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Research, Books,
and Honors
BOOKS
Marketing faculty members publish
regularly in the leading marketing
journals, and have written a number of
influential books. They have
consistently won outstanding teaching
awards by presenting the latest
marketing concepts in clear and
interesting ways.
Please click on the book for more
information (when available).
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Customer Equity Management
Roland T. Rust,
Kay N. Lemon and Das Narayandas
2004, Prentice Hall
Purchase on Amazon.com * |
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E-Service
Roland T. Rust and P.
K. Kannan
2002, M.E. Sharpe
Purchase on Amazon.com * |
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Driving Customer Equity: How
Customer Lifetime Value is Reshaping
Corporate Strategy
Roland T. Rust,
Valarie A. Zeithaml and
Katherine N. Lemon
* Winner 2002 Berry-AMA Book
Prize for the Best Book in
Marketing
2000, The Free Press
Purchase on Amazon.com * |
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Service Marketing
Roland T. Rust ,
Anthony J. Zahorik and Timothy L.
Keiningham
1996, Harper Collins
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Readings in Service Marketing
Roland T. Rust,
Anthony J. Zahorik and Timothy L.
Keiningham
1996, Harper Collins
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Return on Quality
Roland T. Rust ,
Anthony J. Zahorik and Timothy L.
Keiningham
1994, Irwin Publishing
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Service Quality
Roland T. Rust and
Richard L. ("Rich") Oliver
1994, Sage Publishing
Purchase on Amazon.com * |
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Advertising Media Models
Roland T. Rust
1986, Lexington Books
Purchase on Amazon.com * |
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All referral fees from
books purchased via these links to
Amazon.com will be put toward Smith
School scholarships.
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