center, USA C102
C-12-5 “Explaining Customer Behavior and Value in the Dutch Energy Market,” Sietske M.J. Snoeck, NV Nuon PLB Holding & University of Groningen, The Netherlands and Peter C. Verhoef, University of Groningen, The Netherlands  G103
C-12-6 “Solution Spiraling: An Iterative Approach to Outsourcing Engagement Cost Estimation,” Tobin J. Lehman, IBM Almaden Research Center, USA, Greg Eyres, IBM Engagement Services, and Isaac Councill and James Rhodes, IBM Almaden Research Center, USA  D101
C-12-7 “Multiple Emotional Contagions and its Dynamic Impact on Consumer's Negative Emotion under Service Encounters,” Xiucheng Fan, Fuan University, China, and Jiangang Du, Nankai University, China  D104
C-12-8 “Modelling the Relations between Customer Co-Production and Value Co-Creation: A Theory-Building Approach,” Andrea Ordanini and Lia Zarantonello, Bocconi Univiersity, Italy   D106
C-12-9 “Service Infusion in Manufacturing: A Research Landscape,” H W Lightfoot and T S Baines, Cranfield University, United Kingdom     D103
C-12-10 “Driving Forces of Innovation Activity in Service Firms,” Chris Storey, Cass Business School, City University, United Kingdom D204
16:30 Last bus departs Shidler College of Business to the Sheraton  
18:45 RECEPTION AND AWARDS DINNER
Sheraton Waikiki Hotel – Kauai Room