Mission, Goals and Guiding Principles

Our Mission

The CES’ mission is to create and disseminate new knowledge of best practices in service, and educate the next generation of leaders in service marketing and management.

Our Goals

The CES aims to contribute to the success of businesses by improving service quality, enhancing service productivity, and fostering service innovation.

Guiding Principles

• The Center is a partnership between the business world and academia.
• The Center is cross-functional and multi-disciplinary.
• The Center pursues practical business objectives.
• Center research is academically rigorous.
• The Center is global in talent and scope.