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Memberships
Affiliated
Organizations
American Marketing Association
The
American Marketing Association
is the world's largest and most
comprehensive professional society of
marketers, consisting of more than
45,000 worldwide members in 92 countries
and 500 chapters throughout North
America. Founded in 1937 as a
professional non profit organization for marketers, AMA's
purpose is to promote education; to assist
in personal and professional career development
among marketing professionals; and to advance
the science and ethical practice of marketing
disciplines. The Center for Excellence in
Service is allied with the American Marketing
Association through its co-sponsorship of
the annual Frontiers in Service Conference.
This alliance is with both the academic
side of AMA (the Services Special Interest
Group) and the business practitioner side
of AMA (the Services Shared Interest Group).
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International Academy of Services
The
International Academy of Services Research
and Education is a global organization that
features 19 of the most prominent research
centers in service research, from 13 countries
from around the world. The purpose of the
Academy is to share ideas about research,
teaching, and business practice in service,
and to provide a global perspective on service
issues.
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