Who We Are
Founded in 2000 by Roland Rust, the Center for Excellence in Service (CES) is
a network of Smith faculty members who are thought leaders in service marketing
Our mission is to create and disseminate knowledge of best practices
in service marketing and management to improve service quality, foster service innovation,
and enhance service productivity.
We collaborate with executives and managers from
businesses, government, and non-profits to solve important service-related problems
and develop future leaders.
To our clients, we offer managerially-oriented research,
networking opportunities, and world-class educational opportunities in service marketing
Highlights of the CES's success include the Frontiers in Service Conference,
Media Forum, the Journal of Service Research (indexed by the Social Science Citation
Success Survey, and research conducted by world-class faculty.